About

ownerIQ is focused on leading the data market’s evolution towards transparency, relevancy and choice. ownerIQ brings the most valuable consumer data to market– explicit shopping and purchasing data from retailers and brands– to power a new data economy: The Second-Party Data marketplace. Second-party data is sourced transparently from the marketing partners a brand is already working with, or brands that share data with non-competitive brands in exchange for compensation. This new market provides better quality data inputs to power all marketing tactics, and enabling fundamentally new marketing tactics, such as enabling a brand’s retail partners to leverage the brand’s data to support sell-through. Voted Best Data Management Platform by Digiday, ownerIQ directly ingests data on consumer engagement with a brand’s website, e-commerce transactions, off-line transactions and CRM data and enables that data to be shared with marketing partners within platform according to the brand’s preferences regarding security and usage. Over 1,500 partners are active in ownerIQ’s second-party platform and 700 of these partners share their data with other brands. Additionally, over a thousand of these partners are buyers of second-party data using it to activate media and drive marketing outcomes. In 2017 ownerIQ was named to the the Inc. 5000, received Digiday’s Signal Award for Best Data Management Platform and was recognized by The Boston Business Journal as one of the 50 Fastest Growing Private Companies. ownerIQ was founded in 2007 and is headquartered in Boston, MA and has offices in NYC, Chicago, San Francisco, Los Angeles, and Seattle.

  • Company Name:
    OwnerIQ
  • Parent Company Name:
    acquired by Inmar
  • (View Trends)
  • Headquarters: (View Map)
    Boston, MA, United States
  • Office Locations:
    HQ: Boston. Also: New York, Chicago, San Francisco, Los Angeles
  • 200 - 500 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Social
  • CPM
  • Demand Side Platform
  • Headline:
    Second-Party Data Solutions
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    eCommerce, Retail, Technology
  • Key Differentiator
    Whether developing custom creative or resizing existing assets, let ownerIQ’s Creative Services maximize your ad banner rotation with our custom solutions and optimized creative suite to achieve programmatic excellence across all devices.
  • Owned / Operated Properties
    manualsonline.com, owneriq.net
  • Targeting

    Ownership Targeting. Branded Audiences: Yankee Candle, TigerDirect.com, Wayfair, Rakuten, Rent-A-Center, BabiesRUs, Staples. PeaPod, The Land of Nod, FreshDirect, ToysRUs, AutoAnything

  • Data Partners
    600+ Members of our 2nd Party Data Cloud
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 2491647 Global Rank
  • 583759
    United States
  • 7.53 K Estimated Visits
Traffic Sources
  • Direct
    60.81%
  • Search
    34.90%
  • Referrals
    4.29%
  • Display
    0.00%
  • Mail
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 121,010
699
United States Rank 29,762
3,937
United States Page Views 99.6%
1.3%
Top Countries
Top Search Keywords
  • EDA Tool Vendors
OwnerIQ advertising reaches 1.37M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, New Zealand. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social Advertising on OwnerIQ will allow you to reach consumers in industries or verticals such as eCommerce, Technology, Retail; you can target them with parameters such as: Ownership Targeting. Branded Audiences: Yankee Candle, TigerDirect.com, Wayfair, Rakuten, Rent-A-Center, BabiesRUs, Staples. PeaPod, The Land of Nod, FreshDirect, ToysRUs, AutoAnything.

They are headquartered at Boston, MA, United States, and have 73 advertising & marketing contacts listed on Kochava.

OwnerIQ works with Advertising technology companies such as C3 Metrics, Yahoo Publisher Network, Yield Manager, AppNexus, DoubleClick.Net, Advertising.com, Google Adsense, Yahoo Small Business, Turn, Tapad, Facebook Custom Audiences, Twitter Ads, DemDex, Neustar AdAdvisor, Openads/OpenX, Aggregate Knowledge, ContextWeb, VINDICO, Pubmatic, Burst Media, BlueKai DMP, Index Exchange, BlueKai, IponWeb BidSwitch, Rubicon Project, Adobe Audience Manager Sync, GumGum, Sonobi, eXelate, The Trade Desk, Magnetic, X Plus One, Korrelate, AdRoll.