About

MiD DAY is a part of Jagran Prakashan Ltd (JPL) - India's leading media and communications group with its interests spanning across Print, OOH, Activations, Mobile and Online and is arguably amongst one of the largest media conglomerates in the country.

India’s most engaging local newspaper, MiD DAY, has become the quintessential physical connect for the uber-social generation to consume their local city news today. Over the last couple of years, the newspaper has been on a mission to up its engagement quotient with these social netizens. Whether it is local news, career guidance, dream homes, a look at what’s on in the city or best of bollywood gossip, MiD DAY’s sections have it all, alongside staple news and amusers like comics and crosswords.

To add to the dynamic product delivery through content, MiD DAY has also been creating a unique experience for its readers and clients through globally awarded marketing initiatives. The print innovations like 3D Impact Jacket, Format innovations and promotional activities like the MiD DAY Bollywood Lunch Contest, MiD DAY Happy Hours @ Work & @ Home, MiD DAY Media Nights, MiD DAY Corporate Cricket League & many others have won top honours across International Award functions such as INMA, IFRA Cross Media Awards & Asia Multimedia Publishing Awards.

The company also has an established presence in the multimedia space, with its web version, www.mid-day.com with presently over 25 million page views per month as well as MiD DAY news feeds on cell phones which have over 2 lakh subscribers across the country. These initiatives ensure that the uber-social generation has access to the MiD DAY experience at anytime during the day and at anyplace as well.

MiD DAY is available in Mumbai and Pune

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Email, Social, Desktop Video, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    Latest News, Breaking News, Current News Updates, Online News Paper Portal
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Food & Beverage, Health & Beauty, Healthcare, Retail, Sports, Technology, Travel & Leisure
  • Key Differentiator
    We offer our clients an array of advertising solutions. We are always just a phone call away !! Contact Us: Mumbai Office: Mr Aakash Rajpurohit - Head Digital Sales Mobile : +91 98333 67159 Direct : 022-24197102 Email : aakash@mid-day.com Our banner Ad Specifications:- Position Dimension Format Animation time Weight Leader Board Top Banner 728*90 GIF, JPG, Flash 3 loop 22kb Box Banner Big Rectangle - Right side 300*250 GIF, JPG, Flash 3 loop 22kb Horizontal Box Horizontal Banner -Center 468*60 GIF, JPG, Flash 3 loop 22kb Page Tear File Type: Flash File Size: 35kb Flash Creative dimension: 750x750 There should be TWO close buttons; top right & bottom left We can track the impressions and click thru via Flash creative Note : 1. Back-up GIF/ JPG for all flash banners above - weight can be same as mentioned 2. For best results ad banner should have a clickable button throughout and to take user to the specific URL/ offer page, make the entire ad banner space a clickable Button and put the following script as button action: on (release) { if (clickTAG.substr(0,4) == "http") { getURL(clickTAG, "_blank"); } } We also execute customized innovations on the Mid-Day.com website. For more details on the same please download our mediakit from the link mentioned below. We also execute customized innovations on the Mid-Day.com website. For more details on the same please download our mediakit from the link mentioned below. Mediakit (Click on the ink to download the pdf file of media kit.)
Site Traffic
  • 14271 Global Rank
  • 1179
    India
  • 4.26 M Estimated Visits
Traffic Sources
  • Search
    61.26%
  • Direct
    31.63%
  • Social
    4.23%
  • Referrals
    1.57%
  • Mail
    1.31%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 11,462
64
India Rank 1,456
140
India Page Views 73.6%
5.3%
Top Countries
Top Search Keywords
  • Online News
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 2.62 Avg. Rating
  • App Url: https://itunes.apple.com/app/mid-day/id1155001691
  • App Support: https://www.mid-day.com/
  • Genre: News
  • Bundle ID: com.midday.app
  • App Size: 71.9 M
  • Version: 1.8
  • Release Date: November 2nd, 2016
  • Update Date: October 5th, 2018

Description:

This is the official app of Mid-day, the leading online Mumbai news
tabloid. Download this app to stay connected to Mumbai City news and know
all about the latest happenings in bollywood, celebrity news, & all things
Mumbai.
Key Features:
• Opinions from Top Columnists: Read opinions from our top rated columnists
about relevant topics.
• Mumbai News: Mumbai news, exclusive stories, breaking news, and current
affairs news in the city. Get in-depth coverage of what's happening across
the length and breadth of Mumbai & suburbs of Mumbai.
• Bollywood News and Entertainment News: Get latest entertainment news &
bollywood gossip of top celebrities. Watch them move around the Mumbai city
in our latest bollywood photo galleries and watch exclusive interviews with
your favourite movie stars.
• Movies reviews: Get the Expert reviews & be sure in the weekly movie
reviews, before you step out to watch the latest movies. Watch the bollywood
trailers, 1st photo launches, music launch and after parties.
• Television news: Latest news and gossip about your favourite TV shows.
• Sports: The latest news from cricket and other top sports like Tennis,
football, hockey and more.
• Play Crossword and Read Comics.
So, don’t wait to download the Mid-day news app for the latest Mumbai news,
Mumbai local news, entertainment news, bollywood gossip, bollywood news,
viral videos & trending photo galleries.

