ownerIQ is focused on leading the data market’s evolution towards transparency, relevancy and choice. ownerIQ brings the most valuable consumer data to market– explicit shopping and purchasing data from retailers and brands– to power a new data economy: The Second-Party Data marketplace. Second-party data is sourced transparently from the marketing partners a brand is already working with, or brands that share data with non-competitive brands in exchange for compensation. This new market provides better quality data inputs to power all marketing tactics, and enabling fundamentally new marketing tactics, such as enabling a brand’s retail partners to leverage the brand’s data to support sell-through. Voted Best Data Management Platform by Digiday, ownerIQ directly ingests data on consumer engagement with a brand’s website, e-commerce transactions, off-line transactions and CRM data and enables that data to be shared with marketing partners within platform according to the brand’s preferences regarding security and usage. Over 1,500 partners are active in ownerIQ’s second-party platform and 700 of these partners share their data with other brands. Additionally, over a thousand of these partners are buyers of second-party data using it to activate media and drive marketing outcomes. In 2017 ownerIQ was named to the the Inc. 5000, received Digiday’s Signal Award for Best Data Management Platform and was recognized by The Boston Business Journal as one of the 50 Fastest Growing Private Companies. ownerIQ was founded in 2007 and is headquartered in Boston, MA and has offices in NYC, Chicago, San Francisco, Los Angeles, and Seattle.
- Company Name:OwnerIQ
- Parent Company Name:acquired by Inmar
(View Trends)
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Headquarters: (View Map)Boston, MA, United States
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Office Locations:HQ: Boston. Also: New York, Chicago, San Francisco, Los Angeles
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200 - 500 employees
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Desktop Display, Desktop Video, Mobile Display, Social
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CPM
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Demand Side Platform
- Headline:Second-Party Data Solutions
- Self / Managed Service:Self-Service & Managed Service
- IndustrieseCommerce, Retail, Technology
- Key DifferentiatorWhether developing custom creative or resizing existing assets, let ownerIQ’s Creative Services maximize your ad banner rotation with our custom solutions and optimized creative suite to achieve programmatic excellence across all devices.
- Owned / Operated Propertiesmanualsonline.com, owneriq.net
- Targeting
Ownership Targeting. Branded Audiences: Yankee Candle, TigerDirect.com, Wayfair, Rakuten, Rent-A-Center, BabiesRUs, Staples. PeaPod, The Land of Nod, FreshDirect, ToysRUs, AutoAnything
- Data Partners600+ Members of our 2nd Party Data Cloud
- Approved 3rd Party Ad Serving / Rich Media VendorsSizmek - http://www.sizmek.com
- 2491647 Global Rank
- 583759 United States
- 7.53 K Estimated Visits
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Direct60.81%
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Search34.90%
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Referrals4.29%
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Display0.00%
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Mail0.00%
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Social0.00%
They are headquartered at Boston, MA, United States, and have 73 advertising & marketing contacts listed on Kochava.
OwnerIQ works with Advertising technology companies such as C3 Metrics, Yahoo Publisher Network, Yield Manager, AppNexus, DoubleClick.Net, Advertising.com, Google Adsense, Yahoo Small Business, Turn, Tapad, Facebook Custom Audiences, Twitter Ads, DemDex, Neustar AdAdvisor, Openads/OpenX, Aggregate Knowledge, ContextWeb, VINDICO, Pubmatic, Burst Media, BlueKai DMP, Index Exchange, BlueKai, IponWeb BidSwitch, Rubicon Project, Adobe Audience Manager Sync, GumGum, Sonobi, eXelate, The Trade Desk, Magnetic, X Plus One, Korrelate, AdRoll.