Dikgang Publishing Company (DPC), the proprietors of Mmegi and the Monitor was established in 1992. The new company took Mmegi over from Mmegi Publishing Trust, but the trust remains a major shareholder in the newspaper. Mmegi wa Dikgang/The Reporter first appeared in its present in 1984.
From its humble beginnings, Mmegi has grown exponentially over the years. From a staff complement of just under 10 people in 1984, it now boasts a staff of over 200 people. In 2003, Mmegi became a daily, the only private newspaper to do so in Botswana, except for a brief period in 1987 when the Botswana Gazette did so.
The newspaper is now firmly established as a daily, providing an alternative to the government-owned Daily News. Going daily has entrenched Mmegi's dominance on the local media landscape, and it continues to be the preferred newspaper for both readers and advertisers.
At the turn of the century, the Dikgang Publishing Company introduced a new product, the Monitor, which became an instant hit with readers and advertisers. The Monitor targeted women and the youth without alienating the traditional readership base of the older newspaper, which has become the flagship of the DPC stable.
The Monitor comes out every Monday. It carries fresh news of events that take place over the weekend, not least sports, which is very popular with readers all round.
- Company Name:Mmegi Online
- Parent Company Name:Dikgang Publishing Company
(View Trends)
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Headquarters: (View Map)Gaborone, Botswana
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Office Locations:Botswana
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200 - 500 employees
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Desktop Display, Mobile Display, Social, Email
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CPM
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Web Publisher
- Headline:Mmegi Online - Botswana's leading DAILY and WEEKLY newspapers for News, Business, Economics, Sport, Lifestyle, and Entertainment. The word 'MMEGI' is Setswana for 'The Reporter'.
- Self / Managed Service:Managed Service
- IndustriesClothing & Fashion, Consumer Packaged Goods, Education, Entertainment, Financial Services, Food & Beverage, Health & Beauty, Healthcare, Non-Profit, Sports, Technology, Telecommunications, eCommerce
- 260304 Global Rank
- 58
- 136 K Estimated Visits
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Social45.71%
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Search34.37%
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Direct19.51%
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Referrals0.40%
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Display0.00%
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Mail0.00%
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10.11%
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4.07%
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2.98%
- Botswana 84.7%
- South Africa 3.3%
- Australia 1.1%
- Turkey 1.0%
- United States 0.5%
- Botswana
They are headquartered at Gaborone, Botswana, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, Mmegi Online inventory partners include: google.com.
Mmegi Online works with Advertising technology companies such as Google Publisher Tag, Google Adsense, DoubleClick.Net, Google Adsense for Search, AppNexus, Neustar AdAdvisor, Openads/OpenX, Yahoo Small Business, Aggregate Knowledge, Resonate Insights, Atlas, Flashtalking, Evidon, Integral Ad Science, Drawbridge, DoubleClick Bid Manager, The Trade Desk, Mediaplex, Adconion, Turn, Dstillery, RadiumOne, AcuityAds, Google Adsense Asynchronous, Rocket Fuel, BlueKai DMP, BlueKai, DoubleVerify, VINDICO, Tapad, DemDex, eXelate, Eyeota, Specific Media, Conversant, Media Innovation Group, Walmart, SpotXchange, Index Exchange, Advertising.com, Adap.TV, IponWeb BidSwitch, Arrivalist, Teads, BridgeTrack, Right Media, Videology, StickyAds TV, Magnetic, LowerMyBills, X Plus One, Adobe Audience Manager Sync, PopAds, RevenueHits, Vidible, Appier, Beachfront, Falk Realtime, SpringServe, AdBlade Embed, Adblade, BannerFlow, Rubicon Project, Ads.txt, Google Direct, Innovid, Pubmatic, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Adify, FLoC, Google AdSense Integrator, 33 Across Direct, adtelligent Direct, E-Planning Direct, FreeWheel Direct, IndexExchange Direct, Lijit Direct, OneTag Direct, AppNexus Reseller, FreeWheel Reseller, LoopMe Reseller, OpenX Reseller, Aniview Direct, Converstand Media Direct, PubMatic Direct, Rich Audience Direct, RubiconProject Direct, SmartAdServer Direct, 33 Across Reseller, AdMan Reseller, AdYouLike Reseller, ContextWeb Reseller, Criteo Reseller, ORC International Reseller, Google Reseller, Improve Digital Reseller, IndexExchange Reseller, Media.net Reseller, PubMatic Reseller, RhythmOne Reseller, RubiconProject Reseller, ShareThrough Reseller, SmartAdServer Reseller, Sovrn Reseller, Synacor Reseller, The MediaGrid Reseller, Triple Lift Reseller, vidoomy Reseller, Yahoo Reseller, Yieldmo Reseller.
