About

arent24, the biggest parenting website in South Africa.

The Parent24 online community opens a gateway to all parents. The content in the new Parent24, which now includes Your Parenting and Your Pregnancy websites, is written by South Africa’s leading paediatricians, dieticians, nurses, midwives and other parenting experts.

Parent24 deals with real issues every pregnant woman and parent with children up to around 18 years old faces. More and more parents are choosing online platforms to seek solutions and inspiration for the tricky task of raising kids.

The new Parent24 boasts intuitive navigation, cleaner layout, and much deeper content sections covering all developmental years. It offers advertisers a unique platform to reach parents of all ages and stages in their parenting, and has become a trusted source of support and information to many South African parents.

For more information, visit
http://www.parent24.com/

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Search
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Search, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Parent24
  • Key Differentiator
    Parent24 is a real-life parenting website which offers the latest parenting news and views with columnists, writers, experts and other parents providing practical tips and advice as well as understanding when things don’t go right. The online community opens a gateway to all parents, and maintains ongoing conversations. There’s information relevant to every stage of childhood and an interactive environment where parents can discuss those curious challenges which crop up every day. More and more parents are choosing online platforms to seek solutions and inspiration for the tricky task of raising kids. Parent24 offers advertisers a unique platform to reach parents of all ages and stages in their parenting, and has become a trusted source of support and information to many South African parents. Parent24, the portal for South African parents - Meet parents like you. Web: www.parent24.com Twitter: twitter.com/Parent24 Facebook: facebook.com/Parent24
  • Owned / Operated Properties
    parent24.com
Site Traffic
  • 3872744 Global Rank
  • 89775
    South Africa
  • 5.31 K Estimated Visits
Traffic Sources
  • Direct
    53.00%
  • Search
    43.90%
  • Referrals
    3.10%
  • Display
    0.00%
  • Mail
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 340,820
35,056
South Africa Rank 6,269
47,084
South Africa Page Views 65.8%
10.5%
Top Countries
Top Search Keywords
  • The City Lit
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
Parent24
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
openx.com
direct
539906709
indexexchange.com
direct
185053
appnexus.com
direct
2365
outbrain.com
direct
00f368c60c3e20414baf560d4576489955
google.com
direct
pub-0710600889784454
google.com
direct
pub-6302319228768877
google.com
direct
pub-7779027078698074
Parent24 advertising reaches 1.2M visitors across desktop and mobile web, in countries such as South Africa, United States, United Kingdom, Australia, Canada. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Search, Social, Video Advertising on Parent24 will allow you to reach consumers in industries or verticals such as .

They are headquartered at Cape Town, Kapa Bodikela, South Africa, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, Parent24 inventory partners include: openx.com, indexexchange.com, appnexus.com, outbrain.com, google.com.

Parent24 works with Advertising technology companies such as Google Remarketing, DoubleClick.Net, cXense, DoubleClick Bid Manager, Pubmatic, Rubicon Project, AppNexus, Openads/OpenX, Google Adsense.