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MakeupAlley
Beauty Product Reviews, Forums & Peer Advice
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About

The MakeupAlley community was launched in 1999 as a small group of devoted beauty consumers. Since then it has evolved into a larger beauty social network and information portal for beauty, skincare and lifestyle.

MakeupAlley has a large, comprehensive product review section which includes product photos, ratings and ranking. As of Summer 2015, there are more than 2.5 million reviews of 150,000 beauty and skincare products written by beauty enthusiasts worldwide.

Makeupalley has many message boards for discussions on the topics of makeup, bath and body, skincare, fragrance, hair, fitness, nails, FOTD, and cosmetic procedures.

Recently, an app was launched and is available for iOS, Android and Windows devices. The iOS version of the app offers barcode scanning to get instant reviews on the go.

MakeupAlley remains a community dedicated to providing consumer to consumer beauty information.

For inquiries, please contact us at info@MakeupAlley.com

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Beauty Product Reviews, Forums & Peer Advice
  • Self / Managed Service:
    Managed Service
  • Industries
    Consumer Packaged Goods, Health & Beauty
Site Traffic
  • 31861 Global Rank
  • 10319
    United States
  • 2.45 M Estimated Visits
Traffic Sources
  • Search
    79.60%
  • Direct
    19.27%
  • Social
    0.85%
  • Referrals
    0.16%
  • Mail
    0.12%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 20,682
4,620
Links In Count 1,735
233
United States Rank 7,772
1,521
United States Page Views 72.5%
9.2%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Beauty
  • Cosmetics
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 2.84 Avg. Rating
  • 360 Total reviews
  • App Url: https://itunes.apple.com/app/makeupalley/id489482511
  • App Support: http://www.makeupalley.com/content/content.asp/s=0/c=iOsSupport/
  • Genre: Lifestyle
  • Bundle ID: com.makeupalley.makeupalley
  • App Size: 22.8 M
  • Version: 2.1.1
  • Release Date: December 21st, 2011
  • Update Date: April 20th, 2020

Description:

Beauty advice on the go!

Use the MakeupAlley app for access to over 2.6 million beauty product reviews from your iPhone & connect with 2 million beauty lovers worldwide on beauty & lifestyle message boards.

- Customize your search by filtering reviews from MakeupAlley members with your skin type, tone or age range.

- Remember a review you wanted to write while you're out? Find the product in mind in the app and click "Write a Review."

- Scan a product barcode in the MUA app, get its reviews instantly. Open the app, select the barcode image and scan a product's barcode to find its MakeupAlley reviews.

- Read & post on our makeup, skincare, nails, hair & other beauty and lifestyle boards.

Visit MakeupAlley.com on your desktop to join a community of over 2 million members for access to Reviews, Message Boards, MUA Mail and more!
We're always working to improve your experience and we want your feedback! Write to us at support@muasupport.zendesk.com to let us know what you think.

Read reviews of beauty brands: MAC reviews, L'Oreal reviews, Maybelline reviews, Revlon reviews, Clinique reviews, NYX reviews, Chanel reviews, LUSH reviews, Estee Lauder reviews, NARS reviews, The Body Shop reviews, Neutrogena reviews, Rimmel reviews, E.L.F. reviews, Lancome reviews, Bobbi Brown reviews, Urban Decay reviews, Dior reviews, Garnier reviews, Kiehl's reviews, Too Faced reviews, Clarins reviews, Wet 'n' Wild reviews, BeneFit Cosmetics reviews, Cover Girl reviews, Make Up For Ever reviews, Shiseido reviews, Laura Mercier reviews, Paula's Choice reviews, Olay reviews, La Roche Posay reviews, OPI reviews, Tarte reviews, Yves Saint Laurent reviews, Smashbox reviews, Giorgio Armani reviews, Bare Escentuals reviews, Nivea reviews, Boots reviews, Essie reviews, Avon reviews, Clairol reviews, Sephora reviews, Bourjois reviews, Milani reviews, Guerlain reviews, Victoria's Secret reviews, Physicians Formula reviews, Sally Hansen reviews, Avene reviews, Stila reviews, Dove reviews, Bath and Body Works reviews, Kat Von D reviews, It Cosmetics reviews, Origins reviews, Vichy reviews, Aveda reviews, Wella reviews, Cetaphil reviews, Charlotte Tilbury reviews, Hourglass reviews, Burt's Bees reviews, Redken reviews, Elizabeth Arden reviews, Mario Badescu reviews, Anastasia Of Beverly Hills reviews, CeraVe reviews, Organix reviews, Becca reviews, TheBalm reviews, Trader Joe's reviews, Palmer's reviews, Aveeno reviews, Laneige reviews, Essence reviews & many more

