About

MyFitnessPal helps more than 50 million people stay healthier and happier. With a database of more than 3.3 million foods and hundreds of exercises, top fitness technology partners, community support, insights, and seamless access to your personal health information across all major platforms, MyFitnessPal is the leading free resource for achieving and maintaining health goals.

Partnering with top brands—including Netpulse, Johnson Health Tech, Fitbit, BodyMedia, Runtastic and Endomondo—and featuring a database over 3 million foods, MyFitnessPal provides real-time nutrition and fitness tracking, insights and community support. MyFitnessPal’s free and easy to use technology works seamlessly across Android, iOS, Blackberry, Kindle and Windows apps, in addition to the web.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Mobile Display, Social, Email
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Free Calorie Counter, Diet & Exercise Journal
  • Self / Managed Service:
    Managed Service
  • Industries
    Food & Beverage, Health & Beauty, Healthcare
  • Key Differentiator
    Losing weight isn't easy - we know. But with a membership to MyFitnessPal.com, you'll get the tools you need to successfully take weight off - and keep it off. And best of all, you can signup for free, no strings attached. So put away your credit card - you'll never have to pay a cent. Study after study has confirmed the benefits of keeping track of the food you eat and the activity you do. It's simple - the more consistently you track your food intake, the more likely you are to lose weight. That's why every successful weight management program suggests that you keep a food diary and/or an activity log. But recording everything you eat without the right tools can be tedious at best, or simply impossible at worst. At MyFitnessPal.com, we focus on making sure you can log your meals as quickly and easily as possible. Because the easier we make it for you, the more likely you are to stay on track, and the more likely you are to succeed in your weight loss goals.
  • Owned / Operated Properties
    mfpaws.com
Site Traffic
  • 30925808 Global Rank
  • 411446
    United States
  • 27 Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Search
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 1,350
27
United States Rank 408
47
United States Page Views 65.2%
2.7%
Top Countries
Top Search Keywords
  • Event Planning and Production
  • Planning and Management
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 50 K Downloads
  • 0 SDKs
  • 3.52 Avg. Rating
  • 47 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.myfitnesspal.android.logger
  • App Support: http://www.myfitnesspal.com
  • Genre: tools
  • Bundle ID: com.myfitnesspal.android.logger
  • App Size: 53.1 K
  • Version: 1
  • Release Date: November 17th, 2011
  • Update Date: November 17th, 2011

Description:

The MFP Logs application will allow users to retrieve their logs and allow them to submit them for troubleshooting purposes.

Ad Intelligence
  • Native
    0.00%
  • Standard
    87.93%
  • Direct
    12.07%
Ads Seen Recently
22,796
Longest Running Ad
MyFitnessPal
Device
Desktop
Dimensions
other
MyFitnessPal
Device
Mobile
Dimensions
300x250
MyFitnessPal
Device
Mobile
Dimensions
300x250
MyFitnessPal
Device
Mobile
Dimensions
160x600
MyFitnessPal
Device
Mobile
Dimensions
other
MyFitnessPal
Device
Mobile
Dimensions
160x600
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
appnexus.com
reseller
4052
appnexus.com
reseller
310
google.com
reseller
pub-9242135695870166
synacor.com
direct
81773
yahoo.com
reseller
55771
e1a5b5b6e3255540
velismedia.com
reseller
725
inmobi.com
reseller
d44cae9d1c4c4200bdf9db69a82628bd
83e75a7ae333ca9d
advertising.com
reseller
28246
onetag.com
reseller
59aa7be4921bac8
admixer.net
reseller
8e380da6-31ba-488c-939c-290c48d577e4
indexexchange.com
reseller
191332
50b1c356f2c5c8fc
MyFitnessPal advertising reaches 24.9M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Germany, Australia. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Email Advertising on MyFitnessPal will allow you to reach consumers in industries or verticals such as Food & Beverage, Healthcare, Health & Beauty.

