Kochava Media Index - My Plain View Advertising Mediakits, Reviews, Pricing, Traffic, Rate Card Cost

Company Name:
My Plain View

(View Trends)

http://www.myplainview.com/site/contact/

Desktop Display, Email, Social, Mobile Display
CPM
Web Publisher
Headline:
Publisher: MyPlainview.com: Local news you can't get anywhere else!
Self / Managed Service:
Managed Service

Industries
Consumer Packaged Goods, Education, Entertainment, Government & Politics, Sports
Key Differentiator
A century of publishing began 100 years ago in Plainview, when D.B. Hill and John Davidson cranked up their small flatbed press to turn out the very first edition of the weekly Hale County Hesperian. Although the exact date has been lost in history, that first edition came off the press in October 1889, three scant years after neighbors Z.T. Maxwell and C.L. Lowe decided to form a town centered around their hoes in a grove of hackberries along the Running Water Draw and just a year after residents of the infant community named Plainview organized Hale County and voted their town the county seat. Through the years, both the town and the newspaper have proposed with the publication chronicling the day-to-day goings-on of the community and its citizens through both the good times and bad. SOON AFTER the Hale County Hesperian began publishing one of its founders, D.B. Hill, sold his interest to partner Davidson who, in turn, quickly sold the paper to R.F. Cates. He, in turn, traded the paper to J.M. Shafer in June 1891 for a wagon and team. Shafer dropped the Hesperian title in favor of The Hale County Herald — a name in one form or another that has appeared on the newspaper’s banner for the past 97 years. Shafer published The Herald until 1911, with his son, Tom Shafer, serving as editor from 1904-11. The elder Shafer then sold the newspaper to Buford O. Brown, his brother Ben Brown (a dentist) and J.E. Willis (a druggist). In 1913, about a year after E.B. Miller first acquired a part interest in the newspaper from its owners, he and H.S. Hilburn teamed up to operate The Herald under the name of the Herald Publishing Co. Miller and Hilburn continued to operate the paper as a semi-weekly, which it became in 1912. That year, 1913, was a banner one for local newspapers with a weekly, semi-weekly and two dailies in operation. The weekly Plainview News began publishing in 1890. It and The Herald later combined, serving as the roots for The Plainview Daily Herald’s family tree. RESPONDING TO the growing competition in the local newspaper field, The Herald Publishing Co. established its own daily newspaper in January 1913 while continuing to print its semi-weekly edition. The initial Plainview Daily Herald, which served a community of between 4,000 and 5,000 with both Associated Press and United Press services, continued publishing for about six months before it and the semi-weekly edition were combined into a paper printed three times a week. The publication went back to a twice-weekly edition during 1914. Fifteen years later, in 1929, The Plainview Daily Herald was reborn when The Herald was combined with the Plainview News. Forerunner of The News was The Texan Press, founded in 1890 by J.W. Winford Hunt and published at Estacado (in northeastern Lubbock County along the Crosby Line) to serve both Lubbock and Hale Counties. Another Estacado newspaper, the Lubbock Leader, was established in 1891 by Leslie Maupin. The two papers consolidated the following year, establishing The Texas Press-Leader. It, in turn became The Plainview News in 1905, and was published by C.M. Shuffler and his son, Ralph, from 1906-07, when it was sold J.C. Edwards and W.A. Parker. JESSE M. ADAMS purchased the paper in 1911, later converting it to a semi-weekly. Adams temporarily turned the paper over to his son-in-law, E.Q. Perry, when Adams began a planned around-the-world trip on Jan. 1, 1925. However, Adams became ill in India, suffered a relapse in the Holy Land and died in Toulon, France on May 10, 1925. Perry continued to edit The News until it consolidated with The Herald in 1929. One of the three partners, E.B. Miller, died in 1955, and Hilburn, Perry and Jim Oswald, who after Miller’s death purchased his stock, continued to operate the daily until it was sold to Allison Communications Inc., in 1965. The newspaper was purchased from the Allison Family by The Hearst Corporation in January 1979. The Daily Herald and its predecessor, the old Hale County Herald, published at the northwest corner of Eight and Broadway for 69 of its first 97 years, moving there in 1906. The original building burned in 1909 and Shafer had a new building constructed on the site. In the early ‘20s the building was modified and enlarged. In the ‘50s the front offices were remodeled. The newspaper moved across the street, to 820 Broadway (previously White’s Furniture and a Piggly Wiggly Supermarket which had been destroyed by fire years earlier) in 1975 with the first edition coming off its new offset press on Oct. 14, 1975. UPON PURCHASE of The Herald by Allison Communications, Inc., James N. Allison Sr. of Midland became publisher. Allison who also published the Midland Reporter-Telegram, died in 1975. He was replaced by his son, Jim Allison Jr., as president and publisher of both newspapers. The younger Allison died in 1978. The next year both newspapers were acquired by The Hearst Corporation. Jim Oswald, was named Herald business manager in 1965 and general manager in 1974. Upon his retirement in 1979, James Thomas was named general manager and was promoted to publisher in 1981. Danny Andrews, current managing editor, assumed the post in 1978 when Editor Jim Servatius was named associate editor of the Midland newspaper, later becoming editor. A new branch was added to The Herald family less than a year ago, when South Plains Plus was born. With its inaugural edition on Sept. 14, 1988, the weekly publication more than tripled The Herald’s readership. South Plains, which contains selected features and articles from The Herald, is distributed to non-subscribers with The Herald’s six-county circulation are: Briscoe, Castro, Floyd, Hale, Lamb and Swisher.
Owned / Operated Properties
plainviewdailyherald.com

