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Nuance® Voice AdsPeople talk.Brands listen.Decisions aren’t made in a vacuum, they happen through dialogue. Consumers have a voice, and now brands have a way to listen. Nuance Voice Ads. Built for mobile. Designed to inspire conversation.The power of conversation.Smartphones were meant for talking, and Nuance Voice Ads feel like conversations. Done right, consumers will find them fascinating, engaging, and novel.A proven platform.Nuance Voice Ads are built on the same technologies trusted by thousands of companies and millions of people around the world each day.Creating a Nuance Voice Ad.Creating a Voice Ad is easy. The fun begins when agency teams start pushing the boundaries of user engagement to create compelling dialogues.A billion unique smartphone users. Endless possibilities.The playersAdvertisers.The stated goal in mobile advertising has been to get the right ad in front of the right user at the right time. Companies have invested billions on the assumption that if they serve the right ad, conversions will follow. Nuance Voice Ads breathe fresh air into this ecosystem by rethinking the user experience from the ground up.We provide advertisers and creative agencies with everything they need to push the boundaries of user engagement and achieve the mass intimacy that they have been promised for so long. Ultimately, that intimacy is achieved, not by "knowing" things about users, but rather by listening to them.Ad Networks.When a mobile ad is elevated to a targeted conversation through the power of voice, the potential for new, highly-creative advertising formats is almost limitless. In the future, the advertising acronym CPC may even take on an entirely new meaning: Cost Per Conversation.Rather than thinking about mobile ads as tiny, inferior billboards, think of them as high-quality consumer interactions that occur in non-retail environments. In a world of advertising "tune out" and "banner blindness," Voice Ads represent a breakthrough for the advertiser, the ad network, and consumers, who now have a new way to interact with one another.Imagination is the only constraint.With Nuance Voice Ads, voice input shifts from an afterthought to a core design philosophy. For decades the industry has talked about listening to consumers, and giving brands a voice. With Nuance Voice Ads these are no longer metaphors, they are best practices. Its time to rethink engagement with consumers in the context of today’s technology. Creative excellence is made possible with easy-to-use, broadly available ad-creation tools.