MenaMarketPlace (MMP) is the leader in the programmatic advertising space across the MENA region. MMP assists the region's leading publishers to better monetize their digital advertising inventory through automated online auctions and private marketplaces. Powered by Rubicon Project, MMP ensures publishers join the premium programmatic ecosystem and ensures advertisers and media agencies trade on premium inventory. Through our strategic partnership with publishers, we provide media buyers and advertisers access to targeted inventory. Data-centricity remains a critical aspect of audience development. MMP works with DMPs to classify audiences to make it relevant and applicable to clients'​ campaigns. This is the differentiating approach for MMP's clients and agency partners. Publisher readiness, audience development, insights & analytics, and inventory monetization is what MMP offers to shape a premium programmatic ecosystem in this region across 16 countries with over 200 publishers and more than 50 buyers.The company is headquartered in Jumeirah Lakes Towers, Dubai