They are headquartered at San Francisco, CA, United States, and have 6 advertising & marketing contacts listed on Kochava. According to their Ads.txt, MyFitnessPal inventory partners include: appnexus.com, google.com, synacor.com, yahoo.com, velismedia.com, inmobi.com, advertising.com, onetag.com, admixer.net, indexexchange.com, improvedigital.com, adcolony.com, rubiconproject.com, pubmatic.com, openx.com, pubnative.net, amazon-adsystem.com, aps.amazon.com, sharethrough.com, contextweb.com, sabio.us, verve.com, indexechange.com, aol.com, smartadserver.com, adview.com, rhythmone.com, mobilefuse.com, amxrtb.com, lijit.com, reforge.in, adelement.com, gumgum.com, sovrn.com, myfitnesspal liveintent.com, conversantmedia.com, coxmt.com, adtech.com, spotx.tv, spotxchange.com, kargo.com, facebook.com, yldbt.com.

MyFitnessPal works with Advertising technology companies such as DoubleClick.Net, Conversant, Google Adsense, Google Publisher Tag, Glam Media, AppNexus, The Trade Desk, Openads/OpenX, Turn, Rubicon Project, Accuen, Google Ad Partner Services, Experian, Digilant, RadiumOne, Brandscreen, Neustar AdAdvisor, X Plus One, Pubmatic, SiteScout, Rocket Fuel, Dstillery, BlueKai, Bizo, MLN Advertising, MyBuys, Chango, Facebook Exchange FBX, ContextWeb, Adify, Aggregate Knowledge, Connexity, SpotXchange, Index Exchange, LucidMedia, Videology, Simpli.fi, DemDex, Eq Ads, Zenovia, Adap.TV, Integral Ad Science, DoubleVerify, Media Innovation Group, Evidon, Spongecell, eXelate, Yahoo Small Business, IponWeb BidSwitch, Proclivity, Twitter Ads, Specific Media, Switch Ads, AudienceScience, Yield Manager, Upfront Digital Media, Improve Digital, AOL-Time Warner Online Advertising, AcuityAds, Advertising.com, Mediaplex, Atlas, RealVu, Flashtalking, Brilig, eyeReturn, Adconion, AppNexus Segment Pixel, PointRoll, MyBuys MyAds, Crosswise, Adform, BlueKai DMP, Resonate Insights, Jumptap, BrightRoll, Kauli, StickyAds TV, Teads, Geniee, Semasio, Sonobi, ADTECH, adingo, Smartclip, Magnetic, AdRoll, Amazon Direct, YieldBot Reseller, ShareThrough Reseller, Facebook Reseller, Amazon Reseller, Google Direct, OpenX Reseller, ShareThrough Direct, AppNexus Reseller, Ads.txt, RubiconProject Direct, SpotXChange Reseller, Sovrn Reseller, Kargo Reseller, OpenX Direct, Google Reseller, RubiconProject Reseller, Synacor Direct, IndexExchange Reseller, AOL Direct, Comet Cox Media Reseller, PubMatic Reseller, Converstand Media Direct, AlephD, Burst Media, TripleLift, Yieldlab, Criteo, Yahoo Ad Sync, AdGear, Bidtellect, Amazon Ad System, Arrivalist, Prebid, Google AdSense Integrator, AppNexus Direct, ContextWeb Direct, IndexExchange Direct, Lijit Direct, LiveIntent Direct, PubMatic Direct, RhythmOne Direct, Sovrn Direct, Admixer Reseller, ContextWeb Reseller, GumGum Reseller, Improve Digital Reseller, RhythmOne Reseller, IAB Tech Lab, SmartAdServer Direct, AOL Reseller, OneTag Reseller, Yahoo Reseller, Amazon Transparent Ad Marketplace, comScore Activation, Google Remarketing, Smaato Direct, Triple Lift Direct, Yahoo Direct, ORC International Reseller, Mobfox Reseller, SmartAdServer Reseller, App-Ads.txt, Podsights, Google Floodlight Counter, LKQD Reseller, LoopMe Reseller, SmartyAds Reseller, Sonobi Reseller, AdMan Reseller, Yieldmo Reseller, Converstand Media Reseller, Media.net Reseller, PepperJam Network, Smaato Reseller.