About

Local NBC/CBS Affiliate for Centra Louisiana, covering news events for a 10 parish area.

Our goal is to have the most accurate local news coverage that is both urgent and relevant to the people of our region.

We strive to improve our community involvement and build on the tradition of excellent broadcast journalism and customer service.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Central Louisiana News, Weather, Sports
  • Self / Managed Service:
    Managed Service
  • Industries
    Sports
  • Key Differentiator
    KALB General Contact Information General Information: Main Switchboard: (318) 445-2456 Fax: (318) 442-7427 Mailing Address: KALB-TV News Channel 5 P.O. Box 951 Alexandria, LA 71309 Physical Address: KALB-TV News Channel 5 605 Washington Street Alexandria, LA 71301 Business Hours: Monday-Friday, 8am-5pm Closed Captioning Contacts: Primary Contact: (318) 483-4200 Emergency Contact : (318) 483-4211 Newsroom Information: Newsroom: (318) 445-6397 Newsroom Fax: (318) 449-4594 Assignment Desk: (318) 483-4229 Weather Office: (318) 483-4247 Weather Line: (318) 483-4266 Sales/Advertising Information: To send us news tips and story ideas, e-mail: news@kalb.com Administration Contact Information: General Manager: Michele Godard Business Manager: Farrah Edwards Station Department Management Team: News Director: Keith Weiss General Sales Manager: Laura Long Programming Manager: Vernilla Brooks Director of Web & Mobile Development: Jacob Upshaw Production Manager: Phillip Taylor Chief Engineer: David Swartz Laura Long, GSM (318) 483-4252 Pam Arcement, AE (318) 483-4258 Herbert Bruce, AE (318) 483-4259 Robert Clark, AE (318) 483-4223 Tish Robertson, AE (318) 483-4260 Theresa Guillot, AE (318) 483-4261 Donna Procell, National Sales Assistant (318) 483-4250
Site Traffic
  • 146046 Global Rank
  • 27777
    United States
  • 458 K Estimated Visits
Traffic Sources
  • Direct
    52.02%
  • Search
    31.46%
  • Social
    15.74%
  • Referrals
    0.78%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 216,534
12,586
United States Rank 51,428
6,347
United States Page Views 97.9%
2.9%
Top Countries
Top Search Keywords
  • Networks
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 K Downloads
  • 10 SDKs
  • 4.37 Avg. Rating
  • 140 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.kalb.android.weather
  • App Support: https://www.kalb.com
  • Genre: weather
  • Bundle ID: com.kalb.android.weather
  • App Size: 51 M
  • Version: 450600
  • Release Date: October 5th, 2011
  • Update Date: June 4th, 2021

Description:

KALB is proud to announce a full featured weather app for Android.

Features

• Highly responsive interactive map optimized for 3G and WiFi performance
• Vertical and horizontal map display with looping
• NOWrad, the gold standard for radar in the weather industry
• Highest resolution satellite cloud imagery available
• Exclusive patent pending Road Weather Index
• Color coded weather alerts arranged by severity
• Fully integrated GPS for current location awareness
• Integrated compass overlay
• Most accurate 10 day forecasts with both daily and hourly detail
• Ability to easily save your favorite locations
• Full featured and user tested
• Weather Widget for unlock page
• Earthquake Plotting
• Storm Track Plotting
• Tropical Track Plotting
• Status bar alert acknowledgement
• Alerts over map on/off switch in settings
• Additional Small Widget
• Widget Configuration (Daily or Hourly view)
• Watch/Warning (Alert) boxes on map.
• Spanish language support; NOTE: Language used in the app will reflect the overall language being used for the device
• Ability to acknowledge Alerts from within the app
• Audio, LED, and vibrate for Alert Notifications
• Feature tips to help users more fully take advantage of app features
• Water temperature layer
• Location Aliasing (Change the name of a location to something meaningful, ex. "Grandma's House")
• User controllable alerts - Allow the selection of all alerts or just critical alerts
• Single activity scrolling menu

Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    74.45%
  • Standard
    23.86%
  • Direct
    1.70%
Ads Seen Recently
11,098
Longest Running Ad
KALB
Device
Desktop
Dimensions
other
KALB
Device
Mobile
Dimensions
320x50
KALB
Device
Mobile
Dimensions
300x250
KALB
Device
Mobile
Dimensions
other
KALB
Device
Mobile
Dimensions
320x50
KALB
Device
Mobile
Dimensions
300x250
KALB
Device
Mobile
Dimensions
other
KALB
Device
Desktop
Dimensions
other
KALB
Device
Mobile
Dimensions
none
KALB
Device
Mobile
Dimensions
other
KALB
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
spotxchange.com
reseller
141052
7842df1d2fe2db34
lkqd.net
direct
381
59c49fa9598a0117
yahoo.com
reseller
55771
e1a5b5b6e3255540
pubmatic.com
reseller
158100
5d62403b186f2ace
openx.com
reseller
540031703
6a698e2ec38604c6
contextweb.com
reseller
561998
89ff185a4c4e857c
appnexus.com
reseller
4052
conversantmedia.com
direct
41784
03113cd04947736d
emxdgt.com
direct
1472
1e1d41537f7cad7f
appnexus.com
reseller
10605
f5ab79cb980f11d1
adiiix.com
direct
pub-d2344dd79b37a92a1d298d926adb83a9
KALB advertising reaches 458k visitors across desktop and mobile web, in countries such as United States, Canada, Thailand, United Kingdom, China, Germany, Philippines. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Email Advertising on KALB will allow you to reach consumers in industries or verticals such as Sports.

