OxaMedia Corporation is an internet IT Company headquartered in Florida (USA). The company has developed its proprietary Real-Time Bidding and Adserving Technology named AdConneXa.

AdConneXa uses proprietary Real Time Bidding mathematical algorithms to optimize the Advertisers’ Campaigns and the Ad Inventory of the Web Publishers’ website for a high return.

Real Time Bidding (RTB) allows display inventory to be purchased by the individual impression through a bidding system that unfolds in the milliseconds before a webpage is loaded by a consumer.
The AdConneXa Adserving system is a technology and service that places advertisements on web sites. OxaMedia provides Web Publishers with a console to manage their Ad Inventory and Advertisers with a platform to control the ads serving, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.

Who benefit from AdConnexa?
Advertisers:
OxaMedia offers advertisers a complete set of tools suitable for achieving their communicative aims according to their ROI goal: increase reach and/or brand awareness, boost sales or lead generation.
Agencies:
OxaMedia provides agencies with advanced media solutions in order to allow their clients to reach their target audience. The creation, management, optimization and campaign tracking can be completely autonomous.
Web Publishers:
A quality website needs a good return. Any Web Publisher who has free space on his site or wishes to add or replace a single ad space on it, we can provide him with qualified ads of national and international advertisers.
AdNetworks:
Any company in the world which manages both advertisers and web publishers which focus to market their services, needs a realiable technology which can support and provide full adserving solutions. AdConneXa provides adnetworks not only with an adserving solution but also the Real Time Bidding and AdExchange technology.