About
Everything under Australia's media, marketing and entertainment umbrella, updated daily, through the day. News, opinion, breaking campaigns, staff moves and pitch wins - all brought straight to you as it happens.
Subscribe to our daily newsletter, visit the site or connect with us here.
- Company Name:MUmBRELLA
(View Trends)
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Headquarters: (View Map)Sydney, New South Wales, Australia
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10 - 50 employees
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https://www.linkedin.com/company/2830613
https://www.linkedin.com/company/mumbrella
https://www.linkedin.com/in/victoriaseymour
https://www.linkedin.com/in/victoriaseymour',
https://www.linkedin.com/in/denise-jinks-410b9437
https://www.linkedin.com/in/denise-jinks-410b9437',
https://www.linkedin.com/in/emilybetts8/',
https://www.linkedin.com/in/emilybetts8
Capabilities
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Desktop Display, Email, Social, Mobile Display
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CPM
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Web Publisher
- Headline:Publisher: Everything under Australia's media, marketing & entertainment umbrella
- Key DifferentiatorMumbrella, which launched in December 2008, is a discussion of everything under Australia’s media and marketing umbrella.It is organised into editorial strands: News, our Dr Mumbo diary, and Opinion.We also offer free listings including Jobs, Events, Freelancers and a business Directory.
- Owned / Operated Propertiesmumbrella.asia
Site Traffic
- 462312 Global Rank
- 7442 Singapore
- 151 K Estimated Visits
Traffic Sources
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Search57.99%
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Direct33.87%
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Social5.31%
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Referrals2.65%
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Mail0.17%
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Display0.00%
Geography Breakdown
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42.16%
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37.36%
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37.36%
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11.08%
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8.80%
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8.13%
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8.13%
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6.75%
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6.75%
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6.38%
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6.38%
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4.55%
Powered by
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Alexa Traffic Data
Global Rank
31,176
1,208
Links In Count
569
18
Australia Rank
619
84
Australia Page Views
72.6%
2.9%
Top Countries
- Australia 72.6%
- India 11.0%
- United States 9.3%
- Singapore 1.8%
- Pakistan 0.8%
Top Sites Linking In
Top Search Keywords
- Hospitality
- Restaurant Chains
- Soup and Salad
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
- 1 K Downloads
- 10 SDKs
- 0 Total reviews
- App Url: https://play.google.com/store/apps/details?id=com.mumbrella.confd8kgm1
- App Support: http://www.mumbrella.com.au
- Genre: business
- Bundle ID: com.mumbrella.confd8kgm1
- App Size: 11.7 M
- Release Date: October 31st, 2019
- Update Date: October 31st, 2019
Description:
Mumbrella has served the media and marketing industry since 2008 - delivering renowned industry events and news.
This app provides our delegates with the latest information about Mumbrella conferences to plan ahead and enhance your onsite experience - including session descriptions, personalised program timetables, speaker bios, sponsor information and location details.
Mumbrella runs an extensive portfolio of events in Australia and Asia, including Mumbrella360, Mumbrella Awards, CommsCon, Publish, BEFEST, Mumbrella Asia Awards, MSIX, as well as the hugely popular Marketing Summit series.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Facebook
The Facebook SDK for Android is the easiest way to integrate your Android app with Facebook's platform. The SDK provides support for Login with Facebook authentication, reading and writing to Facebook APIs and support for UI elements such as pickers and dialogs.
Facebook Login
The Facebook SDK for Android enables people to sign into your app with Facebook Login. When people log into your app with Facebook they can grant permissions to your app so you can retrieve information or perform actions on Facebook on their behalf.
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends.
Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Maps
Allow your users explore the world with rich maps provided by Google. Identify locations with custom markers, augment the map data with image overlays, embed one or more maps as fragments, and much more.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services.
Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Square
Square helps millions of sellers run their business-from secure credit card processing to point of sale solutions. Get paid faster with Square.
Square OkHttp3
HTTP is the way modern applications network. It’s how we exchange data & media. Doing HTTP efficiently makes your stuff load faster and saves bandwidth.
OkHttp is an HTTP client that’s efficient by default:
HTTP/2 support allows all requests to the same host to share a socket.
Connection pooling reduces request latency (if HTTP/2 isn’t available).
Transparent GZIP shrinks download sizes.
Response caching avoids the network completely for repeat requests.