Daily Downloads Nov 01 - 30, 2024
AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    22.13%
  • Standard
    71.70%
  • Direct
    6.17%
Ads Seen Recently
7,086
Longest Running Ad
Mid-day
Device
Desktop
Dimensions
other
Mid-day
Device
Mobile
Dimensions
320x50
Mid-day
Device
Mobile
Dimensions
other
Mid-day
Device
Mobile
Dimensions
other
Mid-day
Device
Mobile
Dimensions
250x250
Mid-day
Device
Mobile
Dimensions
300x250
Mid-day
Device
Mobile
Dimensions
other
Mid-day
Device
Mobile
Dimensions
other
Mid-day
Device
Mobile
Dimensions
other
Mid-day
Device
Mobile
Dimensions
other
Mid-day
Device
Mobile
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
pubmatic.com
direct
159745
5d62403b186f2ace
pubmatic.com
direct
159744
5d62403b186f2ace
appnexus.com
reseller
1314
f5ab79cb980f11d1
triplelift.com
direct
8065
6c33edb13117fd86
rubiconproject.com
reseller
17960
0bfd66d529a55807
pubmatic.com
reseller
156700
5d62403b186f2ace
pubmatic.com
reseller
156212
5d62403b186f2ace
pubmatic.com
reseller
137711
5d62403b186f2ace
openx.com
reseller
539924617
6a698e2ec38604c6
openx.com
reseller
538959099
6a698e2ec38604c6
gumgum.com
reseller
11645
ffdef49475d318a9
Mid-day advertising reaches 4.26M visitors across desktop and mobile web, in countries such as India, United States, United Arab Emirates, Canada, United Kingdom. Pricing models they offer are CPM on channels such as Display, Email, Social, Video, Mobile Advertising on Mid-day will allow you to reach consumers in industries or verticals such as Health & Beauty, Education, Healthcare, Technology, Sports, Travel & Leisure, Retail, Entertainment, Food & Beverage.

They are headquartered at Mumbai, India, and have 3 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Mid-day inventory partners include: pubmatic.com, appnexus.com, triplelift.com, rubiconproject.com, openx.com, gumgum.com, lijit.com, sovrn.com, indexexchange.com, advertising.com, yahoo.com, aolcloud.net, adtech.com, google.com, didna.io, loopme.com, spotx.tv, spotxchange.com, badiversitynetwork.com, adomega.in, , , video.unrulymedia.com, rhythmone.com, smartadserver.com, telaria.com, tremorhub.com, freewheel.tv, vdo.ai, smaato.com, xapads.com, video.adhunters.net, my6sense.com, contextweb.com, improvedigital.com, 33across.com, onetag.com, emxdgt.com, districtm.io, sonobi.com, sharethrough.com, media.net, adagio.io, sekindo.com, adtelligent.com, stroeer.com, adform.com, admatic.com.tr, karammedia.co.uk, , pubnx.com, conversantmedia.com, atlas5.co, rtbdemand.com, sonictwist.media, andbeyond.media, rtbhouse.com, synacor.com, aps.amazon.com, mgid.com, admanmedia.com, monetize.com, mobileadtrading.com, somoaudience.com, smartyads.com, nativeads.com, aralego.com, ucfunnel.com, revcontent.com, ad-generation.jp, pubnative.net, xad.com, lkqd.net, beachfront.com, distroscale.com, advangelists.com, aol.com, bizzclick.com, infolinks.com, mediago.io, yieldmo.com, e-planning.net, udmserve.net, gamoshi.io, teads.tv, coxmt.com, playstream.media, adsolut.in, smartclip.net, gammassp.com, truvidplayer.com, truvid.com, adyoulike.com, valuad.io, audienciad.com, onomagic.com, brightcom.com, groundtruth.com, bidtellect.com, lkqd.com, outbrain.com, criteo.com, rtk.io, audience.media, yieldnexus.com, kubient.com, admixer.net, aniview.com, springserve.com, vertamedia.com, connatix.com, selectmedia.asia, rubicon.com, colombiaonline.com, chocolateplatform.com, vdopia.com, c1exchange.com, mobfox.com, aerserv.com, richaudience.com, seedtag.com, tritondigital.com, betweendigital.com, onlygip.tech, astraone.io, vidazoo.com, ssp.smartyads.com, facebook.com, lockerdome.com, consumable.com, adapex.io, pixfuture.com, vindicosuite.com, madopi.com, waardex.com, motionspots.com, memevideoad.com, fyber.com, cedato.com, themediagrid.com, ssp.ynxs.io, adgebra.co.in, bidsxchange.com, vertoz.com, vidoomy.com, wmgroup.us, tribalfusion.com, exponential.com, dashbida.com, dashbid.io, rtb.bidsxchange.com, nobid.io, atemda.com, pulsepoint.com, imonomy.com.

