About

Many of The News Tribune's recently hired journalists say they have never before worked in a market where the newspaper was as highly regarded as The News Tribune. Why? It has been a community newspaper throughout its history. The paper grew up with the community, has been and is relied on to reflect community values and to be vigilant on behalf of community interests. The signature distinction of The News Tribune is how thoroughly it dominates the local news market of Pierce County, virtually unchallenged by the larger Seattle newspapers. No Seattle newspapers or television stations come close to The News Tribune's status as the most authoritative source of local news. The News Tribune excels in its coverage of local and breaking news, major league and prep sports, and Washington's statehouse. The paper is particularly noted for its strong sports coverage, which was a deliberate strategy of the first editors that took over under McClatchy. Its photography staff is among the best in the region. And to tell the unique story of the South Puget Sound, The News Tribune also provides strong coverage of the Port of Tacoma, the military and outdoor recreation in the Northwest.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher: LaSalle News Tribune - LaSalle, IL
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Education, Entertainment, Financial Services, Government & Politics, Healthcare, Non-Profit, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
  • Key Differentiator
    In 1946 Mr. and Mrs. Peter Miller, Jr., purchased the Peru News-Herald and began their involvement with local/community media. Not long afterwards, they purchased the LaSalle Post-Tribune and merged the two newspapers into the Daily News-Tribune. LaSalle County Broadcasting Corp. was added in 1946. At that time the company operated WLPO-AM with 250-watt daytime, non-directional signal. WLPO-FM made its debut on the air in December 1974 as a 100-watt monaural FM station. In 1967 the station’s signal was upgraded to 3000 watts and in 1979 the call letters were changed to WAJK. To complete NewsTribune distribution, the NEWShopper was added as a total-market-coverage product in early 1970s. The addition of this weekly publication was to offer a means for advertisers to get their message to non-subscribers. In the mid-1970s, the NewsTribune added a farm publication as a monthly offering available to NewsTribune subscribers and local area farmers. Its success was such that it was spun off as a weekly publication and Indiana AgriNews was added. Illinois and Indiana AgriNews are now circulated weekly throughout the two states with subscribers and readers in the Midwest, the USA and international communities. In 1982, Peter (Pete) Miller III joined the operation and he changed the name of the daily print publication to the NewsTribune. WKOT was added to LaSalle County Broadcasting Corp. in 1999. The station is now known as 96.5theWOLF. Formats of the three stations: WAJK – best music from the ‘80s to current; WLPOAM&FM – Talk till 10AM, then classic hits; WLWF – current country. Pete Miller served as president of the newspaper operations, publisher of the NewsTribune and general manager of the radio stations. Joyce McCullough was named publisher of the NewsTribune in 2002 and general manager of the radio stations in 2005. Peter Miller, Jr., died in January 2004; Pete Miller in February 2011. After Pete’s death, Catherine (Cathy) Miller assumed the role of chairman of the board and named Joyce McCullough president of media operations. Joyce continues in her role as NewsTribune publisher and radio station general manager.
Site Traffic
  • 376867 Global Rank
  • 82292
    United States
  • 151 K Estimated Visits
Traffic Sources
  • Search
    41.36%
  • Direct
    31.43%
  • Social
    22.72%
  • Referrals
    3.36%
  • Mail
    1.13%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 422,942
29,583
United States Rank 85,126
21,063
United States Page Views 94.9%
2.5%
Top Countries
Top Search Keywords
  • La Salle
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
News Tribune
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
pubmatic.com
reseller
159710
5d62403b186f2ace
undertone.com
reseller
3590
telaria.com
reseller
pi979-n0ct6
1a4e959a1b50034a
telaria.com
reseller
pi979-clt5j
1a4e959a1b50034a
rubiconproject.com
reseller
18784
0bfd66d529a55807
rubiconproject.com
reseller
18782
0bfd66d529a55807
lkqd.net
reseller
508
59c49fa9598a0117
indexexchange.com
reseller
187780
50b1c356f2c5c8fc
indexexchange.com
reseller
187621
50b1c356f2c5c8fc
contextweb.com
reseller
560622
openx.com
reseller
540021061
6a698e2ec38604c6
News Tribune advertising reaches 151k visitors across desktop and mobile web, in countries such as United States, Finland, Ireland, Philippines, Serbia, Canada, United Kingdom, Mexico, India. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Email Advertising on News Tribune will allow you to reach consumers in industries or verticals such as Clothing & Fashion, Government & Politics, eCommerce, Sports, Travel & Leisure, Technology, Financial Services, Entertainment, Healthcare, Non-Profit, Education, Telecommunications.

