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What People Watch, Listen To and Buy
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About

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.

For more information, visit www.nielsen.com.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Desktop Video, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    What People Watch, Listen To and Buy
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Financial Services, Government & Politics
  • Key Differentiator
    ADVERTISING EFFECTIVENESSAdvertising isn’t rocket science, but there is a science to it. Knowing what your customers watch and buy will help you tune up your marketing mix, prioritize spending and create effective, efficient and memorable ad plans. WHAT’S WORKING, WHAT’S NOT? That’s what you need to know about your advertising campaign to decide whether your ad spend is delivering the results you want. Our comprehensive set of ad effectiveness solutions helps media buyers and sellers alike understand each advertising campaign on a deeper level. By knowing where campaign tactics are on point—and where they’re falling short—you can better understand how to optimize your campaign and reach your desired goal. WHAT WE MEASURE Our solutions measure the total effectiveness of your advertising: who it’s reaching, how it’s resonating, and consumers’ reaction—across screens. These measurements provide you with the opportunity to maximize the effectiveness of each advertising campaign—while it’s still in progress, and understand your audience’s relationship with your advertising. Whether it’s TV, online, tablet or mobile, we provide you the information you need.
  • Owned / Operated Properties
    neurofocus.com
Site Traffic
  • 14367404 Global Rank
  • 371843
  • 741 Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Search
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 4,093
95
Links In Count 6,126
India Rank 1,757
403
India Page Views 25.0%
12.5%
Top Countries
Top Sites Linking In
Top Search Keywords
  • States
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 1 K Downloads
  • 10 SDKs
  • 2.0 Avg. Rating
  • 2 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.nielsen.nme.ngo
  • App Support: http://nielsen.com
  • Genre: productivity
  • Bundle ID: com.nielsen.nme.ngo
  • App Size: 52.4 M
  • Release Date: June 14th, 2018
  • Update Date: October 1st, 2019

Description:

NielsenGo is Nielsen's mobile portal for custom reporting solutions worldwide. It elevates Nielsen reporting to the mobile world with up-to-date, appealing designs.

This mobile app allows you to:

* Access your mobile reporting solutions;
* Seamlessly navigate multiple solutions;
* Easily integrate/ add new reports;
* Access/ Validate UAT changes;
* Single authentication screen for all reporting solutions;

About NielsenGo:

This application was custom built by Nielsen’s GRC (Global Report Center).

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio, and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Analytics
The Google Analytics SDK for Android makes it easy for native Android developers to collect user engagement data from their applications. Developers can then use the Google Analytics reports to measure: The number of active users are using their applications. From where in the world the application is being used. Adoption and usage of specific features. Crashes and exceptions. In-app purchases and transactions. And many other useful metrics... The Google Analytics SDK also gives you the tools to monitor the success of mobile marketing campaigns. Connect user interactions with paid ads, Google Play downloads, and subsequent in-app usage and Ecommerce transactions. Google Analytics provides a powerful platform to measure and optimize all of your application marketing efforts.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Maps
Allow your users explore the world with rich maps provided by Google. Identify locations with custom markers, augment the map data with image overlays, embed one or more maps as fragments, and much more.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Nielsen advertising reaches 2.65M visitors across desktop and mobile web, in countries such as United States, Japan, Italy, India, United Kingdom. Pricing models they offer are CPM on channels such as Display, Social, Video, Mobile, Email Advertising on Nielsen will allow you to reach consumers in industries or verticals such as Education, Government & Politics, Financial Services.

They are headquartered at San Francisco, CA, United States, and have advertising & marketing contacts listed on Kochava.

Nielsen works with Advertising technology companies such as eXelate, AppNexus, AppNexus Segment Pixel, Varick Media Management, DemDex, LinkedIn Ads, Twitter Ads, Bizo, Facebook Custom Audiences, DoubleClick.Net, Drawbridge, Google Remarketing, Turn.
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Last Updated 11/14/24
Nielsen advertising reaches 2.65M visitors across desktop and mobile web, in countries such as United States, Japan, Italy, India, United Kingdom. Pricing models they offer are CPM on channels such as Display, Social, Video, Mobile, Email Advertising on Nielsen will allow you to reach consumers in industries or verticals such as Education, Government & Politics, Financial Services.

They are headquartered at San Francisco, CA, United States, and have advertising & marketing contacts listed on Kochava.

Nielsen works with Advertising technology companies such as eXelate, AppNexus, AppNexus Segment Pixel, Varick Media Management, DemDex, LinkedIn Ads, Twitter Ads, Bizo, Facebook Custom Audiences, DoubleClick.Net, Drawbridge, Google Remarketing, Turn.