Read Reviews for these beauty categories: Face Treatments reviews, Moisturizers reviews, Liquid Foundations reviews, Lipstick reviews, Cleansers reviews, Shampoo reviews, Fragrances reviews,
Mascara reviews, Concealers reviews, Primer/ Corrector reviews, Eye Shadow reviews, Foundations reviews, Masks reviews, Lotions/ Creams reviews,
Blush reviews, Face Skincare reviews, Hair Treatments reviews, Styling Products reviews, Hair Color reviews, Eyeliner reviews, BB Cream reviews,
Polishes reviews, Powder reviews, Toners reviews, Treatments (Eye) reviews, Misc Beauty Tools reviews, Conditioner reviews, Makeup Brushes reviews,
Lip Gloss reviews, Palettes reviews, Lip Treatments reviews, Hair reviews, Crème reviews, Sunscreen reviews, Loose Powders reviews, Pressed Powders reviews,
Highlighters reviews, Bronzer reviews, Skincare - Body reviews, Scrubs reviews, Gels/Soaps reviews, Tinted Moisturizer reviews, Self Tanners reviews,
Lip Liners reviews, Treatments reviews, Hair Styling Tools reviews, Top/Base Coats reviews, Deodorants reviews,Eyes reviews, Eye Primer reviews, Body Scrubs reviews, Hair Removal reviews, Lash Treatments reviews, Stick Foundation reviews, Dry Shampoo reviews, Eye Makeup Remover reviews, Nails reviews, Candles reviews, Bath Treatments reviews, Powders reviews, Clothes reviews, Accessories reviews, Fragrance reviews, Shave Products reviews, Tools reviews, Skincare reviews, Nail Tools reviews, Neck/Decollete Cream reviews, Men's Cosmetics reviews & more

Daily Downloads Nov 01 - 30, 2024

Sort by

Cutiese

Nov 13, 2016

Not very good

The app is nothing like the website. It doesn't seem to be calling the same database as the web version which is annoying. I was hoping that I could check reviews on the go but it turns out not all reviews are available here. Example: the new stick foundation by Anastasia of Beverly Hills. There are lots of reviews on the web version but none in the app. Please improve this.

Nenad22

Nov 01, 2016

Easy to use and useful

After spending some time on the website, I downloaded the app and I like it. Search is quick and it is easy to find info you need about the products. Looking forward to the features that are on the site but not in the app yet.

BathoryElizabeth

Sep 07, 2016

Love the latest version!

Quick access to the latest reviews posted. I could spend hours on this app!

Me1230087

Aug 20, 2016

Ads are annoying

As a longtime user of the Makeupalley website, I loved when they came out with an app. I love being able to look up reviews easily when I'm at a store. What I don't love is the ads lately. They used to just be a banner at the bottom of the app...now there are freaking pop-up videos. If I'm in a store or even somewhere that needs to be quiet, these ads come with no warning and are embarrassing. Maybe make a paid version without ads? Also, this app has been freezing a lot lately.

Summers03

Jun 01, 2016

Great idea!

Very easy to use and find the products so you can read multiple reviews from people before you buy the item. Only slight negative is the option to scan the barcode for the product doesn't work properly. I tried more than one product close to the photo box on the screen and pulled back but it won't focus in clearly. Other apps I have scan barcodes without problems. That feature being fixed would make it even quicker to look up items while my husband is "patiently" waiting for me to decide lol.