They are headquartered at La Salle, IL, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, News Tribune inventory partners include: pubmatic.com, undertone.com, telaria.com, rubiconproject.com, lkqd.net, indexexchange.com, contextweb.com, openx.com, appnexus.com, advertising.com, spotx.tv, spotxchange.com, tremorhub.com, google.com, synacor.com, connatix.com, nativeads.com, gumgum.com, yieldlab.net, sharethrough.com, sovrn.com, sonobi.com, lijit.com, emxdgt.com, bidfluence.com, aolcloud.net, adtech.com, mass2.com, aps.amazon.com, freewheel.tv, vidcrunch.com, rhythmone.com, improvedigital.com, loopme.com, districtm.io, aniview.com, vindicosuite.com, springserve.com, mobfox.com, admixer.net, revcontent.com, 33across.com, nobid.io, themediagrid.com, smartadserver.com, altitude-arena.com, fyber.com, rockyou.net, rockyou.com, beachfront.com, btrll.com, ucfunnel.com, aralego.com, mobileadtrading.com, somoaudience.com, coxmt.com, aol.com, nativo.com, admanmedia.com, taboola.com, yumenetworks.com, adform.com, sekindo.com, yieldmo.com, smartyads.com, groundtruth.com, rtbhouse.com, lkqd.com, conversantmedia.com, pilotx.tv, adyoulike.com, pubnative.net, smaato.com, xad.com, adiply.com, distroscale.com, lockerdome.com, ad.plus, ad-generation.jp, carambo.la, amazon.com, criteo.com, ssp.ynxs.io, saambaa.com, consumable.com, advangelists.com, brightcom.com, video.unrulymedia.com, insticator.com, bidtellect.com, cosmoshq.com, valo.ai, e-planning.net, outbrain.com, criteo.net, valueclickmedia.com, spoutable.com, amazon-adsystem.com.

News Tribune works with Advertising technology companies such as Mediaplex, Evidon, Google Publisher Tag, Google Adsense, DoubleClick.Net, Conversant, Turn, Atlas, DoubleVerify, Aggregate Knowledge, Specific Media, Flashtalking, Yahoo Small Business, AppNexus, Dedicated Media, Openads/OpenX, Open AdStream, Integral Ad Science, Media Innovation Group, Rocket Fuel, DoubleClick Bid Manager, Zedo, RadiumOne, SpotXchange, Advertising.com, Adap.TV, Jivox, The Trade Desk, BlueKai DMP, BlueKai, OwnLocal, Smaato Direct, Fyber Reseller, Google Direct, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, Taboola Direct, SpotXChange Reseller, PubMatic Reseller, Sovrn Reseller, Tremor Video Reseller, Taboola Reseller, Google Reseller, RubiconProject Reseller, GumGum Reseller, GumGum Direct, AOL Reseller, Lijit Reseller, Outbrain Direct, Amazon Direct, Synacor Reseller, Sonobi Direct, 33 Across Reseller, Sovrn Direct, ContextWeb Direct, Comet Cox Media Direct, AOL Direct, SmartAdServer Reseller, Amazon Reseller, Fyber Direct, Lijit Direct, LKQD Reseller, 33 Across Direct, Connatix Direct, Criteo Reseller, RhythmOne Direct, Smaato Reseller, OpenX Direct, DistrictM Direct, RhythmOne Reseller, Videology Group Reseller, Sekindo Direct, Sekindo Reseller, Triple Lift Direct, Beachfront Direct, Amazon Ad System, Amazon Associates, Google Adsense Asynchronous, ContextWeb, Adify, Eyeota, Narrative, IponWeb BidSwitch, Burst Media, SiteScout, Pubmatic, Magnetic, Avocet, CogoCast, Adblade, AdBlade Embed, Criteo, GetIntent, Adhigh, Dstillery, Tapad, DemDex, Adobe Audience Manager Sync, Rubicon