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MaxPoint Interactive (Valassis)
Hyperlocal Digital Advertising
Last Edited by
Kelly Davies
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About

MaxPoint’s data-driven advertising platform drives in-store and online traffic for retailers, brands, and multi-location business owners. The company’s Digital Zip® technology delivers the most effective and scalable neighborhood-level online campaigns. MaxPoint can pinpoint qualified customers interested in purchasing a product with more precision than using traditional zip codes, ultimately offering accurate neighborhood-level targeting with national reach and local results.

New York | Chicago | Los Angeles | Atlanta | Austin | Bentonville | Cincinnati | Raleigh | Dallas

  • Company Name:
    MaxPoint Interactive
  • Parent Company Name:
    Valassis
    • (View Trends)
  • Headquarters: (View Map)
    Morrisville, NC, United States
  • Office Locations:
    HQ: New York. Also: Chicago, Los Angeles, Atlanta, Austin, Bentonville, Cincinnati, Raleigh.
  • 200 - 500 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • Mobile Web
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Desktop Video, Mobile Display
  • Other
  • Headline:
    Hyperlocal Digital Advertising
  • Key Differentiator
    From the beginning, MaxPoint had a clear vision: to drive in-store sales for advertisers by helping them reach the right neighborhoods online for their local, regional, and national campaigns. We worked hard to develop advanced digital advertising technology—the kind that uses complex algorithms and the latest in real-time data to pinpoint and reach the consumers most likely to buy products. Our results speak volumes—we have worked with each of the top 20 leading national advertisers as ranked by Advertising Age. And as one of the fastest-growing companies in North America, we remain committed to growing our team of digital advertising experts and to producing results for the biggest brands, retailers, and agencies across the globe.
  • Owned / Operated Properties
    maxpoint.com, maxpoint-express.com
  • Targeting

    Neighborhood, Digital Zip. Shoppers: Outdoor Enthusiasts, Cost-Conscious, Eco-Friendly, Gamers, Golfer Dads, Gardeners, Homemade Moms, New Moms, On-The-Go Moms, Young Professionals, Runners, Retirees

  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    IAS, MOAT, DV
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 25542124 Global Rank
  • 840
    United States
  • 148 Estimated Visits
Powered by
Alexa Traffic Data
Global Rank 1,523,259
196,853
Links In Count 97
4
United States Rank 229,278
31,571
United States Page Views 100.0%
0.5%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Social Sciences
  • Political Science
  • Public Policy
  • Ecommerce Policy
MaxPoint Interactive advertising reaches 24.2k visitors across desktop and mobile web, in countries such as . Pricing models they offer are on channels such as Display, Video, Mobile Advertising on MaxPoint Interactive will allow you to reach consumers in industries or verticals such as ; you can target them with parameters such as: Neighborhood, Digital Zip. Shoppers: Outdoor Enthusiasts, Cost-Conscious, Eco-Friendly, Gamers, Golfer Dads, Gardeners, Homemade Moms, New Moms, On-The-Go Moms, Young Professionals, Runners, Retirees.

They are headquartered at Morrisville, NC, United States, and have 65 advertising & marketing contacts listed on Kochava.

MaxPoint Interactive works with Advertising technology companies such as Pubmatic, Yield Manager, Google Remarketing, Google Adsense, MaxPoint Interactive, Rubicon Project, DoubleClick.Net, AppNexus, Yahoo Small Business, Tapad.
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Last Updated 11/20/24
MaxPoint Interactive advertising reaches 24.2k visitors across desktop and mobile web, in countries such as . Pricing models they offer are on channels such as Display, Video, Mobile Advertising on MaxPoint Interactive will allow you to reach consumers in industries or verticals such as ; you can target them with parameters such as: Neighborhood, Digital Zip. Shoppers: Outdoor Enthusiasts, Cost-Conscious, Eco-Friendly, Gamers, Golfer Dads, Gardeners, Homemade Moms, New Moms, On-The-Go Moms, Young Professionals, Runners, Retirees.

They are headquartered at Morrisville, NC, United States, and have 65 advertising & marketing contacts listed on Kochava.

MaxPoint Interactive works with Advertising technology companies such as Pubmatic, Yield Manager, Google Remarketing, Google Adsense, MaxPoint Interactive, Rubicon Project, DoubleClick.Net, AppNexus, Yahoo Small Business, Tapad.