490200 Global Rank
110396
United States
110 K Estimated Visits

Traffic Sources

Search

66.34%
Direct

28.80%
Social

3.38%
Referrals

1.48%
Display

0.00%
Mail

0.00%

Geography Breakdown

United States

73.49%
Peru

4.10%
United Kingdom

3.35%
Spain

2.62%
Mexico

2.46%

Powered by

Global Rank 321,009

4,959

Links In Count 292

22

United States Rank 98,123

21,893

United States Page Views 48.8%

36.7%

Traffic Rank
Pageviews

Top Countries

United States 48.8%

Top Sites Linking In

Top Search Keywords

Plainview

Native

0%
Standard

0%
Direct

0%

Ads Seen Recently

0

Latest Advertisers

Advertiser Ranking

Longest Running Ad

33across.com

reseller

0013300001kqj2haas

bbea06d9c4d2853c

openx.com

reseller

540274407

6a698e2ec38604c6

rubiconproject.com

reseller

18694

0bfd66d529a55807

pubmatic.com

reseller

158723

5d62403b186f2ace

pubmatic.com

reseller

156557

spotx.tv

reseller

212457

spotxchange.com

reseller

212457

indexexchange.com

reseller

186046

sharethrough.com

direct

5e17ed87

d53b998a7bd4ecd2

indexexchange.com

reseller

190845

indexexchange.com

reseller

190776

Show All

My Plain View advertising reaches 110k visitors across desktop and mobile web, in countries such as United States, Peru, United Kingdom, Spain, Mexico. Pricing models they offer are CPM on channels such as Display, Email, Social, Mobile Advertising on My Plain View will allow you to reach consumers in industries or verticals such as Education, Consumer Packaged Goods, Government & Politics, Entertainment, Sports.

They have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, My Plain View inventory partners include: 33across.com, openx.com, rubiconproject.com, pubmatic.com, spotx.tv, spotxchange.com, indexexchange.com, sharethrough.com, google.com, rhombusads.com, advangelists.com, adtech.com, spotim.market, video.unrulymedia.com, rhythmone.com, improvedigital.com, advertising.com, appnexus.com, themediagrid.com, trustx.org, media.net, lkqd.net, contextweb.com, kargo.com, lijit.com, sovrn.com, districtm.io, emxdgt.com, triplelift.com, teads.tv, yieldmo.com, yahoo.com, aol.com, aps.amazon.com, amazon-adsystem.com, subdomain=games.thetelegraph.com, subdomain=games.seattlepi.com, subdomain=games.sfgate.com, subdomain=games.expressnews.com, subdomain=games.mysanantonio.com, subdomain=games.myjournalcourier.com, subdomain=games.houstonchronicle.com, subdomain=games.chron.com, subdomain=games.timesunion.com, subdomain=v5.comicskingdom.net, roimediaconsultants.com, onetag.com, ucfunnel.com, beachfront.com, synacor.com, coxmt.com, adyoulike.com, sonobi.com, aax.media, getadmiral.com, nobid.io, freewheel.tv, telaria.com, tremorhub.com, connatix.com, aolcloud.net, consumable.com, lkqd.com, outbrain.com, revcontent.com, criteo.com, bidtellect.com, gumgum.com, spot.im, smartadserver.com, aniview.com, playbuzz.com, lockerdome.com, adtelligent.com, my6sense.com, admanmedia.com, taboola.com, sekindo.com, behave.com, conversantmedia.com, supply.colossusssp.com, adform.com, didna.io, vidazoo.com, fyber.com, liveintent.com, contact=npnetads@hearst.com, nativo.com.

