About

Based in Odessa, Texas, the Odessa American was founded in 1940 and won the Pulitzer Prize in 1988 for spot photography.

In August 1927, production of Odessa Times and Odessa News began. In October 1928, the two-weekly papers were merged as the Odessa News-Times.

The first daily newspaper, The Daily Bulletin began in 1936. The News-Times followed with a daily in 1937. On Oct. 2, 1940 R. Henderson Shuffler consolidated the Daily Bulletin and the News-Times into the Odessa American, which he sold on Aug. 11, 1945.

Ownership of the newspaper changed twice before Aug. 13, 1948, when it was purchased by Raymond Cyrus Hoiles of Freedom Newspapers Inc.

That company, which later became Freedom Communications, sold the Odessa American to AIM Media Texas, LLC, on May 18, 2012.

The Odessa American has withstood brief competition from five newspapers since its first publication and has been published at 222 E. Fourth St. since 1951.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Food & Beverage, Government & Politics, Health & Beauty, Sports
  • Key Differentiator
    The Odessa American delivers world-class journalism to the Permian Basin’s most influential audiences. We specialize in connecting our engaged consumers to marketers by utilizing OA print, mobile, digital, social media and high-level live event platforms. This allows us to present unparalleled advertising and sponsorship opportunities for brands looking to reach a high-quality consumer and alignment with best-in-class content. Whether you’re a local store owner looking to promote your business or a corporate marketer responsible for multiple locations, we offer a suite of solutions that deliver the leads you desire.
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 419540 Global Rank
  • 109354
    United States
  • 231 K Estimated Visits
Traffic Sources
  • Search
    53.33%
  • Direct
    38.69%
  • Social
    5.29%
  • Referrals
    2.69%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 84,052
2,092
United States Rank 33,469
14,338
United States Page Views 60.3%
7.3%
Top Countries
Top Search Keywords
  • Odessa
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 Downloads
  • 10 SDKs
  • 0 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.devsenses.localprice.odessa
  • App Support: http://www.oaoa.com
  • Genre: shopping
  • Bundle ID: com.devsenses.localprice.odessa
  • App Size: 0
  • Version: 8
  • Release Date: February 15th, 2016
  • Update Date: June 5th, 2016

Description:

BasinDeals

Everyone loves a great deal, but who has the desire to carry coupons or hope that your local merchant might be offering a deal through a national app? You want a FREE app that pushes you the best deals in the Permian Basin.

The pub down the street, your favorite restaurant or any local merchant or retailer – they have deals and offers for you and BasinDeals is the only definite way to make sure that you’re finding the best coupons, offers and deals in the Permian Basin.

Our FREE app is the best place to find where to eat, shop and play locally. Local people, local places, local prices, local deals!

What makes us so different?

The offers on BasinDeals are updated in real-time with the best offers and specials from local merchants. If your local retailer has a sale or special RIGHT NOW, they can add it to the app and it’s immediately available to you.

You get the deal the merchant offers without having to buy anything to save. Unlike those other apps, there’s no need to spend a minimum amount for a discount voucher to lock in the deal – a voucher that you might lose later!

Redeem the offer directly from your smartphone.

All offers are also available on our website (www.oaoa.com) and on our Facebook page https://www.facebook.com/BasinDealsOA/) so you have access from anywhere. You can even share the offers with others!

Sort by merchants and find the offers closest to you. Add favorites – such as restaurants, pet stores, coffee shops – however you like to shop! You can also set the app to see the offers that appeal to you.

We are the LOCAL expert. Most national apps don’t have the ability to appeal to the Mom & Pop retailers – but we do! This results in lots of offer choices for you.
No scissors needed!

Looking to add your business to BasinDeals? Contact us today via email at ckerley@oaoa.com or by phone at (432) 333-7602.

AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Maps
Allow your users explore the world with rich maps provided by Google. Identify locations with custom markers, augment the map data with image overlays, embed one or more maps as fragments, and much more.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    85.25%
  • Standard
    14.70%
  • Direct
    0.05%
Ads Seen Recently
6,001
OA Online
Device
Desktop
Dimensions
other
OA Online
Device
Mobile
Dimensions
other
OA Online
Device
Mobile
Dimensions
other
OA Online
Device
Desktop
Dimensions
300x250
OA Online
Device
Desktop
Dimensions
728x90
OA Online
Device
Mobile
Dimensions
other
OA Online
Device
Mobile
Dimensions
other
OA Online
Device
Mobile
Dimensions
other
OA Online
Device
Mobile
Dimensions
other
OA Online
Device
Mobile
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
taboola.com
direct
1118943
c228e6794e812414
taboola.com
reseller
1118942
c228e6794e812696
taboola.com
reseller
1118942
c228e6794e812413
taboola.com
direct
1118941
c228e6794e812696
taboola.com
direct
1118941
c228e6794e812413
taboola.com
direct
1118940
c228e6794e812698
taboola.com
reseller
1118940
c228e6794e812412
taboola.com
reseller
1118938
c228e6794e812697
taboola.com
direct
1118938
c228e6794e812412
taboola.com
direct
1118936
c228e6794e812697
taboola.com
reseller
1118936
c228e6794e812411
OA Online advertising reaches 231k visitors across desktop and mobile web, in countries such as United States, Australia, India, Brazil, Netherlands. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on OA Online will allow you to reach consumers in industries or verticals such as Food & Beverage, Education, Sports, Entertainment, Government & Politics, Health & Beauty.