They are headquartered at Alexandria, LA, United States, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, KALB inventory partners include: spotxchange.com, lkqd.net, yahoo.com, pubmatic.com, openx.com, contextweb.com, appnexus.com, conversantmedia.com, emxdgt.com, adiiix.com, aralego.com, ucfunnel.com, krushmedia.com, freewheel.tv, indexexchange.com, gumgum.com, districtm.io, undertone.com, nobid.io, beachfront.com, adtelligent.com, triplelift.com, springserve.com, videobridge.tv, advertising.com, google.com, ampliffy.com, avantisvideo.com, rhythmone.com, sonobi.com, improvedigital.com, rubiconproject.com, onetag.com, synacor.com, aniview.com, media.net, lijit.com, exponential.com, consumable.com, lm.ortb.net, video.unrulymedia.com, altitude-arena.com, engagebdr.com, smaato.com, cmcm.com, adcolony.com, meitu.com, telaria.com, streamkey.tv, betweendigital.com, admixer.net, germaniavid.com, spotx.tv, advangelists.com, supply.colossusssp.com, adform.com, inmobi.com, uis.mobfox.com, adtech.com, aol.com, sovrn.com, yieldmo.com, vidazoo.com, teads.tv, tremorhub.com, outbrain.com, tvp.tv, loopme.com, vitor.media, smartadserver.com, bidmachine.io, pubnative.net, sabio.us, verve.com, streamrail.net, lbdp.us, pilotx.tv, mobimight.com, vertamedia.com, cedato.com, lkqd.com, wowyow.com, tribalfusion.com, themediagrid.com, lunamedia.io, smartyads.com, audience.media, yieldnexus.com, linknexus.co.uk, gothamads.com, admanmedia.com, omnijay.com, pixfuture.com, connatix.com, nativo.com, kubient.com.

