The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars: to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development. Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate-Palmolive, Dunkin’ Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L’Oreal, MasterCard, McDonalds, Microsoft, Mondelēz International, Inc., Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For information about the MMA please visit www.mmaglobal.com.
- Company Name:MMA Global
(View Trends)
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Headquarters: (View Map)New York, NY, United States
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10 - 50 employees
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Desktop Display, Social, Email, Mobile Display
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CPM, Flat Rate
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Web Publisher
- Headline:Publisher: World’s leading global non-profit trade association
- Key DifferentiatorThe Mobile Marketing Association (MMA) is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. MMA Member companies hail from every faction of the mobile media ecosystem. Our consortium includes brand marketers, agencies, enabling technologies, media companies and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.The MMA global and regional event series provides a unique opportunity for partners to target a highly focused audience – intent on building their capabilities around mobile marketing – and having the right partners in place is critical to their ongoing success.Making the right connections is critical in our mission to drive profitable growth for the entire industry and accelerate brand marketers success with mobile. Partnerships with the MMA event series are cost effective and ensures your goals of increased awareness and visibility in the mobile marketing industry are met.Partner with us today! Email marketing@mmaglobal.com to get started, or request a copy of the 2015 Partnership Prospectus. Please be sure to provide a current email address, as you will be emailed a PDF of the full list of packages and pricing.
- Owned / Operated Propertiesmobilemarketingindustrydirectory.com
- 413387 Global Rank
- 26445 United States
- 84.6 K Estimated Visits
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Search50.15%
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Direct43.90%
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Referrals3.47%
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Social2.18%
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Mail0.27%
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Display0.03%
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40.43%
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14.17%
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8.52%
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8.25%
- United States 46.4%
- India 14.6%
- Argentina 8.6%
- Turkey 7.6%
- Viet Nam 4.6%
- Boise
- 10 Downloads
- 10 SDKs
- 5.0 Avg. Rating
- 0 Total reviews
- App Url: https://play.google.com/store/apps/details?id=com.helloworld.mma
- App Support: http://www.mmaglobal.com
- Genre: business
- Bundle ID: com.helloworld.mma
- App Size: 5.63 M
- Version: 11
- Release Date: July 12th, 2014
- Update Date: September 29th, 2014
Description:
The MMA Events app has been developed and created to allow the Mobile Marketing Association to engage the marketing, advertising and media industry as it navigates the adoption of mobile marketing into the marketing mix. Throughout the year, the app will be used across all our events to engage users both onsite and after the event, running to thousands of potential users each year. The app objectives include the delivery of location and date specific information, improvement of live event experience and provision of rich best practice content accessible within app and also directing to online sources for the specific content that our audiences require. Given the MMA's role in the mobile ecosystem, the app is also being developed to provide and exemplify a best in class example of how apps should designed, developed, continuously improved and marketed. To this end we have the input of many of our members who are able to help us deliver an exceptional experience to this end.
They are headquartered at New York, NY, United States, and have 2 advertising & marketing contacts listed on Kochava.
MMA Global works with Advertising technology companies such as Google Ad Partner Services, Google Adsense, Facebook Custom Audiences, LinkedIn Ads, DoubleClick.Net, AppNexus, AppNexus Segment Pixel, Bizo, Google Remarketing, DoubleClick Bid Manager, AdRoll, Drawbridge, ExactTarget, Amobee, Inmobi.