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Layar
Publisher: Augmented Reality | Interactive Print
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Layar
About

As the world leader in mobile augmented reality and interactive print, Layar is bridging the gap between the print and digital worlds. Augmented reality (AR) is cutting-edge technology that allows for a digitally enhanced view of the real world, connecting you with more meaningful content in your everyday life. With the camera and sensors in a smartphone or tablet, AR adds layers of digital information – videos, photos, sounds – directly on top of items in the world around us.

Layar-enabled interactive print magazines feature extra digital content that readers can engage with using their smartphone or tablet. The Layar App for iOS and Android has been downloaded over 33 million times, and over 55,000 publishers are using the self-service Layar Creator platform to create interactive campaigns. With Layar’s custom solutions and services, AR technology is made available to all as an embeddable development kit or a white-label application.

Layar’s mission is to provide the highest quality products, services and expertise for the augmented reality and interactive print industries. Companies like Hearst, Hubert Burda, Sanoma, Gruner + Jahr, Conde Nast, Meredith and TBWA are already taking advantage of Layar’s technology to make their products interactive.

Layar was founded in June 2009, and has offices in Amsterdam, New York and Toronto. The company’s shareholders include Intel Capital, Sunstone Capital and Prime Ventures.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Augmented Reality | Interactive Print
  • Key Differentiator
    The Layar Creative Studio is ready to help create and execute outstanding Interactive Print and Augmented Reality solutions for your marketing and advertising objectives. From advertising to magazines, packaging, outdoor marketing and more - we know what works best. Activate and engage your audience, stand out from the crowd and drive revenue.
Site Traffic
URL: layar.com
  • 1562700 Global Rank
  • 126755
  • 51.5 K Estimated Visits
Traffic Sources
  • Search
    58.51%
  • Direct
    27.79%
  • Referrals
    13.38%
  • Social
    0.28%
  • Display
    0.03%
  • Mail
    0.00%
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Alexa Traffic Data
URL: layar.com
Global Rank 287,666
11,477
Links In Count 836
45
United States Rank 320,863
101,016
United States Page Views 14.5%
2.2%
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Created with Highcharts 7.1.2Oct 8Oct 10Oct 12Oct 14Oct 16Oct 18Oct 20Oct 22Oct 24Oct 26Oct 28Oct 30Nov 1Nov 3Nov 50 M0.1 M0.2 M0.3 M0.4 M0.5 M
Top Countries
Top Sites Linking In
Top Search Keywords
  • Wireless
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
| BMW Enhance
  • 10 SDKs
  • 0 Total reviews
  • App Url: https://itunes.apple.com/app/layar/id986762169
  • App Support: http://www.bmwusa.com/
  • Genre: Lifestyle
  • Bundle ID: com.layar.bmw
  • App Size: 15.8 M
  • Version: 1.0
  • Release Date: May 30th, 2015
  • Update Date: May 30th, 2015

Description:

Important: You need to have the BMW Owner's Return catalog in order to use this app.

The BMW Enhance app uses Augmented Reality to add 3-D graphics, video, and sound to make the BMW Owner’s Return catalog a more informative and engaging experience.

AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
Security Framework
Secure the data your app manages. Protect information and control access to your app.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Layar advertising reaches 51.5k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Layar will allow you to reach consumers in industries or verticals such as .

They are headquartered at Amsterdam, Netherlands, and have 1 advertising & marketing contacts listed on Kochava.

Layar works with Advertising technology companies such as Google Remarketing, DoubleClick.Net, Google Adsense, AdRoll, Facebook Custom Audiences, DoubleClick Bid Manager.
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Last Updated 3/19/25
Layar advertising reaches 51.5k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Layar will allow you to reach consumers in industries or verticals such as .

They are headquartered at Amsterdam, Netherlands, and have 1 advertising & marketing contacts listed on Kochava.

Layar works with Advertising technology companies such as Google Remarketing, DoubleClick.Net, Google Adsense, AdRoll, Facebook Custom Audiences, DoubleClick Bid Manager.
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