KALB works with Advertising technology companies such as comScore adXpose, Eq Ads, MyBuys, PointRoll, Facebook Exchange FBX, Technorati Media, SkimLinks, Burst Media, SpotXchange, Criteo, Videology, Improve Digital, Adap.TV, Conversant, Mediaplex, Adify, Integral Ad Science, Index Exchange, Digilant, MLN Advertising, Brandscreen, SiteScout, Connexity, LucidMedia, Simpli.fi, Google Publisher Tag, Upfront Digital Media, eXelate, Chango, The Trade Desk, Neustar AdAdvisor, Evidon, Bizo, Rocket Fuel, Experian, BlueKai, DemDex, Dstillery, AudienceScience, DoubleClick.Net, Advertising.com, Media Innovation Group, AdMeld, Resonate Insights, AppNexus, Atlas, Adblade, Pulse 360, Undertone, Brilig, Tribal Fusion, Aggregate Knowledge, ContextWeb, AOL-Time Warner Online Advertising, Yield Manager, Rubicon Project, Pubmatic, Yahoo Publisher Network, World Now, Google Ad Partner Services, Google Adsense, Collective Media, Commission Junction, AdGear, 161Media, Triggit, Zenovia, Proclivity, bRealtime, AcuityAds, IponWeb BidSwitch, LiveRail, Tapad, BrightRoll, NetSeer, Drawbridge, AdZerk, ADTECH, Yahoo Small Business, Twitter Ads, Specific Media, Switch Ads, Adconion, Datonics, Smart Adserver, AppNexus Segment Pixel, VINDICO, Outbrain, Sojern, Exponential, eyeReturn, Engage BDR, Spongecell, Right Media, Quigo, AdSonar, Ohana, Adform, MyBuys MyAds, Magnetic, Jumptap, BlueKai DMP, RhythmOne, DoubleClick Bid Manager, GumGum, Polymorph, Crosswise, AdPredictive, Appier, Teads, Kauli, StickyAds TV, Eyeota, Geniee, Semasio, Sonobi, Clickagy, adingo, Smartclip, AlephD, Yieldmo, SNT Media, AdRoll, Eye View Digital, Link Share, RUN Ads, Prebid, Walmart, Amazon Ad System, Amazon Associates, AdSupply, Synacor Reseller, Sovrn Direct, Outbrain Reseller, AOL Direct, PubMatic Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Bidfluence Reseller, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, Yieldmo Direct, RubiconProject Direct, PubMatic Reseller, Sovrn Reseller, SpotXChange Direct, OpenX Direct, Sonobi Reseller, Google Reseller, RubiconProject Reseller, ORC International Reseller, AppNexus Direct, AOL Reseller, Synacor Direct, Fyber Reseller, Outbrain Direct, LKQD Reseller, Beachfront Reseller, Converstand Media Reseller, SpotXChange Reseller, BrightRoll Reseller, FreeWheel Reseller, Tremor Video Reseller, Comet Cox Media Reseller, Adobe Audience Manager Sync, Google Inteactive Media Ads, IndexExchange Reseller, IndexExchange Direct, ORC International Direct, 33 Across Reseller, DistrictM Reseller, StackAdapt, Beeswax, Turn, Flashtalking, GetIntent, Adhigh, RadiumOne, Yahoo Ad Sync, Research Now, Teads Reseller, Intimate Merger, MthSense, Lanista Concepts, Infolinks, Openads/OpenX, Brightcom Direct, Lijit Reseller, GumGum Reseller, DistrictM Direct, Media.net, BidTheatre, OnAudience, RhythmOne Direct, Exponential Direct, Improve Digital Direct, Improve Digital Reseller, GumGum Direct, Criteo Direct, RhythmOne Reseller, Smaato Reseller, AdStanding, SpringServe, Adform Reseller, Innovid, Taboola Reseller, Outbrain Sponsored Content, Cedato Reseller, StreamRail Reseller, Beachfront Direct, Lijit Direct, Teads Direct, Imonomy, Admixer, Nativo, Vidible, Admedo, Avocet, DoubleVerify, TripleLift, Korrelate, DynAdmic, Comet Cox Media Direct, Smaato Direct, Triple Lift Direct, Google AdSense Integrator, Taboola, Segmento, ClickCertain, LoopMe Reseller, Connatix Direct, LKQD Direct, AdTheorent, MBR Targeting, EMX, Adition, Sociomantic, AdMatrix, MicroAd, Media.net Direct, PilotX Reseller, Rock You Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, ucfunnel Reseller, Next Millenium Direct, Total Media Direct, Mars Media Group Direct, Vuble Reseller, Amazon Direct, C1X Reseller, YieldBot Reseller, Infolinks Direct, Yahoo Direct, Primis Direct, Smartclip Reseller, ContextWeb Direct, ShareThrough Direct, Sonobi Direct, Sekindo, Tru Optik, Admixer Direct, SpringServe Direct, DistrictM, Nativo Direct, Mobfox Direct, Tappx Direct, Converstand Media Direct, FreeWheel Direct, Admixer Reseller, adtelligent Reseller, Telaria Reseller, SpotX, Outbrain Video, BidSwitch, MaxPoint Interactive, IAB Tech Lab, Powerlinks, Bidtellect, Loopme, PLAYGROUND XYZ, Adelphic, Blis, ZypMedia, Vidazoo Reseller, pixfuture Direct, Celtra, eBay Partner Network, JustPremium, Mixpo, Infectious Media, Genesis Media Direct, AdMan Direct, PilotX Direct, Aniview Reseller, AdMan Reseller, Widespace, Header Tag by Index Exchange, IntentIQ, AvantisVideo Reseller, Cedato Direct, Undertone Direct, Sharethrough, Sekindo Direct, 33 Across Direct, adtelligent Direct, Lockerdome Direct, LoopMe Direct, MGID Direct, my6sense Direct, OneTag Direct, SmartAdServer Direct, Telaria Direct, Brave Direct, The MediaGrid Direct, Tremor Video Direct, AdYouLike Reseller, Genesis Media Reseller, Bidtellect Reseller, Tappx Reseller, Triple Lift Reseller, Yahoo Reseller, Aniview Direct, Nexstar Digital Direct, OneTag Reseller, SmartyAds Reseller, The MediaGrid Reseller, Undertone Reseller, Mars Media Group Reseller, ucfunnel Direct, StreamRail Direct, Consumable Direct, Mobfox Reseller, Rich Audience Direct, Smartclip Direct, WideOrbit Direct, Between Digital Direct, E-Planning Direct, Brave Reseller, SmartyAds Direct, App-Ads.txt, ShareThrough Reseller, TargetSpot Reseller, Triton Digital Reseller, Gray Television, Between Digital Reseller, Media.net Reseller, vidoomy Reseller, Yieldmo Reseller, Open AdStream, Media General, Adbutler, Admiral VRM, Triton Digital Direct, Viralize Direct, Criteo Reseller, Taboola Direct, Brightcom Reseller, E-Planning Reseller, Infolinks Reseller, Rich Audience Reseller, Viralize Reseller, comScore Activation, Amazon Transparent Ad Marketplace, Revcontent Reseller, Stroeer Reseller, WideOrbit Reseller.