About

Lycos is one of the original and most widely known Internet brands in the world, evolving
from one of the first search engines on the web, into a comprehensive digital media
destination for consumers across the world.
Lycos has been a pioneer in intelligent spidering search technology, combining its
proprietary technology with other best in class services to provide a simple yet a powerful
internet experience to its users and clients.
Times change, and Lycos has changed with them, evolving into digital media power house
with two major divisions.
Lycos Media, is a network of easy-to-use community and social sites. Lycos's award-winning
products and services include tools for blogging, web publishing and hosting, online games,
e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod,
Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in
bringing people together to interact, conduct commerce, have fun, and experience the best
the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a
community spanning across 177 Countries.
Ybrant Digital, services businesses, agencies, and online publishers worldwide in meeting
their Digital marketing needs. Our clients include leading blue chip advertisers includingMTV, Samsung, Viacom, Maruti Suzuki, Airtel, Sony, Coco Cola, Star India, Vodafone,
Samsung Electronics, Lenovo, ING, British Airways, Qatar Airways, Titan, Unilever, P&G,
Hyundai Motors, ICICI Bank, LIC, and ITC. We partner with top global publishers such as
Facebook, Twitter, LinkedIn, MSN and Yahoo! besides proprietary media such as Lycos,
Gamesville, getMedia in Latin America and several travel websites in Australia. We serve
between 35 to 40 billion impressions every month across the Web.
Lycos employs over 500 people working out of 24 offices worldwide.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    The World News
  • Self / Managed Service:
    Managed Service
  • Industries
    Gaming, Government & Politics, Technology
  • Key Differentiator
    LYCOS is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive digital media destination for consumers across the world. LYCOS has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best-in-class services to provide a simple yet a powerful internet experience to its users and clients. Times change, and LYCOS has changed with them, evolving into a digital media powerhouse with three major divisions. LYCOS Media, is a network of easy-to-use community and social sites. LYCOS’ award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The LYCOS Network of sites and services include Lycos.com, Tripod,Angelfire, HotBot, Gamesville, WhoWhere, and LYCOS Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. LYCOS Advertising, services businesses, agencies, and online publishers worldwide in meeting their Digital marketing needs. Our clients include leading blue chip advertisers including MTV, Samsung, Viacom, Maruti Suzuki, Airtel, Sony, Coco Cola, Star India, Vodafone, Samsung Electronics, Lenovo, ING, British Airways, Qatar Airways, Titan, Unilever, P&G, Hyundai Motors, ICICI Bank, LIC, and ITC. We partner with top global publishers such as Facebook, Twitter, LinkedIn, MSN and Yahoo! besides proprietary media such as LYCOS, Gamesville, getMedia in Latin America and several travel websites in Australia. We serve between 35 to 40 billion impressions every month across the Web. LYCOS Life, is the new consumer products division. LYCOS Life is dedicated to the future of communication and information management in which everyday objects will be connected to the internet, also known as the ‘Internet of Things’(IoT). LYCOS employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.
Site Traffic
  • 0 Global Rank
  • 0
  • 1.28 K Estimated Visits
Traffic Sources
  • Referrals
    81.53%
  • Direct
    18.47%
  • Mail
    0.00%
  • Search
    0.00%
  • Social
    0.00%
  • Paid Referrals
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 16,110
587
India Rank 2,728
974
India Page Views 40.5%
4.2%
Top Countries
Top Search Keywords
  • On the Web
  • Web Portals
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 1 K Downloads
  • 10 SDKs
  • 4.2 Avg. Rating
  • 47 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.lycos.lycoslife
  • App Support: http://lycos.life/
  • Genre: lifestyle
  • Bundle ID: com.lycos.lycoslife
  • App Size: 15.6 M
  • Version: 70
  • Release Date: June 8th, 2015
  • Update Date: October 5th, 2016

Description:

LYCOS Life is a suite of wearable devices, serving as a single point of entry into your digital life. The LYCOS Life app provides you with the ability to store personal and financial data, unlock passwords with a single tap, and securely share data with no need for Wifi. You can also manage your daily fitness goals, monitor your heart rate and quality of sleep. Track your progress over time for steps, distance, calories burned, EKG/ECG heart rate readouts and more.

