About

A leading source of global news and information for more than 75 years. The National Broadcasting Company (NBC) is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago.

Capabilities
  • Connected TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Linear TV
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Connected TV, Desktop Display, Email, Linear TV, Mobile Display, Mobile Video, Native, Social, Desktop Video
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    News Publisher: Multiple News Brands
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Government & Politics, Health & Beauty, Sports, Technology
  • Owned / Operated Properties
    hip2save.com, nbcconnecticut.com, today.com, thegrio.com, nbclatino.com, nbcpolitics.com, newsvine.com, nbcmiami.com, msnbc.comkomplementia.com, nbclosangeles.com, latenightwithjimmyfallon.com
  • Targeting

    (Display) Sections: Home Page, Business, Technology & Science, Health, Travel, U.S. and World News, Entertainment, Politics. (Video) Sections: Nightly News, TODAY, The Rachel Maddow Show, Dateline, Meet the Press

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 1846429 Global Rank
  • 480777
    United States
  • 7.1 K Estimated Visits
Traffic Sources
  • Search
    84.95%
  • Direct
    11.28%
  • Referrals
    2.43%
  • Social
    1.33%
  • Display
    0.00%
  • Mail
    0.00%
Powered by
Alexa Traffic Data
Global Rank 480
37
United States Rank 149
36
United States Page Views 75.9%
1.0%
Top Countries
Top Search Keywords
  • Yorkshire and the Humber
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 500 K Downloads
  • 10 SDKs
  • 3.85 Avg. Rating
  • 1.03 K Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.nbcnews.today
  • App Support: http://today.com/app
  • Genre: news_and_magazines
  • Bundle ID: com.nbcnews.today
  • App Size: 12.4 M
  • Version: 1616091921
  • Release Date: July 25th, 2013
  • Update Date: February 11th, 2021

Description:

With the new TODAY mobile app for Android, find more to love! All day. Any day. Anywhere.

• Catch up quickly on the day's top moments with The Digest
• Enjoy an updated look and feel for stories and video
• Watch videos and browse stories at the same time
• Play videos on your Chromecast or any other Cast-enabled device

Download the TODAY app on your Android phone or tablet to catch up on the show, get news and pop culture headlines, find tips to improve your life, and read stories to uplift and inspire you. Stay up to date with Savannah Guthrie, Al Roker, Willie Geist, Carson Daly and the rest of the TODAY family.

This app features Nielsen proprietary measurement software which will allow you to contribute to market research, like Nielsen’s TV Ratings.

To learn more about our digital measurement products and your choices in regard to them, please visit http://www.nielsen.com/digitalprivacy for more information.

Do Not Sell My Personal Information: https://www.nbcuniversal.com/privacy/notrtoo?brandA=NBC_News&intake=NBC_News

CA Notice: https://www.nbcuniversal.com/privacy/california-consumer-privacy-act?intake=NBC_News

Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Cloud Messaging
Deprecated Google Cloud Messaging for Android (GCM) is a service that allows you to send data from your server to your users' Android-powered device, and also to receive messages from devices on the same connection. The GCM service handles all aspects of queueing of messages and delivery to the target Android application running on the target device. GCM is completely free no matter how big your messaging needs are, and there are no quotas.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Google Gson
Gson is a Java library that can be used to convert Java Objects into their JSON representation. It can also be used to convert a JSON string to an equivalent Java object. Gson can work with arbitrary Java objects including pre-existing objects that you do not have source-code of.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    96.82%
  • Standard
    2.93%
  • Direct
    0.25%
Ads Seen Recently
152,096
Longest Running Ad
NBC News
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NBC News
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NBC News
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NBC News
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NBC News
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Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
spotxchange.com
reseller
136947
7842df1d2fe2db34
spotxchange.com
direct
207895
spotxchange.com
direct
188596
spotxchange.com
direct
188598
spotxchange.com
direct
188597
spotx.tv
reseller
136947
7842df1d2fe2db34
spotx.tv
direct
207895
spotx.tv
direct
188596
spotx.tv
direct
188598
spotx.tv
direct
188597
smaato.com
direct
1100038128
NBC News advertising reaches 82.5M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, India. Pricing models they offer are CPM on channels such as Connected TV, Display, Email, Linear TV, Mobile, MobileVideo, Native, Social, Video Advertising on NBC News will allow you to reach consumers in industries or verticals such as Government & Politics, Health & Beauty, Entertainment, Technology, Sports; you can target them with parameters such as: (Display) Sections: Home Page, Business, Technology & Science, Health, Travel, U.S. and World News, Entertainment, Politics. (Video) Sections: Nightly News, TODAY, The Rachel Maddow Show, Dateline, Meet the Press.