Project, GumGum, Yahoo Ad Sync, Media.net, Index Exchange, BrightRoll, Sonobi, eXelate, Switch Ads, AdMeta, Improve Digital, Prebid, Outbrain Reseller, FreeWheel Reseller, Tribal Fusion, Teads, RUN Ads, Drawbridge, IndexExchange Reseller, IndexExchange Direct, MyBuys MyAds, AdGear, Datonics, Walmart, Bizo, X Plus One, Beeswax, Crosswise, Simpli.fi, Videology, Resonate Insights, Sojern, Undertone, Perfect Audience, YuMe, VINDICO, Eye View Digital, Digilant, Spongecell, AcuityAds, Admedo, BidTheatre, Adswizz, Performance Horizon, Sekindo, Marchex, Connexity, Instinctive Ads, Weborama, eyeReturn, SkimLinks, HookLogic, Nudge, StackAdapt, adlucent, Nativo, Taboola, Swoop, BDEX, Engage BDR, VideoAmp, Adition, Visible Measures, Geniee, C1X, Twitter Ads, Link Share, Tru Optik, Parrable, Adbrain, Clickagy, Jumptap, Polymorph, ORC International Reseller, DistrictM Reseller, Synacor Direct, SpringServe Reseller, Beachfront Reseller, Converstand Media Reseller, BrightRoll Reseller, Comet Cox Media Reseller, Google Inteactive Media Ads, Technorati Media, Neustar AdAdvisor, Omnitag, SpringServe, Appier, DistrictM, YieldBot Reseller, Insticator, Bidtellect, Taboola Sponsored Links, Sonobi Reseller, RubiconProject Direct, Brightcom Direct, Criteo Direct, SpringServe Direct, TripleLift, Sharethrough, LifeStreet Media, Yieldmo, Vidible, Google AdSense Integrator, Smart Adserver, EMX, DynAdmic, Bidfluence Direct, Adform Reseller, Converstand Media Direct, ORC International Direct, Insticator Direct, Yahoo Direct, Rock You Reseller, Next Millenium Direct, Exponential Direct, Mars Media Group Direct, Vuble Reseller, PubMatic Direct, Fatchilli Direct, PilotX Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, ucfunnel Reseller, Bidtellect Reseller, Inneractive Direct, Komoona Reseller, Imonomy Direct, Improve Digital Reseller, Lockerdome Direct, Media.net Direct, RTK Direct, ShareThrough Direct, Undertone Reseller, Somoaudience Direct, Mobile Ad Trading Direct, AppNexus Direct, ucfunnel Direct, Ad Lightning, Admixer Direct, LKQD Direct, Teads Reseller, MGID Direct, Infolinks, AdTheorent, Infectious Media, Nativo Reseller, Infolinks Direct, AdMatrix, Admixer, Facebook Custom Audiences, Google Consumer Surveys, Undertone Direct, ShareThrough Reseller, Spoutable Reseller, Epsilon Reseller, Consumable Reseller, Yieldlab Reseller, Native Ads Reseller, saambaa Reseller, Carambola Direct, SmartyAds Reseller, Bidfluence Reseller, Admixer Reseller, Mobfox Reseller, Primis Reseller, LoopMe Reseller, Cedato Reseller, MemeVideo Reseller, Connatix Reseller, adiply Direct, Nexstar Digital Direct, Nativo Direct, SpotXChange Direct, Yieldmo Direct, Primis Direct, Aniview Reseller, Genesis Media Direct, Telaria Direct, Telaria Reseller, BlockAdBlock, BidSwitch, RealVu, SmartAdServer Direct, E-Planning Direct, Improve Digital Direct, RTB House Direct, GroundTruth Reseller, LoopMe Direct, ad.plus Direct, DistroScale Reseller, DistroScale Direct, Tremor Video Direct, AdYouLike Reseller, AdMan Reseller, YuMe Reseller, The MediaGrid Direct, Revcontent Direct, Amazon Transparent Ad Marketplace, RhythmOne, Admiral VRM.