About

Medscape from WebMD is the leading online destination for physicians and other healthcare professionals providing medical news, clinical reference tools, and continuing medical education.

Medscape has over 30 distinct specialty sites for physicians, plus sites for nurses, pharmacists, dentists, and medical students.

All content at Medscape.com is available for free.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Latest Medical News, Clinical Trials, Guidelines - Today on Mescape
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Health & Beauty, Healthcare
  • Key Differentiator
    ABOUT MEDSCAPE FROM WEBMDMedscape from WebMD is a part of WebMD Health Professional Network that includes theHeart.org and eMedicine.com. Visit our corporate website for investor information, corporate management and press releases related to WebMD.MEDSCAPE FROM WEBMD CONTENTMedscape from WebMD offers specialists, primary care physicians, and other health professionals the Web's most robust and integrated medical information and educational tools. After a simple, 1-time, free registration, Medscape from WebMD automatically delivers to you a personalized specialty site that best fits your registration profile.Some of the key features of Medscape from WebMD are:Original, professional medical content, including review articles, journal commentary, expert columns, patient education articles, book reviews, and more;Conference Coverage: Thought leaders summarize key data and presentations from major medical meetings;The Internet's first primary-source medical journal, The Medscape from WebMD Journal of Medicine;Selected daily professional medical news in your specialty from Reuters, Medscape Medical News, and medical news journal publishers;Physician Optimized MEDLINE;Free subscription to Medscape's MedPulse, a weekly email newsletter that highlights what's new in your specialty on Medscape from WebMD;More than 125 medical journals and textbooks;Business, financial, managed care, and medical practice information;And more…The result is a medical Web site rich in content, broad in appeal, and high in quality.CONTENT ORGANIZATIONMedscape from WebMD is organized by medical specialty, with each supported specialty having its own customized Web site. Specialty content is evaluated, created, and presented under the guidance of a WebMD program director and a medical professional advisory board.Most of the specialty Web sites are organized consistently so you'll know where to find your favorite features as you move from specialty to specialty. Each homepage, for example, typically contains the following sections, with feature articles selected for that specialty:In Focus: the top articles of the week (generally updated twice week);Today's News: the top news stories of the day (updated daily);News & Perspectives: sections on specific conditions or topics of interest;Expert Corner: Ask the Experts based on topics of concern according to specialty;Conference Center: reports and highlights from key medical meetings;Discussions: a forum for discussions with your peers; andLibrary: Journals, textbooks, and reference tools.
  • Owned / Operated Properties
    theheart.org
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 17746431 Global Rank
  • 1183126
  • 2.47 K Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Search
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 2,296
51
United States Rank 1,118
52
United States Page Views 37.7%
0.9%
Top Countries
Top Search Keywords
  • Patient Education
Ad Intelligence
  • Native
    0.07%
  • Standard
    62.88%
  • Direct
    37.05%
Ads Seen Recently
4,425
Longest Running Ad
Medscape
Device
Desktop
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other
Medscape
Device
Desktop
Dimensions
300x250
Medscape
Device
Desktop
Dimensions
728x90
Medscape
Device
Desktop
Dimensions
728x90
Medscape
Device
Desktop
Dimensions
300x250
Medscape
Device
Desktop
Dimensions
300x250
Medscape
Device
Mobile
Dimensions
other
Medscape
Device
Desktop
Dimensions
other
Medscape
Device
Mobile
Dimensions
other
Medscape
Device
Desktop
Dimensions
other
Medscape
Device
Mobile
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other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
rubiconproject.com
direct
211134
rubiconproject.com
direct
21954
onetag.com
reseller
5d49f482552c9b6
google.com
reseller
pub-7439041255533808
f08c47fec0942fa0
triplelift.com
direct
3890
pubmatic.com
direct
158501
5d62403b186f2ace
trustx.org
direct
44
appnexus.com
direct
8241
rubiconproject.com
direct
16268
0bfd66d529a55807
appnexus.com
reseller
1356
f5ab79cb980f11d1
emxdgt.com
reseller
663
1e1d41537f7cad7f
Medscape advertising reaches 24.6M visitors across desktop and mobile web, in countries such as United States, United Kingdom, India, Philippines, Canada, Portugal, Germany, Spain. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on Medscape will allow you to reach consumers in industries or verticals such as Healthcare, Education, Health & Beauty.

They are headquartered at New York, NY, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Medscape inventory partners include: rubiconproject.com, onetag.com, google.com, triplelift.com, pubmatic.com, trustx.org, appnexus.com, emxdgt.com, media.net, sharethrough.com, lijit.com, sovrn.com, openx.com, districtm.io, indexexchange.com, layerrx.proclivitysystems.com, liveintent.com, teads.tv.

Medscape works with Advertising technology companies such as Atlas, DoubleClick.Net, Google Remarketing, Google Adsense, Google Publisher Tag, Pubmatic, DemDex, Turn, Drawbridge, Facebook Custom Audiences, AcuityAds, Flashtalking, DoubleClick Bid Manager, Rubicon Project, Adobe Audience Manager Sync, AppNexus, Integral Ad Science, Beeswax, Ads.txt, PubMatic Direct, Teads Direct, Sharethrough, Criteo, LiveIntent Direct, Google Direct, eXelate, SkimLinks, The Trade Desk, Rocket Fuel, IndexExchange Direct, IndexExchange Reseller, Tapad, Media.net, Proclivity, Google AdSense Integrator, RadiumOne, ContextWeb, Openads/OpenX, IponWeb BidSwitch, StackAdapt, DistrictM, SiteScout, DistrictM Reseller, AppNexus Reseller, OpenX Reseller, Sovrn Reseller, Lijit Reseller, ShareThrough Reseller, Media.net Direct, ORC International Reseller, Yahoo Ad Sync, TrustX, RubiconProject Direct, AppNexus Direct, TrustX Direct, BidSwitch, Yahoo Small Business, Adobe Audience Manager, Simpli.fi, Amazon Ad System, RevContent, DoubleVerify, SpringServe, Evidon, Advertising.com, Index Exchange, SpotXchange, GetIntent, Adhigh, Burst Media, AdTheorent, MaxPoint Interactive, Bidtellect, So-net Media, ExactTarget, TripleLift, Google Reseller, OneTag Reseller, App-Ads.txt, EMX, Doceree Direct, Adform, Consent Management Platform API v 2.0, Amazon Associates, ContextWeb Direct, Triple Lift Direct, OnAudience.