Publisher

OCModShop.com offers several different ad products to fit any advertising budget, and we offer discounts for those who sign up in time blocks. We have some of the most competitive ad rates in the business, so book now while prices are low! We offer 3 types of advertising systems for the maximum in flexibility. Each of our packages has their own set of advantages. You can choose between Flat Rate, A La Carte, and CPM Adverts. Type 1: Flat Rate This is a flat rate for your banner or text ad to be displayed on our site. With this system, your ad can be “hard coded” into the site, meaning that it cannot be blocked by browser plugins. For best results, the ad should be hosted on our servers. Your ads will be seen on every page of our site. Type 2: A La Carte We can place your ad directly into one (or more) of our articles. This makes your ad highly targeted and relevant, with a conversion rate up to 7 times higher than normal. There are several factors that affect pricing, such as the popularity of the article, ad location, what type of ad (text or image), how the ad is served, and other factors. Please contact us with your needs and we can make it happen. Ads that work well here are 300×250 and 336×280 block ads. Type 3: CPM advertising CPM stands for Cost Per 1,000 impressions (M is the Roman numeral for 1,000, thus CPM). Advertisers are charged a flat rate for their banner or text ad. You load up your account and we display your ad in your chosen ad space until your account is depleted. This ad space may be rotated with other ad customers, but you may specify the weighting of your ad (how often your ad appears). Due to the nature of this system, it is not possible to “hard code” your ad, which may make it susceptible to ad-blocking technologies and less visible to search engines. We offer discounts based on the volume of ad you purchase. High-volume ads (300,000 impressions or more) may find a better value with our Flat-Rate system. Discounts We offer discounts for flat-rate customers that choose to sign up with us for several months at a time, in 3-month block packages. Getting Started It’s easy to get started. Here’s how it works: Advertisers must sign an insertion order. Fill out the form below to request an insertion order. All ads must be paid for in advance. We accept payment via check or money order, electronic funds transfer or PayPal. We can usually get you started within 24 hours of your initial contact. We can display all types of banners, including static and animated GIFs and Flash banners. You can change your ads as often as necessary. All advertisers receive an online account that lets them access the number of impressions and click throughs produced at any time they wish. This service is not available for hard-coded ads, but we can provide you with other statistics of your ad’s performance For best results The main thing advertisers want to do is get their ad seen. There are all sorts of things that can cause your ad not to be displayed. Here are a few tips that will make sure that you reach more customers: Placement is key: Whether your goal is rank improvement or customer clicks, the best place is usually near “above the fold”. This means that your ad is visible without the user having to scroll, and more likely to receive clicks. If your goal is just to be referenced by a high-ranking site, then you’ll want your link to appear above other text links… search engines generally place more weight on items closer to the top of HTML code. If there’s a list of text links, then you want to be the first. Hard-code your ad: Make sure your ad is not served by an ad system that rotates with others. These ad banners are usually spawned by javascript and/or iframes, both of which many ad-blockers are aware of. Let us host your ad: You may want to have us link to your ad banner hosted on your own server, but ad-blockers can block external URLs, and can add yours very easily. If the ad is actually hosted with OCModShop.com, coupled with a hard-coded ad, then it will be indistinguishable with our other content, and will be difficult to block. Your ads only go down if our site goes down. Make sure your assets are integrated with the ours: For example, if we host your images then they will be placed with our article content (www.ocmodshop.com/images instead of www.ocmodshop.com/ads/yourcompany/yourimage.jpg). If someone wants to block your ad, then they will have to target it specifically. Reduce your file size: Some users don’t have the Internet fat-pipe like you do, and the larger your ad file, the more likely your ad won’t get downloaded by the user before they click off the page. Try to keep your file under 100 Kilobytes Don’t use Javascript or Flash in your ads: Some people may have these technologies disabled or uninstalled. It may seem boring, but the ads that are more likely to be seen are flat image files. Use ‘alt’ and ‘title’ text: Some users have images turned off. For this reason, it is recommended that image ads have an ‘alt’ tag that summarizes your ad. One example is “Click here to find the best prices on computer hardware – YourCompany.com”. If using a text-link ad, you can use ‘title’, which works with both image and text links Other things you should know The reason you want to advertise with OCModShop.com is because of our reputation and targeted reach, and we reserve the right to preserve that reputation. For that reason we cannot accept ads that promote gambling, tobacco, firearms, dating or adult material. ** “Hard coded” refers to ads that are written in-line as HTML with other HTML code, and have little dependancy on their proper rendering. These ads do not change, they stay the same for every user and every page load. Ads that are rendered via Javascript or Iframes may have reduced efficiency, as they are dependant on factors outside of our control (location and performance of host server, lag, client ad blockers, etc). By default, ad spots are on a “first come, first serve” basis. An advertiser that has a contract with us will always be given a preferred spot. If you want your ad to be placed ahead of existing banners or have other needs then we can certainly work something out.