OkHttp perseveres when the network is troublesome: it will silently recover from common connection problems. If your service has multiple IP addresses OkHttp will attempt alternate addresses if the first connect fails. This is necessary for IPv4+IPv6 and for services hosted in redundant data centers. OkHttp supports modern TLS features (TLS 1.3, ALPN, certificate pinning). It can be configured to fall back for broad connectivity.
Using OkHttp is easy. Its request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.
Ad Intelligence
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Standard95.17%
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Direct4.83%
Ads Seen Recently
269
Latest Advertisers
Advertiser Ranking
Longest Running Ad
MUmBRELLA
Device
Desktop
Dimensions
other
Dates Active
Aug 04, 2018 to Aug 02, 2020
MUmBRELLA
Device
Desktop
Dimensions
takeover
Dates Active
Mar 09, 2021 to Apr 08, 2021
MUmBRELLA
Device
Desktop
Dimensions
other
Dates Active
Mar 09, 2021 to Apr 08, 2021
MUmBRELLA
Device
Desktop
Dimensions
takeover
Dates Active
Apr 12, 2021 to May 30, 2021
MUmBRELLA
Device
Desktop
Dimensions
other
Dates Active
Apr 12, 2021 to May 30, 2021
MUmBRELLA
Device
Desktop
Dimensions
takeover
Dates Active
Jan 20, 2021 to Feb 01, 2021
Ad Exchange
Type
Publisher ID
Certification ID
dianomi.com
direct
1593
61e7d0a6019f7cfc
google.com
direct
pub-5932394420491542
f08c47fec0942fa0
pubmatic.com
reseller
157814
5d62403b186f2ace
pubmatic.com
reseller
155965
5d62403b186f2ace
rubiconproject.com
reseller
20224
0bfd66d529a55807
rubiconproject.com
reseller
14474
0bfd66d529a55807
MUmBRELLA advertising reaches 380k visitors across desktop and mobile web, in countries such as Australia, United States, United Kingdom, New Zealand. Pricing models they offer are CPM on channels such as Display, Email, Social, Mobile Advertising on MUmBRELLA will allow you to reach consumers in industries or verticals such as .
They are headquartered at Sydney, New South Wales, Australia, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, MUmBRELLA inventory partners include: dianomi.com, google.com, pubmatic.com, rubiconproject.com.
MUmBRELLA works with Advertising technology companies such as DoubleClick.Net, Google Ad Partner Services, Google Adsense, Google Publisher Tag, Flite, Neustar AdAdvisor, X Plus One, AudienceScience, Aggregate Knowledge, Rocket Fuel, DemDex, Facebook Custom Audiences, Exponential, AdRoll, Atlas, Media Innovation Group, Google Remarketing, LinkedIn Ads, Twitter Ads, AppNexus, AppNexus Segment Pixel, Bizo, DoubleClick Bid Manager, TripleLift, Openads/OpenX, Yahoo Small Business, Pubmatic, Rubicon Project, Index Exchange, Taboola, Advertising.com, IponWeb BidSwitch, Google AdSense Integrator, Google Direct, PubMatic Reseller, RubiconProject Reseller, Ads.txt, JW Player Tracking, Google Adsense Asynchronous, comScore Activation, FLoC.
They are headquartered at Sydney, New South Wales, Australia, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, MUmBRELLA inventory partners include: dianomi.com, google.com, pubmatic.com, rubiconproject.com.
MUmBRELLA works with Advertising technology companies such as DoubleClick.Net, Google Ad Partner Services, Google Adsense, Google Publisher Tag, Flite, Neustar AdAdvisor, X Plus One, AudienceScience, Aggregate Knowledge, Rocket Fuel, DemDex, Facebook Custom Audiences, Exponential, AdRoll, Atlas, Media Innovation Group, Google Remarketing, LinkedIn Ads, Twitter Ads, AppNexus, AppNexus Segment Pixel, Bizo, DoubleClick Bid Manager, TripleLift, Openads/OpenX, Yahoo Small Business, Pubmatic, Rubicon Project, Index Exchange, Taboola, Advertising.com, IponWeb BidSwitch, Google AdSense Integrator, Google Direct, PubMatic Reseller, RubiconProject Reseller, Ads.txt, JW Player Tracking, Google Adsense Asynchronous, comScore Activation, FLoC.
