Demand Side Platform

Display Advertising Reach millions of customers on top websites, wherever they aggregate online with Mogo’s banner and display advertising solutions. Delivering your message to the right audience, at the right time, in the right place is critical to successful digital marketing. The Mogo Interactive Network™ platform utilizes Real-Time-Bidding (RTB) across 15 major public and private ad exchanges, (Integrated Partners) including the Facebook Exchange(FBx), accessing over 300 million ad impression (QPS) queries per second. In less than a blink of an eye, Mogo Interactive’s RTB engine can profile and bid on single ad impressions that fit our clients’ campaign goals. We dynamically bid on each ad impression based on the value of the website, the visitor and their data profile. This results in more targeted and efficient ad campaigns.display Display Advertising Our Mogo Interactive Network platform, coupled with our Data Management Platform (DMP), enables us to create highly defined look-a-like profiles for targeting. Wherever your customers are online, we identify their profile data and deliver your message in an efficient and cost-effective manner. Our targeting capabilities include: Reach potential customers on top websites they frequent most Behavioral targeting & Intent data Demographic data (age, gender, HHI, education, etc) Geographic (country, city, zip and IP) Contextual & site content ReTargetingPLUS™ Deliver your message through display, in banner video and text Integrate with major ticketing and CRM platforms to document actions and revenue Conversion & revenue tracking for ROI This information enables precise targeting of highly qualified prospective customers who may have interest in engaging or transacting with your company. Additionally, Mogo leverages statistical campaign performance across clients to create Mogo custom audience profiles for all future campaigns. Demand Generation and Demand Capture Demand Generation via display advertising is more effective than ever thanks to increased control over where and when your ads are seen by customers. Our campaigns capture demand by integrating with Mogo’s ReTargetingPLUS™ to increase conversions, purchases and revenue. ReTargetingPLUS™ features include: Integrated Email retargeting with email platforms (Integrated Partners) like Constant Contact, MailChimp and Vertical Response to segment and target email subscribers Abandoned Shopping Cart and Post Purchase Upsell targeting CRM Targeting to leverage offline CRM data Track conversions and revenue to track ROI Contact us and let Mogo show you just how effective and affordable banner and display advertising can be.

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