Mid-day works with Advertising technology companies such as PulsePoint, Datonics, Eq Ads, MyBuys, Zenovia, Flashtalking, ADTECH, Bizo, Magnetic, Neustar AdAdvisor, AOL-Time Warner Online Advertising, DemDex, Drawbridge, AudienceScience, Rocket Fuel, Facebook Exchange FBX, Accuen, Videology, Mediaplex, Conversant, RadiumOne, BlueKai, Yahoo Publisher Network, DoubleClick.Net, Exponential, Tribal Fusion, ContextWeb, Turn, AppNexus, X Plus One, Dstillery, The Trade Desk, Chango, Media Innovation Group, Simpli.fi, Digilant, Proclivity, LucidMedia, Connexity, Brandscreen, AdPredictive, Pubmatic, AdMeld, Yield Manager, Rubicon Project, Openads/OpenX, Adify, SpotXchange, Adap.TV, Index Exchange, eXelate, Google Ad Partner Services, Google Adsense, Google Adsense for Search, Perform Group, Zedo, DoubleVerify, Atlas, Spongecell, Aggregate Knowledge, Experian, Evidon, PointRoll, Advertising.com, AdGear, Integral Ad Science, Korrelate, IponWeb BidSwitch, 161Media, comScore adXpose, Adconion, Yahoo Small Business, Brilig, Tapad, Jumptap, Criteo, Upfront Digital Media, Collective Media, MLN Advertising, Commission Junction, Burst Media, AppNexus Segment Pixel, Improve Digital, Open AdStream, LiveRail, Twitter Ads, Google Adsense for Domains, Post Affiliate Pro, AcuityAds, Dedicated Media, eyeReturn, Engage BDR, DoubleClick Bid Manager, Geniee, BlueKai DMP, Ozone Media, MyBuys MyAds, Ohana, Amazon Associates, BrightRoll, GumGum, Fidelity Media, Polymorph, Adskom, Taboola, RhythmOne, Perfect Market, Teads, NetSeer, Adform, SkimLinks, VigLink, Choice Stream, Adition, Crosswise, mainADV, StickyAds TV, AlephD, AdRoll, GAP, Urban Outfitters, Clickagy, Arrivalist, Right Media, Eye View Digital, VINDICO, Adhigh, SpringServe, Adobe Audience Manager Sync, Yahoo Ad Sync, Criteo OneTag, OpenDSP, AdBlade Embed, Adblade, Prezna, Nuviad, AdMatrix, RealVu, StackAdapt, Meetrics, adloox, Adbrain, Beeswax, Yieldlab, Smartclip, GetIntent, Appier, Ad Tech Japan AOL, Hoverr, Synacor Reseller, Fyber Reseller, SmartAdServer Reseller, Amazon Reseller, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, SpotXChange Reseller, PubMatic Reseller, FreeWheel Reseller, Tremor Video Reseller, Google Reseller, RubiconProject Reseller, Comet Cox Media Reseller, AOL Reseller, Colombia Online, Sovrn Direct, ContextWeb Direct, PubMatic Direct, SpringServe Reseller, Google Direct, Lijit Direct, ShareThrough Direct, RubiconProject Direct, Beachfront Reseller, BrightRoll Reseller, Smaato Reseller, DistrictM Direct, GumGum Reseller, Outbrain, Sovrn Reseller, Taboola Reseller, RhythmOne Reseller, ORC International Reseller, 33 Across Reseller, Outbrain Reseller, Brightcom Direct, Criteo Reseller, Converstand Media Direct, Lijit Reseller, FirstImpression Direct, Google Publisher Tag, Adpushup, Google Inteactive Media Ads, Automatad, BannerFlow, Prebid, Exponential Direct, Teads Direct, Brightcom Reseller, PulsePoint Reseller, C1X Reseller, IndexExchange Reseller, Improve Digital Reseller, DistrictM Reseller, Adform Reseller, AppNexus Direct, AOL Direct, Sonobi Reseller, Cedato Reseller, SpotXChange Direct, Improve Digital Direct, Kargo Reseller, DistrictM, Intimate Merger, SiteScout, AdYouLike Reseller, Converstand Media Reseller, Exponential Reseller, 33 Across Direct, Outbrain Direct, Teads Reseller, RhythmOne Direct, GumGum Direct, Criteo Direct, SpringServe Direct, OpenX Direct, Walmart, Amazon Ad System, RUN Ads, TripleLift, Switch Ads, Media.net, Nativo, LifeStreet Media, Vidible, Bidtellect, Admedo, Outbrain Sponsored Content, Connatix Direct, JW Player