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MassLive.com (Advance Local)
Local News, Breaking News, Sports and Weather
CPM
Last Edited by
Scott M. Lawrence
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About

MassLive.com is the No. 1 news and information web site for Western Massachusetts and provides an essential 24/7 news, information and social interaction network. As an organization we aim to inform, engage and entertain.

We promote active participation in the exchange of news and ideas because knowledge improves people's lives. We embrace new ideas and innovation.

Our site provides readers with real-time local and national news, sports, arts and entertainment information, weather and more - all updated minute-by-minute of every single day.

We're available wherever you need us, from your desktop to your mobile-device.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Email
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Local News, Breaking News, Sports and Weather
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Entertainment, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Sports, Mobile App Installs
  • Key Differentiator
    MassLive is a leading source for local news in Massachusetts, #1 In Western Massachusetts MassLive.com is Western Massachusetts’ most popular local news and information site 1 and the second largest news website in Massachusetts. With over 3.8 million unique monthly visitors 2, MassLive provides 24/7 news and information throughout Massachusetts, Northern Connecticut and across New England. We cover real-time news, sports, entertainment, jobs, auto, real estate, and community events and provide a place for people to connect and join the conversation. As one of New England’s digital leaders, we provide extensive Internet Marketing Services. Advertisers can take advantage of our expertise in behavioral, demographic and content targeting to deliver their message on our media sites as well as across the web and on expanding mobile platforms. Extended reach is also available through our relationships with Conde Nast and other premium advertising platforms. MassLive.com and MassLive Media are a part of Advance Local, a leading media group comprised of 12 local affiliated news and information websites that rank #1 among local media in their respective markets and more than 30 affiliated newspapers known for their award-winning journalism. Advance Local is part of Advance Publications, along with Condé Nast, and American City Business Journals.
  • Owned / Operated Properties
    masslive.com
  • Targeting

    Geographic. Content: Real Time News & Information, Classifieds, Sports, Entertainment, Forum & Blogs, Business Finder, Shopping Section

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 4613406 Global Rank
  • 1561002
    United States
  • 1.43 K Estimated Visits
Traffic Sources
  • Search
    56.78%
  • Referrals
    25.46%
  • Direct
    17.76%
  • Display
    0.00%
  • Mail
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 467,708
39,324
Links In Count 56
Pakistan Rank 101,875
121
Pakistan Page Views 7.4%
0.7%
Top Countries
Top Sites Linking In
Top Search Keywords
  • University of Rochester
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 81 SDKs
  • 3.1 Avg. Rating
  • 119 Total reviews
  • App Url: https://itunes.apple.com/app/masslive-com/id419879721
  • App Support: http://www.masslive.com/mobile-device/
  • Genre: News
  • Bundle ID: net.advance.advmasslive
  • App Size: 36.5 M
  • Version: 3.7.13
  • Release Date: February 18th, 2011
  • Update Date: September 7th, 2017

Description:

A fresh, redesigned app experience, making your trusted local news faster and easier to read.

Features include:
• Touch-driven, simple design with easy to read text.
• View and share opinions with article comments
• Notification options for receiving Breaking News
• Enhanced photos and videos for optimal viewing experience
• Top story and top video carousels to browse the most important stories
• Navigation menu allows easy access to the most important sections, while allowing a deeper dive into your favorite sections and teams.

Daily Downloads Nov 01 - 30, 2024

Sort by

WB1BPM

Mar 13, 2017

Needs a fix

App is very slow loading, and dies often, while trying to read an article. The website isn't any better -- dies while reading articles.

PeggyG18

Feb 18, 2017

Updated ap doesn't work

Since update this ap doesn't open on iPad

enl2007

Feb 11, 2017

Won't open

App won't open since upgrade and not getting push notifications

Reviewerjack

Jan 30, 2017

Masslive

Massive was recently updated and now it fails to open

nickname1001poop

Jan 29, 2017

Won't open

App won't open after most recent update.