They are headquartered at Redmond, WA, United States, and have 88 advertising & marketing contacts listed on Kochava. According to their Ads.txt, NBC News inventory partners include: spotxchange.com, spotx.tv, smaato.com, rubiconproject.com, pubmatic.com, openx.com, indexexchange.com, google.com, freewheel.tv, rhythmone.com, districtm.io, appnexus.com, improvedigital.com, aps.amazon.com, themediagrid.com, trustx.org, kargo.com, triplelift.com, pubmatic, liveintent.com, advertising.com, admanmedia.com, beachfront.com, smartadserver.com, aol.com, tremorhub.com, contextweb.com, taboola.com, yieldlab.net.

NBC News works with Advertising technology companies such as Chango, Simpli.fi, MLN Advertising, Brandscreen, Rubicon Project, Datonics, AdMeld, Adap.TV, Media Innovation Group, Collarity, Intellitxt, Vibrant Advertising, Bizo, AudienceScience, Yield Manager, Yahoo Publisher Network, Collective Media, Turn, Accuen, Evidon, Outbrain, Perfect Market, Google Adsense, BlueKai, PointRoll, Pubmatic, AppNexus, SiteScout, Upfront Digital Media, Microsoft Advertising, Neustar AdAdvisor, Brilig, eXelate, Dedicated Media, DoubleClick.Net, Pulse 360, Atlas, Clickbooth, X Plus One, SpotXchange, Connexity, Google Publisher Tag, Facebook Custom Audiences, ZergNet, ExactTarget, NBC Universal, BlueKai DMP, AppNexus Segment Pixel, Videology, Tapad, DemDex, Drawbridge, Admantx, Aggregate Knowledge, Yahoo Ad Sync, PubMatic Direct, Google Direct, ShareThrough Direct, Ads.txt, TrustX Direct, SpotXChange Direct, Kargo Direct, Openads/OpenX, Index Exchange, SmartAdServer Reseller, Amazon Reseller, LiveIntent Direct, ContextWeb Reseller, AppNexus Reseller, Taboola Direct, PubMatic Reseller, Teads Direct, Switch Reseller, Sovrn Reseller, Sonobi Reseller, Taboola Reseller, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, FreeWheel Direct, ORC International Reseller, Facebook Direct, AOL Reseller, Tremor Video Direct, OpenX Reseller, AppNexus Direct, Adobe Audience Manager Sync, Yahoo Small Business, Taboola, Header Tag by Index Exchange, Google Remarketing, DoubleVerify, Advertising.com, Walmart, The Trade Desk, Improve Digital Reseller, SpotXChange Reseller, Google Adsense Asynchronous, SkimLinks, Clickagy, Eyeota, Beeswax, Rocket Fuel, IndexExchange Reseller, IndexExchange Direct, Peer39, Integral Ad Science, IponWeb BidSwitch, ContextWeb, Burst Media, BannerFlow, Bidtellect, RubiconProject Direct, BidTheatre, Improve Digital, Right Media, Research Now, Arrivalist, Trueffect, DistrictM Direct, RhythmOne Direct, Smaato Direct, Tremor Video Reseller, Fyber Reseller, Sharethrough, Taboola Sponsored Links, Criteo, Outbrain Sponsored Content, StackAdapt, Media.net, Dstillery, Amazon Ad System, Magnetic, Prezna, Criteo Publisher Marketplace, Resonate Insights, FreeWheel Reseller, Google AdSense Integrator, Nudge, Eye View Digital, Polar, Adition, Amazon Direct, Yieldlab Reseller, Flashtalking, adMOST, BidSwitch, Powerlinks, Ad Lightning, MaxPoint Interactive, The MediaGrid Direct, Mediaplex, AdTheorent, Tribal Fusion, AdGear, eyeReturn, PLAYGROUND XYZ, GumGum, Adelphic, RUN Ads, GetIntent, Adhigh, bRealtime, Widespace, RadiumOne, Admixer, Adform, Pressboard, Adobe Audience Manager, AdMan Reseller, Beachfront Reseller, Prebid, Triple Lift Direct, Amazon Transparent Ad Marketplace, Smaato Reseller, Synacor Reseller, Kanoodle, comScore Activation, SpotX, App-Ads.txt, Telaria Reseller, EMX, Omnitag, ADTECH, TripleLift, Adyoulike, Admiral VRM, Yahoo Reseller, Criteo Direct, SpringServe Direct, AdYouLike Reseller, TargetSpot Direct, Commission Junction, Twitter Ads.