They are headquartered at Odessa, TX, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, OA Online inventory partners include: taboola.com, google.com, connatix.com, outbrain.com.

OA Online works with Advertising technology companies such as Resonate Insights, Turn, Connexity, Chango, Aggregate Knowledge, MLN Advertising, Brandscreen, AppNexus, Videology, Adblade, RadiumOne, Simpli.fi, Digilant, Dedicated Media, Media Innovation Group, Open AdStream, Rubicon Project, Advertising.com, Atlas, Upfront Digital Media, NetSeer, The Trade Desk, Brilig, Neustar AdAdvisor, Bizo, eXelate, BlueKai, Accuen, SiteScout, DoubleClick.Net, PointRoll, Google Adsense, Evidon, Audiotude, Google Publisher Tag, Google Adsense for Search, Tacoda, Rocket Fuel, Dstillery, DoubleVerify, MyBuys, Mediaplex, Openads/OpenX, Yahoo Small Business, IponWeb BidSwitch, AcuityAds, Criteo, VINDICO, Proclivity, Facebook Exchange FBX, Adify, AdGear, Centro, ContextWeb, Pubmatic, SpotXchange, Adap.TV, AudienceScience, Eq Ads, AppNexus Segment Pixel, Improve Digital, Collective Media, Integral Ad Science, Flashtalking, Conversant, Commission Junction, eyeReturn, RealVu, Adition, WebSpectator, Google Adsense Asynchronous, InvestingChannel, Experian, LiveRail, Twitter Ads, Tapad, Jumptap, AOL-Time Warner Online Advertising, DemDex, Engage BDR, Speed Shift Media, MyBuys MyAds, Magnetic, Korrelate, Drawbridge, Adconion, BlueKai DMP, bRealtime, DoubleClick Bid Manager, ADTECH, RhythmOne, BrightRoll, GumGum, BridgeTrack, AdRoll, SNT Media, OpenDSP, Pottery Barn Kids, StickyAds TV, Teads, DynAdmic, AMob, Crosswise, Jivox, Komoona, Vidible, Adobe Audience Manager Sync, Yahoo Ad Sync, Eye View Digital, Tribal Fusion, OwnLocal, Walmart, Adhigh, GetIntent, Outbrain Direct, Ads.txt, Connatix Direct, Taboola Direct, Taboola Reseller, Google Direct, Index Exchange, SpotXChange Reseller, AOL Reseller, PubMatic Reseller, AppNexus Reseller, IndexExchange Reseller, ContextWeb Reseller, OpenX Reseller, Tremor Video Reseller, RubiconProject Reseller, Fyber Reseller, LowerMyBills, Trueffect, Google AdSense Integrator, LeadsRX, 33 Across Direct, ad.plus Direct, AOL Direct, AdYouLike Direct, Amazon Direct, AppNexus Direct, ucfunnel Direct, Beachfront Direct, Brightcom Direct, ContextWeb Direct, Converstand Media Direct, DistrictM Direct, DistroScale Direct, E-Planning Direct, ORC International Direct, GumGum Direct, Improve Digital Direct, IndexExchange Direct, Insticator Direct, Lijit Direct, LoopMe Direct, Media.net Direct, OpenX Direct, PubMatic Direct, RhythmOne Direct, Rich Audience Direct, RTB House Direct, RubiconProject Direct, Sekindo Direct, Primis Direct, ShareThrough Direct, SmartAdServer Direct, Sonobi Direct, Sovrn Direct, SpringServe Direct, Synacor Direct, Undertone Direct, Yahoo Direct, 33 Across Reseller, Adform Reseller, Amazon Reseller, Aniview Reseller, Beachfront Reseller, Bidtellect Reseller, Consumable Reseller, Converstand Media Reseller, Comet Cox Media Reseller, Criteo Reseller, DistrictM Reseller, DistroScale Reseller, E-Planning Reseller, ORC International Reseller, FreeWheel Reseller, Google Reseller, GroundTruth Reseller, GumGum Reseller, Improve Digital Reseller, Lijit Reseller, LKQD Reseller, LoopMe Reseller, Mobfox Reseller, Native Ads Reseller, OneTag Reseller, Outbrain Reseller, RhythmOne Reseller, saambaa Reseller, ShareThrough Reseller, Smaato Reseller, SmartAdServer Reseller, Smartclip Reseller, Sonobi Reseller, Sovrn Reseller, Spoutable Reseller, SpringServe Reseller, Synacor Reseller, Teads Reseller, Telaria Reseller, ucfunnel Reseller, Undertone Reseller, Epsilon Reseller, Yahoo Reseller, Yieldlab Reseller, PHP Ads, Connectad Direct, OneTag Direct, saambaa Direct, AdMan Reseller, Admixer Reseller, Media.net Reseller, SmartyAds Reseller, Triple Lift Reseller, Yieldmo Reseller.