Learn more about the LYCOS Life product suite at LYCOS.Life

Compatible Devices: Android Devices running V4.3 or higher and NFC enabled.
See list of supported devices at LYCOS.Life/compatibility

Download the LYCOS Life app now

LYCOS Life App simplifies your Digital Life!
• Stores your activity history
• Sleep history
• View your activity goals and progress
• EKG/ECG Heart Rate Readout
• Manage your Vibration Alarms
• Tap to Transfer “T2T” manager (Create and store NFC data sets)
• Contacts (vCard)
• Bookmarks (URL)
• Text messaging
• Phone Number Call
• Location
• Email
• Password (that can be opened only with Lycos Password Manager)
• Secure Password Management System for apps and websites
• Store a master password or PIN code to access all information
• Unlock you phone
• Password Generator
• Store sensitive information for Banking, Credit Cards, Logins, Memberships, etc.
• Vibrating Notifications for Calls/SMS/Messenger/Email/Facebook/WhatsApp

Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Google Analytics
The Google Analytics SDK for Android makes it easy for native Android developers to collect user engagement data from their applications. Developers can then use the Google Analytics reports to measure: The number of active users are using their applications. From where in the world the application is being used. Adoption and usage of specific features. Crashes and exceptions. In-app purchases and transactions. And many other useful metrics... The Google Analytics SDK also gives you the tools to monitor the success of mobile marketing campaigns. Connect user interactions with paid ads, Google Play downloads, and subsequent in-app usage and Ecommerce transactions. Google Analytics provides a powerful platform to measure and optimize all of your application marketing efforts.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Maps
Allow your users explore the world with rich maps provided by Google. Identify locations with custom markers, augment the map data with image overlays, embed one or more maps as fragments, and much more.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Standard
    0%
Ads Seen Recently
0
Longest Running Ad
LYCOS
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
spotxchange.com
reseller
126022
7842df1d2fe2db34
spotx.tv
reseller
126022
7842df1d2fe2db34
rubiconproject.com
reseller
17136
0bfd66d529a55807
rhythmone.com
reseller
3569349192
a670c89d4a324e47
pubmatic.com
reseller
156026
<5d62403b186f2ace>
pubmatic.com
reseller
155986
5d62403b186f2ace
playbuzz.com
direct
5470
9f36efba07b2294e
lkqd.net
reseller
308
59c49fa9598a0117
lkqd.com
reseller
308
59c49fa9598a0117
google.com
reseller
pub-9790762811057699
f08c47fec0942fa0
google.com
reseller
pub-1062972861553303
f08c47fec0942fa0
LYCOS advertising reaches 838k visitors across desktop and mobile web, in countries such as United States, Netherlands, Germany, United Kingdom, Australia, India. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on LYCOS will allow you to reach consumers in industries or verticals such as Gaming, Government & Politics, Technology.

They are headquartered at Waltham, MA, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, LYCOS inventory partners include: spotxchange.com, spotx.tv, rubiconproject.com, rhythmone.com, pubmatic.com, playbuzz.com, lkqd.net, lkqd.com, google.com, fyber.com, freewheel.tv, contextweb.com, cedato.com, biddr.io, beachfront.com, appnexus.com, aolcloud.net, aol.com, advertising.com, adtech.com.