Maxeke

Jan 27, 2017

Updated app

Mass Live app was updated today , it will NOT open. What's the problem?
Show More
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Braintree
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Core Video Framework
Core Video provides a pipeline model for digital video. Partitioning the processing into discrete steps makes it simpler for developers to access and manipulate individual frames without having to worry about translating between data types (QuickTime, OpenGL, and so on) or display synchronization issues. Applications that do not need to manipulate individual video frames should never need to use Core Video directly.
Doubleclick For Publis...
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GLKit
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SupersonicAdMobAdapter
KVOController
Simple, modern, thread-safe key-value observing.
OneSignal
High volume, cross platform push notification delivery.
Core Graphics
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Fabric
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Facebook
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Facebook AppEvents
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Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    65.50%
  • Standard
    34.36%
  • Direct
    0.15%
Ads Seen Recently
48,728
Latest Advertisers
Advertiser Ranking
Longest Running Ad
MassLive.com
Device
Desktop
Dimensions
other
Dates Active
Aug 06, 2018 to Aug 04, 2020
MassLive.com
Device
Mobile
Dimensions
300x250
Dates Active
Dec 12, 2020 to Apr 01, 2021
MassLive.com
Device
Desktop
Dimensions
300x250
Dates Active
Dec 13, 2020 to Apr 01, 2021
MassLive.com
Device
Desktop
Dimensions
300x250
Dates Active
Dec 13, 2020 to Apr 01, 2021
MassLive.com
Device
Mobile
Dimensions
300x250
Dates Active
Dec 13, 2020 to Apr 01, 2021
MassLive.com
Device
Desktop
Dimensions
300x250
Dates Active
Dec 13, 2020 to Mar 31, 2021
MassLive.com
Device
Desktop
Dimensions
other
Dates Active
Nov 06, 2020 to Jun 03, 2021
MassLive.com
Device
Desktop
Dimensions
other
Dates Active
Nov 21, 2020 to Jun 03, 2021
MassLive.com
Device
Mobile
Dimensions
other
Dates Active
Feb 03, 2021 to Jun 03, 2021
MassLive.com
Device
Mobile
Dimensions
other
Dates Active
Nov 26, 2020 to Feb 02, 2021
MassLive.com
Device
Desktop
Dimensions
other
Dates Active
Jan 22, 2021 to May 30, 2021
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
pubmatic.com
direct
159879
5d62403b186f2ace
yieldmo.com
direct
2218902401053263721
yahoo.com
direct
55059
e1a5b5b6e3255540
triplelift.com
direct
1065
6c33edb13117fd86
triplelift.com
direct
4993
6c33edb13117fd86
triplelift.com
direct
1065-eb
6c33edb13117fd86
triplelift.com
direct
4993-eb
6c33edb13117fd86
tremorhub.com
reseller
z87wm
1a4e959a1b50034a
tremorhub.com
reseller
pi979-clt5j
1a4e959a1b50034a
teads.tv
direct
11014
15a9c44f6d26cbe1
taboola.com
reseller
1031845
c228e6794e811952
MassLive.com advertising reaches 4.54M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, Philippines, Germany. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on MassLive.com will allow you to reach consumers in industries or verticals such as Automotive, Food & Beverage, Mobile App Installs, Sports, Entertainment, Government & Politics, Healthcare, Health & Beauty; you can target them with parameters such as: Geographic. Content: Real Time News & Information, Classifieds, Sports, Entertainment, Forum & Blogs, Business Finder, Shopping Section.

They are headquartered at Springfield, MA, United States, and have 5 advertising & marketing contacts listed on Kochava. According to their Ads.txt, MassLive.com inventory partners include: pubmatic.com, yieldmo.com, yahoo.com, triplelift.com, tremorhub.com, teads.tv, taboola.com, subdomain=v5.comicskingdom.net, subdomain=obits.masslive.com, subdomain=puzzles.masslive.com, spotx.tv, spotxchange.com, sonobi.com, smaato.com, sharethrough.com, rubiconproject.com, rhythmone.com, openx.com, nativo.com, media.net, liveintent.com, indexexchange.com, google.com, facebook.com, districtm.io, appnexus.com, aol.com, aps.amazon.com, advertising.com, adtech.com, undertone.com, aolcloud.net.

MassLive.com works with Advertising technology companies such as DoubleClick.Net, AppNexus, AppNexus Segment Pixel, Media Innovation Group, Yahoo Ad Sync, Infolinks, Walmart, Facebook Custom Audiences, Google Remarketing, DoubleClick Bid Manager, Clickagy.
Powered by Kochava
Alternatives & Competitors
Recently Searched Pages
Recent MassLive.com Tweets
Recent MassLive.com Tweets
MassLive.com Categories
Last Updated 11/21/24
MassLive.com advertising reaches 4.54M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, Philippines, Germany. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on MassLive.com will allow you to reach consumers in industries or verticals such as Automotive, Food & Beverage, Mobile App Installs, Sports, Entertainment, Government & Politics, Healthcare, Health & Beauty; you can target them with parameters such as: Geographic. Content: Real Time News & Information, Classifieds, Sports, Entertainment, Forum & Blogs, Business Finder, Shopping Section.

They are headquartered at Springfield, MA, United States, and have 5 advertising & marketing contacts listed on Kochava. According to their Ads.txt, MassLive.com inventory partners include: pubmatic.com, yieldmo.com, yahoo.com, triplelift.com, tremorhub.com, teads.tv, taboola.com, subdomain=v5.comicskingdom.net, subdomain=obits.masslive.com, subdomain=puzzles.masslive.com, spotx.tv, spotxchange.com, sonobi.com, smaato.com, sharethrough.com, rubiconproject.com, rhythmone.com, openx.com, nativo.com, media.net, liveintent.com, indexexchange.com, google.com, facebook.com, districtm.io, appnexus.com, aol.com, aps.amazon.com, advertising.com, adtech.com, undertone.com, aolcloud.net.

MassLive.com works with Advertising technology companies such as DoubleClick.Net, AppNexus, AppNexus Segment Pixel, Media Innovation Group, Yahoo Ad Sync, Infolinks, Walmart, Facebook Custom Audiences, Google Remarketing, DoubleClick Bid Manager, Clickagy.