KazAdley

May 24, 2016

Bugged again 😩

Results are once again jerky, scrolling doesn't work and then it catches up and scrolls two thirds down instead of one page. This was fixed in the last update.
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Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.00%
  • Standard
    90.63%
  • Direct
    9.37%
Ads Seen Recently
13,434
Latest Advertisers
Advertiser Ranking
Longest Running Ad
MakeupAlley
Device
Desktop
Dimensions
other
Dates Active
Aug 08, 2018 to Aug 06, 2020
MakeupAlley
Device
Mobile
Dimensions
320x50
Dates Active
Nov 20, 2020 to Jun 05, 2021
MakeupAlley
Device
Mobile
Dimensions
300x250
Dates Active
Aug 10, 2019 to Apr 12, 2021
MakeupAlley
Device
Mobile
Dimensions
320x50
Dates Active
Jun 16, 2020 to May 31, 2021
MakeupAlley
Device
Desktop
Dimensions
300x250
Dates Active
Dec 31, 2020 to Apr 08, 2021
MakeupAlley
Device
Desktop
Dimensions
300x250
Dates Active
Sep 23, 2020 to Jun 05, 2021
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
smartadserver.com
direct
3439
rubiconproject.com
reseller
17602
0bfd66d529a55807
improvedigital.com
reseller
1129
appnexus.com
direct
9684
sonobi.com
direct
e307326db6
pubmatic.com
reseller
120391
5d62403b186f2ace
beachfront.com
reseller
4021
e2541279e8e2ca4d
contextweb.com
reseller
561620
89ff185a4c4e857c
ironsrc.com
direct
5a169d7d9515390002000001
springserve.com
reseller
1
a24eb641fc82e93d
loopme.com
reseller
10287
6c8d5f95897a5a3b
MakeupAlley advertising reaches 2.45M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, Singapore. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on MakeupAlley will allow you to reach consumers in industries or verticals such as Health & Beauty, Consumer Packaged Goods.

They have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, MakeupAlley inventory partners include: smartadserver.com, rubiconproject.com, improvedigital.com, appnexus.com, sonobi.com, pubmatic.com, beachfront.com, contextweb.com, ironsrc.com, springserve.com, loopme.com, freewheel.tv, advertising.com, openx.com, tremorhub.com, telaria.com, spotxchange.com, spotx.tv, google.com, indexexchange.com, districtm.io, 33across.com, rhythmone.com, emxdgt.com, gumgum.com, lijit.com, sovrn.com, lkqd.net, saambaa.com.

MakeupAlley works with Advertising technology companies such as Turn, DoubleClick.Net, Google Publisher Tag, Google Ad Partner Services, Google Adsense, Atlas, DoubleVerify, AppNexus, Yahoo Small Business, Open AdStream, Integral Ad Science, Media Innovation Group, Collective Media, eXelate, Neustar AdAdvisor, PointRoll, BlueKai, Mediaplex, The Trade Desk, Openads/OpenX, Google Adsense Asynchronous, DoubleClick Bid Manager, Adconion, Aggregate Knowledge, Connexity, Google Direct, Ads.txt, BlueKai DMP, Evidon, Tapad, Rubicon Project, Adblade, AdBlade Embed, eBay Partner Network, Index Exchange, Walmart, adloox, Adify, Infernotions, Flashtalking, Google AdSense Integrator, SiteScout, Amazon Associates, Right Media, Google AdSense Custom Search Ads, Innovid, Pubmatic, StackAdapt, Google Inteactive Media Ads, MicroAd, saambaa Direct, SpotXChange Reseller, Google Reseller, LKQD Reseller, Sovrn Reseller, Lijit Reseller, AppNexus Reseller, GumGum Reseller, OpenX Reseller, PubMatic Reseller, RubiconProject Reseller, ORC International Direct, Sonobi Reseller, RhythmOne Reseller, ContextWeb Reseller, 33 Across Reseller, IndexExchange Reseller, 33 Across Direct, DistrictM Direct, ContextWeb Direct, Telaria Reseller, Tremor Video Reseller, AOL Reseller, RubiconProject Direct, FreeWheel Reseller, Improve Digital Direct, LoopMe Reseller, SpringServe Reseller, Beachfront Reseller, Sonobi Direct, AppNexus Direct, Improve Digital Reseller, SmartAdServer Direct, ZypMedia, FLoC, Teads, Adform, SpotX, SpotXchange, Commission Junction, Google Adsense for Search, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Amazon Direct, GumGum Direct, IndexExchange Direct, Lijit Direct, Media.net Direct, OpenX Direct, PubMatic Direct, ShareThrough Direct, The MediaGrid Direct, Triple Lift Direct, Yahoo Direct, Yieldmo Direct, Amazon Ad System, Amazon Transparent Ad Marketplace, Conversant, comScore Activation, Yieldmo, Media.net, TripleLift, Mediavine, Improve Digital, GumGum, IponWeb BidSwitch, Beeswax, LinkedIn Ads, Clickagy, ContextWeb, Outbrain, AdGear, Narrative, Criteo, OnAudience, Rocket Fuel, BidSwitch, Burst Media, Adelphic, Technorati Media, 1PlusX, Semasio, Simpli.fi, Yahoo Ad Sync.
Powered by Kochava
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Recently Searched Pages
Recent MakeupAlley Tweets
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Recent MakeupAlley Blog Posts
MakeupAlley Categories
Last Updated 11/4/24
MakeupAlley advertising reaches 2.45M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, Singapore. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on MakeupAlley will allow you to reach consumers in industries or verticals such as Health & Beauty, Consumer Packaged Goods.