LYCOS works with Advertising technology companies such as Yahoo Genome, Conversant, Aggregate Knowledge, SpotXchange, SiteScout, Facebook Exchange FBX, SkimLinks, Magnetic, ContextWeb, DemDex, Rubicon Project, AdMeld, Improve Digital, Index Exchange, Openads/OpenX, Burst Media, Pubmatic, AudienceScience, Datonics, Chango, Neustar AdAdvisor, Yahoo Publisher Network, Turn, Accuen, Media Innovation Group, Yield Manager, AppNexus, eXelate, Adap.TV, Yahoo Small Business, BlueKai DMP, Tapad, BlueKai, IponWeb BidSwitch, Adobe Audience Manager Sync, Advertising.com, Criteo, GumGum, Forensiq, Tribal Fusion, The Trade Desk, AdRoll, eyeReturn, Adhigh, GetIntent, Rocket Fuel, AdGear, Dstillery, Videology, Simpli.fi, CPX Interactive, 161Media, Fyber Reseller, ContextWeb Reseller, Ads.txt, LKQD Reseller, Beachfront Reseller, PubMatic Reseller, FreeWheel Reseller, Cedato Reseller, RhythmOne Reseller, FreeWheel Direct, AOL Reseller, AppNexus Reseller, Google Reseller, RubiconProject Reseller, SpotXChange Reseller, Less than 5 DIRECT Ads.txt, Commission Junction, DoubleClick.Net, Atlas, comScore Activation, 152 Media Direct, 33 Across Direct, ad.plus Direct, Adform Direct, fluct Direct, AdMan Direct, Admixer Direct, AOL Direct, adtelligent Direct, AdTrue Direct, AdYouLike Direct, Amazon Direct, AppNexus Direct, ucfunnel Direct, AvantisVideo Direct, Beachfront Direct, Between Digital Direct, Brightcom Direct, Chocolate Direct, Connectad Direct, Consumable Direct, ContextWeb Direct, Converstand Media Direct, Criteo Direct, Dailymotion Direct, Sortable Direct, DistrictM Direct, DynAdmic Direct, E-Planning Direct, ORC International Direct, Gamma SSP Direct, Google Direct, GumGum Direct, Improve Digital Direct, IndexExchange Direct, Infolinks Direct, Insticator Direct, Lijit Direct, Lockerdome Direct, LoopMe Direct, Media.net Direct, MGID Direct, Nativo Direct, Next Millenium Direct, OneTag Direct, OpenX Direct, Outbrain Direct, pixfuture Direct, PubMatic Direct, Revcontent Direct, RhythmOne Direct, Rich Audience Direct, RTB House Direct, RubiconProject Direct, Seedtag Direct, Sekindo Direct, Primis Direct, ShareThrough Direct, Smaato Direct, SmartAdServer Direct, Smartclip Direct, SmartyAds Direct, Sonobi Direct, Sovrn Direct, SpotXChange Direct, Stroeer Direct, SunMedia Direct, Synacor Direct, Taboola Direct, Tappx Direct, Teads Direct, The MediaGrid Direct, Triple Lift Direct, Truvid Direct, Underdog Media Direct, vidoomy Direct, Yahoo Direct, Yieldmo Direct, 33 Across Reseller, Adform Reseller, fluct Reseller, AdMan Reseller, Admixer Reseller, adtelligent Reseller, AdYouLike Reseller, Genesis Media Reseller, Aniview Reseller, ucfunnel Reseller, WideOrbit Reseller, Between Digital Reseller, Bidtellect Reseller, BrightRoll Reseller, Connectad Reseller, Converstand Media Reseller, Comet Cox Media Reseller, Criteo Reseller, DistrictM Reseller, DynAdmic Reseller, E-Planning Reseller, ORC International Reseller, GroundTruth Reseller, GumGum Reseller, Imonomy Reseller, Improve Digital Reseller, IndexExchange Reseller, Lijit Reseller, LoopMe Reseller, Media.net Reseller, MGID Reseller, Mobfox Reseller, Nativo Reseller, OneTag Reseller, OpenX Reseller, Quantum Native Solutions Reseller, Rich Audience Reseller, ShareThrough Reseller, Smaato Reseller, SmartAdServer Reseller, Smartclip Reseller, SmartyAds Reseller, Sonobi Reseller, Sovrn Reseller, Synacor Reseller, Taboola Reseller, Teads Reseller, Telaria Reseller, The MediaGrid Reseller, Tremor Video Reseller, Triple Lift Reseller, Vidazoo Reseller, vidoomy Reseller, Yahoo Reseller, Yieldmo Reseller, Switch Concepts, Streamlyn Media Direct, Mobile Ad Trading Direct, SpringServe Direct, Native Ads Reseller, Outbrain Reseller, Revcontent Reseller, RTB House Reseller, Somoaudience Reseller, SpringServe Reseller, Triton Digital Reseller, Undertone Reseller, Connatix Direct, Yieldlab Direct, Tappx Reseller, Viralize Reseller, Yieldlab Reseller.