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Observer Media
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About

Authoritative content that informs and inspires an educated audience of influential readers. Observer engages an influential, affluent and highly-educated audience by creating premium content on the topics they care about most: style & design, arts & entertainment, tech & innovation and news & politics. Our elite team of writers, editors and exclusive contributors are some of the most credible and authoritative voices in the media today. We create a premium content environment for global thinkers, business leaders and luxury consumers to stay informed, inspired and challenged. Observer is the world observed.

Observer properties include: observer.com, politickernj.com and commercialobserver.com; print editions: New York Observer and Commercial Observer

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
  • Key Differentiator
    Observer Media is a collection of premium lifestyle and business titles reaching audiences in the areas of innovation, commerce and luxury. Recognized for original content and premier experiences, Observer Media's digital, print, social media and event platforms reach over 9.5 million of the nation's most affluent and educated individuals. Notable properties include: Observer, New York Observer, and Commercial Observer.
  • Owned / Operated Properties
    observer.com
Site Traffic
  • 2883463 Global Rank
  • 732995
    United States
  • 2.02 K Estimated Visits
Traffic Sources
  • Direct
    65.30%
  • Social
    21.27%
  • Search
    13.43%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
Powered by
Alexa Traffic Data
Global Rank 357,407
47,591
Links In Count 31
United States Rank 174,865
31
United States Page Views 61.0%
3.6%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Searchable Databases
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 0 SDKs
  • 5.0 Avg. Rating
  • App Url: https://itunes.apple.com/app/observer-media-1/id1208908168
  • App Support: http://www.mazdigital.com/support/
  • Genre: News
  • Bundle ID: com.core.maz.242
  • App Size: 73.6 M
  • Version: 9.5
  • Release Date: March 14th, 2017
  • Update Date: May 7th, 2017

Description:

Observer covers the people and trends transforming our world. Authoritative and opinionated coverage of politics, entertainment, lifestyle, health, arts and business.

Ad Intelligence
  • Native
    42.08%
  • Standard
    57.91%
  • Direct
    0.01%
Ads Seen Recently
18,524
Latest Advertisers
Advertiser Ranking
Longest Running Ad
Observer Media
Device
Desktop
Dimensions
other
Dates Active
Aug 08, 2018 to Aug 06, 2020
Observer Media
Device
Desktop
Dimensions
300x250
Dates Active
Mar 05, 2021 to May 22, 2021
Observer Media
Device
Desktop
Dimensions
300x250
Dates Active
Nov 09, 2020 to Jun 05, 2021
Observer Media
Device
Desktop
Dimensions
300x250
Dates Active
Jan 16, 2021 to Jun 03, 2021
Observer Media
Device
Desktop
Dimensions
300x250
Dates Active
Jan 16, 2021 to Mar 06, 2021
Observer Media
Device
Desktop
Dimensions
other
Dates Active
Jan 16, 2021 to Jun 01, 2021
Observer Media
Device
Mobile
Dimensions
none
Dates Active
May 02, 2020 to May 30, 2021
Observer Media
Device
Mobile
Dimensions
other
Dates Active
Feb 14, 2021 to May 20, 2021
Observer Media
Device
Mobile
Dimensions
other
Dates Active
Feb 14, 2021 to May 20, 2021
Observer Media
Device
Mobile
Dimensions
other
Dates Active
Dec 05, 2020 to May 13, 2021
Observer Media
Device
Mobile
Dimensions
other
Dates Active
Dec 05, 2020 to May 13, 2021
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
openx.com
reseller
540431846
6a698e2ec38604c6
indexexchange.com
reseller
189872
google.com
reseller
pub-8172268348509349
f08c47fec0942fa0
freewheel.tv
reseller
33601
freewheel.tv
reseller
33081
adform.com
reseller
183
spotxchange.com
reseller
108706
7842df1d2fe2db34
spotx.tv
reseller
108706
7842df1d2fe2db34
indexexchange.com
reseller
185192
google.com
reseller
pub-5717092533913515
f08c47fec0942fa0
openx.com
reseller
537153564
6a698e2ec38604c6
Observer Media advertising reaches 3.23M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Australia, India, Germany. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Observer Media will allow you to reach consumers in industries or verticals such as Consumer Packaged Goods, Healthcare, Dating, Non-Profit, eCommerce, Telecommunications, Retail, Government & Politics, Food & Beverage, Health & Beauty, Technology, Entertainment, Financial Services, Energy and Utilities, Education, Travel & Leisure, Clothing & Fashion, Sports, Automotive.

They are headquartered at New York, NY, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Observer Media inventory partners include: openx.com, indexexchange.com, google.com, freewheel.tv, adform.com, spotxchange.com, spotx.tv, improvedigital.com, undertone.com, yieldmo.com, chocolateplatform.com, vdopia.com, tremorhub.com, telaria.com, lijit.com, sovrn.com, sonobi.com, media.net, pubmatic.com, triplelift.com, advertising.com, video.unrulymedia.com, rhythmone.com, appnexus.com, contextweb.com, smartadserver.com, beachfront.com, teads.tv, rubiconproject.com, conversantmedia.com, springserve.com, coxmt.com, yldbt.com, aps.amazon.com, districtm.io, gumgum.com, aolcloud.net, outbrain.com, consumable.com, emxdgt.com, adtech.com, sharethrough.com, behave.com, yahoo.com, onetag.com, admanmedia.com, aniview.com, lkqd.net, vidazoo.com, 33across.com, nativo.com, nextmillennium.io, ad-generation.jp, smaato.com, mobfox.com, liqwid.com.
Powered by Kochava
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Observer Media Categories
Last Updated 11/19/24
Observer Media advertising reaches 3.23M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Australia, India, Germany. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Observer Media will allow you to reach consumers in industries or verticals such as Consumer Packaged Goods, Healthcare, Dating, Non-Profit, eCommerce, Telecommunications, Retail, Government & Politics, Food & Beverage, Health & Beauty, Technology, Entertainment, Financial Services, Energy and Utilities, Education, Travel & Leisure, Clothing & Fashion, Sports, Automotive.

They are headquartered at New York, NY, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Observer Media inventory partners include: openx.com, indexexchange.com, google.com, freewheel.tv, adform.com, spotxchange.com, spotx.tv, improvedigital.com, undertone.com, yieldmo.com, chocolateplatform.com, vdopia.com, tremorhub.com, telaria.com, lijit.com, sovrn.com, sonobi.com, media.net, pubmatic.com, triplelift.com, advertising.com, video.unrulymedia.com, rhythmone.com, appnexus.com, contextweb.com, smartadserver.com, beachfront.com, teads.tv, rubiconproject.com, conversantmedia.com, springserve.com, coxmt.com, yldbt.com, aps.amazon.com, districtm.io, gumgum.com, aolcloud.net, outbrain.com, consumable.com, emxdgt.com, adtech.com, sharethrough.com, behave.com, yahoo.com, onetag.com, admanmedia.com, aniview.com, lkqd.net, vidazoo.com, 33across.com, nativo.com, nextmillennium.io, ad-generation.jp, smaato.com, mobfox.com, liqwid.com.