They have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, MakeupAlley inventory partners include: smartadserver.com, rubiconproject.com, improvedigital.com, appnexus.com, sonobi.com, pubmatic.com, beachfront.com, contextweb.com, ironsrc.com, springserve.com, loopme.com, freewheel.tv, advertising.com, openx.com, tremorhub.com, telaria.com, spotxchange.com, spotx.tv, google.com, indexexchange.com, districtm.io, 33across.com, rhythmone.com, emxdgt.com, gumgum.com, lijit.com, sovrn.com, lkqd.net, saambaa.com.

MakeupAlley works with Advertising technology companies such as Turn, DoubleClick.Net, Google Publisher Tag, Google Ad Partner Services, Google Adsense, Atlas, DoubleVerify, AppNexus, Yahoo Small Business, Open AdStream, Integral Ad Science, Media Innovation Group, Collective Media, eXelate, Neustar AdAdvisor, PointRoll, BlueKai, Mediaplex, The Trade Desk, Openads/OpenX, Google Adsense Asynchronous, DoubleClick Bid Manager, Adconion, Aggregate Knowledge, Connexity, Google Direct, Ads.txt, BlueKai DMP, Evidon, Tapad, Rubicon Project, Adblade, AdBlade Embed, eBay Partner Network, Index Exchange, Walmart, adloox, Adify, Infernotions, Flashtalking, Google AdSense Integrator, SiteScout, Amazon Associates, Right Media, Google AdSense Custom Search Ads, Innovid, Pubmatic, StackAdapt, Google Inteactive Media Ads, MicroAd, saambaa Direct, SpotXChange Reseller, Google Reseller, LKQD Reseller, Sovrn Reseller, Lijit Reseller, AppNexus Reseller, GumGum Reseller, OpenX Reseller, PubMatic Reseller, RubiconProject Reseller, ORC International Direct, Sonobi Reseller, RhythmOne Reseller, ContextWeb Reseller, 33 Across Reseller, IndexExchange Reseller, 33 Across Direct, DistrictM Direct, ContextWeb Direct, Telaria Reseller, Tremor Video Reseller, AOL Reseller, RubiconProject Direct, FreeWheel Reseller, Improve Digital Direct, LoopMe Reseller, SpringServe Reseller, Beachfront Reseller, Sonobi Direct, AppNexus Direct, Improve Digital Reseller, SmartAdServer Direct, ZypMedia, FLoC, Teads, Adform, SpotX, SpotXchange, Commission Junction, Google Adsense for Search, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Amazon Direct, GumGum Direct, IndexExchange Direct, Lijit Direct, Media.net Direct, OpenX Direct, PubMatic Direct, ShareThrough Direct, The MediaGrid Direct, Triple Lift Direct, Yahoo Direct, Yieldmo Direct, Amazon Ad System, Amazon Transparent Ad Marketplace, Conversant, comScore Activation, Yieldmo, Media.net, TripleLift, Mediavine, Improve Digital, GumGum, IponWeb BidSwitch, Beeswax, LinkedIn Ads, Clickagy, ContextWeb, Outbrain, AdGear, Narrative, Criteo, OnAudience, Rocket Fuel, BidSwitch, Burst Media, Adelphic, Technorati Media, 1PlusX, Semasio, Simpli.fi, Yahoo Ad Sync.