Linkstorm makes online ads perform better for the advertiser by making the ads more useful to the customer. We accomplish this by overlaying a cascading navigation menu onto any ad, activated by mouse-over, that lets the customer navigate deeply into the advertiser’s website, right to the product, product info, or transaction the customer wants. Instead of targeting the ad at the customer, we let the customer choose where to go – resulting in not only more clicks, but better-qualified, self-directed clicks.

In dozens of strict A/B tests, Linkstorm has documented performance improvements ranging from 2x to 17x across every measure of performance, including literally online sales where we have drive Returns-on-Total-Ad-Spend (ROAS) as high as $23-to-$1.

As a byproduct of offering an ad unit with 20-100+ menu choices, we also capture ultra-precise data regarding the customer's interests, because we're tracking every aspect of their interaction with the ad, especially which of the 20-100+ menu choices the person has clicked through. That data is not only highly granular, but also highly accurate and reliable, because it represents 1st-party data documenting the customer's self-declared intent.

That data is valuable in its own right, but can also be used to dynamically optimize the ad itself, so that upon future viewings, the ad is automatically customized even more precisely around the customer's self-declared interest.

Customers include IBM, Citrix, T. Rowe Price, Kay Jewelers and many others, as well as nearly all of the major ad agencies. For live examples please visit www.linkstorm.net or email info@linkstorm.net. A one-minute videomercial can be viewed at https://www.youtube.com/watch?v=bUeNDgDsC88