LocalResponse makes ads more relevant by listening to social conversations. Over 13 billion tweets, Facebook posts, Pinterest pins, Foursquare check-ins, article shares & clicks across social media are analyzed monthly to improve the targeting and efficacy of desktop, tablet & mobile display ads. For example, if you tweet ‘Just went for a run,’ you might see a NIKE banner ad on your desktop minutes later.
Based in Chelsea NYC, LocalResponse is co-founded by digital advertising pioneers Nihal Mehta (founder ipsh!, sold to Omnicom in 2005 & early investor in Admob), Kathy Leake (co-founder Media6Degrees), and Michael Muse; and is backed by Cava Capital, Vodafone Ventures, Verizon Investments, Metamorphic Ventures, Extreme Venture Partners, ff Venture Capital, Advancit Capital, Progress Partners, Inc., Jim Pallotta and others. LocalResponse works with over 20% of Fortune 500 advertisers and over 250 brands including Audi, Cadbury-Adams, Coca-Cola, Dell, Estee Lauder., FedEx, General Electric, General Mills, General Motors, Hersheys, Kmart, L’Oreal, Loews, McDonald’s, Microsoft, NBC-Universal, Pepsi, Sprint, Verizon, and Walgreens.
- Company Name:LocalResponse
(View Trends)
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Headquarters: (View Map)New York, NY, United States
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Office Locations:HQ: New York. Also: Chicago.
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10 - 50 employees
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Desktop Display, Mobile Display
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Ad Network
- Headline:Ad Network
- IndustriesAutomotive, Consumer Packaged Goods, Entertainment, Food & Beverage, Health & Beauty, Retail, Technology, Telecommunications
- Key DifferentiatorSocial Intent Data. Serving 7B Impressions per month.
- Owned / Operated Propertiesqualia-media.com
- Approved 3rd Party Ad Serving / Rich Media VendorsSizmek - http://www.sizmek.com
- 0 Global Rank
- 2714364 India
- 189 Estimated Visits
- Japan 58.2%
- United States 13.5%
- Australia 7.9%
- India 6.8%
- Taiwan 1.3%
- Labels
They are headquartered at New York, NY, United States, and have 1 advertising & marketing contacts listed on Kochava.
LocalResponse works with Advertising technology companies such as Yield Manager, AppNexus, DoubleClick.Net, Facebook Exchange FBX, AppNexus Segment Pixel.