My Plain View works with Advertising technology companies such as Upfront Digital Media, Yahoo Publisher Network, Collective Media, DoubleClick.Net, AppNexus, PointRoll, Evidon, Yield Manager, RadiumOne, Chango, Brandscreen, Google Adsense, Rocket Fuel, Simpli.fi, Atlas, DoubleVerify, MLN Advertising, Neustar AdAdvisor, Resonate Insights, Dstillery, Mediaplex, Korrelate, X Plus One, Yahoo Small Business, Proclivity, IponWeb BidSwitch, AudienceScience, eXelate, Rubicon Project, BlueKai, DemDex, Openads/OpenX, Media Innovation Group, Integral Ad Science, The Trade Desk, Adconion, Flashtalking, Criteo, Technorati Media, Adap.TV, ContextWeb, Pubmatic, AdGear, Index Exchange, Advertising.com, Digilant, Accuen, AOL-Time Warner Online Advertising, Eq Ads, Bizo, Experian, AcuityAds, Facebook Exchange FBX, Drawbridge, eyeReturn, Conversant, Commission Junction, DoubleClick Bid Manager, Tapad, BrightRoll, MyBuys MyAds, Eyeota, Magnetic, Twitter Ads, Adobe Audience Manager Sync, SpotXchange, Prebid, PaperG, Header Tag by Index Exchange, Nativo, Google Direct, AppNexus Reseller, Ads.txt, RubiconProject Direct, OpenX Direct, YieldBot Direct, DistrictM Direct, AppNexus Direct, OwnLocal, Amazon Direct, Bidfluence Reseller, OpenX Reseller, ContextWeb Reseller, SpotXChange Reseller, PubMatic Reseller, FreeWheel Reseller, Sovrn Reseller, Tremor Video Reseller, Sonobi Reseller, Google Reseller, FreeWheel Direct, AOL Reseller, RhythmOne Direct, ShareThrough Reseller, Smaato Reseller, RubiconProject Reseller, ORC International Reseller, Sovrn Direct, Lijit Direct, Connexity, RTK, Google Publisher Tag, PubMatic Direct, Kargo Direct, Lijit Reseller, GumGum Reseller, LKQD Reseller, Fyber Reseller, Improve Digital Reseller, Exponential Reseller, AOL Direct, Taboola Direct, Taboola Reseller, Beeswax, IndexExchange Direct, IndexExchange Reseller, Yieldmo Direct, Exponential Direct, Synacor Reseller, RhythmOne Reseller, Brightcom Direct, 33 Across Reseller, Tremor Video Direct, SpringServe Reseller, Triple Lift Direct, 33 Across Direct, Taboola, Walmart, Infolinks, Yahoo Ad Sync, AppNexus Segment Pixel, Amazon Reseller, Criteo Reseller, Kargo Reseller, Bidfluence Direct, Comet Cox Media Reseller, DistrictM Reseller, Teads Direct, SmartAdServer Reseller, LKQD Direct, Beachfront Reseller, BrightRoll Reseller, Cedato Reseller, Synacor Direct, Bidtellect, Amazon Ad System, Amazon Associates, ContextWeb Direct, GumGum Direct, GetIntent, Adhigh, Taboola Sponsored Links, LiveIntent Direct, Turn, SiteScout, Perfect Market, Google Inteactive Media Ads, JW Player Tracking, Adform Reseller, LoopMe Reseller, SpringServe Direct, SpringServe, SpotXChange Direct, BlueKai DMP, Google AdSense Integrator, Burst Media, Tribal Fusion, TripleLift, Eye View Digital, DynAdmic, Yieldmo, Fyber Direct, AdYouLike Direct, MicroAd, AdMatrix, Videology, Sociomantic, BannerFlow, RUN Ads, GumGum, Genesis Media Direct, Media.net Direct, Undertone Direct, RTK Direct, Somoaudience Direct, Mobile Ad Trading Direct, Vhbx Direct, Lockerdome Direct, Avocet, ShareThrough Direct, ORC International Direct, BlockAdBlock, Forensiq, Q1Connect Direct, Telaria Reseller, Nativo Direct, adtelligent Reseller, Consumable Direct, Telaria Direct, SpotX, BidSwitch, Powerlinks, IAB Tech Lab, Freebit Admind, Cinarra, PLAYGROUND XYZ, Vhbx Reseller, AdMan Reseller, So-net Media, Cedato Direct, Yahoo Reseller, SkimLinks, Vidible, Aniview Reseller, Yieldmo Reseller, Facebook Custom Audiences, Connatix Direct, Criteo Direct, Outbrain Direct, Revcontent Direct, Sonobi Direct, The MediaGrid Direct, TrustX Direct, Yahoo Direct, Bidtellect Reseller, my6sense Reseller, Revcontent Reseller, Vidazoo Direct, ucfunnel Reseller, Amazon Transparent Ad Marketplace, Permutive, Consumable, Sekindo Direct, Primis Direct, AdYouLike Reseller, Converstand Media Reseller, bRealtime, LiveIntent, Undertone Reseller, Thunder, fluct Direct, Admixer Reseller, OneTag Reseller, Open AdStream, PHP Ads, SmartAdServer Direct, Concert, Media.net Reseller, App-Ads.txt, OneTag Direct, Triple Lift Reseller, Mobfox Reseller, Consumable Reseller.