Tracking, DynAdmic, Yieldmo, Comet Cox Media Direct, FreeWheel Direct, Beachfront Direct, LKQD Direct, Yahoo Direct, ORC International Direct, C1X Direct, StreamRail Direct, Eyeota, Narrative, Adledge, Avocet, CogoCast, Sojern, BidTheatre, LoopMe Reseller, MBR Targeting, Google AdSense Integrator, Tru Optik, Adstir, Spoutable, Omnitag, Taboola Direct, YieldBot Reseller, StreamRail Reseller, Cedato Direct, EMX, AdTheorent, IndexExchange Direct, Tremor Video Direct, Media.net Direct, Adblade Reseller, AndBeyond.Media Direct, Amazon Direct, ucfunnel Reseller, MemeVideo Direct, Optimatic Reseller, Rock You Reseller, WideOrbit Reseller, Imonomy Direct, Truvid Reseller, Vertoz Direct, Streamlyn Media Direct, adtelligent Reseller, Mobile Ad Trading Reseller, Somoaudience Reseller, Gamma SSP Reseller, Primis Direct, Smartclip Reseller, Aniview Reseller, MemeVideo Reseller, Optimatic Direct, Quantcast Direct, SmartyAds Direct, Chocolate Reseller, Videmob Reseller, Zedo Direct, Switch Concepts Direct, The Trade Desk Reseller, Crimtan Reseller, Quantcast Reseller, SSPHighway Reseller, Native Ads Reseller, Bidtellect Reseller, Revcontent Reseller, Somoaudience Direct, Mobile Ad Trading Direct, Vhbx Direct, Revcontent Direct, vidoomy Direct, Smartclip Direct, MGID Direct, LoopMe Direct, Yieldmo Direct, Triple Lift Direct, Xapads Direct, AdYouLike Direct, Motionspots Direct, ucfunnel Direct, ShareThrough Reseller, pixfuture Direct, Lockerdome Direct, Smart Adserver, Connatix, Mobile Ad Trading, Sonobi, BidSwitch, Adelphic, Blis, bRealtime, Advangelists, Lockerdome Reseller, Infolinks Direct, RTB House Reseller, Admixer Reseller, SmartyAds Reseller, Connectad Direct, Between Digital Direct, ad.plus Direct, MaxPoint Interactive, AvantisVideo Direct, ad.plus Reseller, Sonobi Direct, Telaria Direct, SmartAdServer Direct, JustPremium, ZypMedia, Loopme, Aniview Direct, Admixer Direct, Synacor Direct, Undertone Direct, AdMan Reseller, my6sense Direct, Telaria Reseller, Vidazoo Direct, adstir Direct, AdAsia Direct, Sharethrough, Facebook Reseller, RTK Direct, Tappx Reseller, GroundTruth Reseller, Between Digital Reseller, Next Millenium Direct, OneTag Reseller, The MediaGrid Reseller, OnAudience, Yahoo Reseller, Chocolate Direct, Consumable Direct, OneTag Direct, Sekindo Direct, Underdog Media Direct, Gamoshi Reseller, my6sense Reseller, Triple Lift Reseller, Vidazoo Reseller, Adform Direct, AerServ Direct, Mobfox Direct, Rich Audience Direct, Seedtag Direct, Smaato Direct, Triton Digital Direct, DistroScale, WMG International, DistroScale Direct, Gamma SSP Direct, Truvid Direct, MGID Reseller, Amazon Transparent Ad Marketplace, Google Adsense Asynchronous, Retargetly, AndBeyond.Media, MGID, VDO.AI, adtelligent Direct, E-Planning Direct, RTB House Direct, Rich Audience Reseller, Stroeer Reseller, Roku, Stroeer Direct, comScore Activation, fluct Direct, E-Planning Reseller, Media.net Reseller, AdMan Direct, Nativo Direct, fluct Reseller, Undertone Reseller, Yieldmo Reseller, MarketGID, FLoC, The MediaGrid Direct, AerServ Reseller, Mobfox Reseller, Yieldlab Reseller, Unblockia, AdTrue Direct, PilotX Direct, Tappx Direct, Dailymotion Direct, Mars Media Group Direct, SunMedia Direct, Viralize Direct, 152 Media Reseller, Genesis Media Reseller, Connectad Reseller, DynAdmic Reseller, Quantum Native Solutions Reseller, Nativo Reseller, vidoomy Reseller, TargetSpot Direct, Smartstream Reseller, TargetSpot Reseller, Triton Digital Reseller, Brave Reseller, InsurAds, Consent Management Platform API v 2.0, MGID Publisher, MGID Advertiser.