Kochava Media Index - Pathformance Advertising Mediakits, Reviews, Pricing, Traffic, Rate Card Cost

Pathformance focuses on providing data to CPG and Agencies about the availability of any product in retail, to help marketers geo-target / geo-filter, embed path-to-purchase content in creative, and increase & measure path-to-purchase results.

Pathformance is a leading digital and marketing technology company that connects brands and shoppers by providing the only real time data available in the industry, to drive double digit sales lifts at retail and eliminate blind spots in the marketplace.

We collect real time data of store-level, item level, and product availability data and activate through digital media at the point of purchase, and provide subscription of real time data for CPG brands, Ad-Tech, and Shopper Marketing customers to leverage in the marketplace.

Company Name:
Pathformance
CEO Name:
Elizabeth Johnson

(View Trends)

Headquarters: (View Map)
Palo Alto, CA, United States
Office Locations:
California, New York, San Francisco, Los Angeles, and Chicago
1 - 10 employees
http://www.pathformance.com/

Capabilities

Desktop Display
- Brand Integrations
  
  Yes No
- Sponsored Posts
  
  Yes No
- Native Ads
  
  Yes No
- High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
  
  Yes No
- Rich Media (Expandable & Non-Expandable)
  
  Yes No
Desktop Video
- In-Banner Video
  
  Yes No
- Pre-Roll
  
  Yes No
- Mid-Roll
  
  Yes No
- Post-Roll
  
  Yes No
- Video Companion Ad
  
  Yes No
- Outstream Video
  
  Yes No
- Custom Video Executions
  
  Yes No
Mobile Display
- Mobile Rich Media (Including Interstitials & Expandables)
  
  Yes No
- Tablet Traffic
  
  Yes No
- Native & Custom Mobile Executions
  
  Yes No
- Requires SDK Integration
  
  Yes No
Social
Search
Email

Desktop Display, Desktop Video, Mobile Display, Social, Search, Email
CPC, CPI, CPM, Flat Rate, Revshare / ROAS
Ad Network, Ad Technology Provider, Demand Side Platform, Mobile App Publisher, Retargeting, Web Publisher, Other
Headline:
Shopper Marketing Real Time Data
Self / Managed Service:
Managed Service

Industries
Consumer Packaged Goods, eCommerce, Food & Beverage, Health & Beauty, Retail, Technology
Key Differentiator
Pathformance is a leading digital and marketing technology company that connects brands and shoppers by providing the only real time data available in the industry, to drives double digit sales lifts at retail and eliminating blind spots in the marketplace. We collect real time data of store-level, item level, and product availability data and activate through digital media at the point of purchase, and provide subscription of real time data for CPG brands, Ad-Tech, and Shopper Marketing customers to leverage in the marketplace. This means brands, agencies, and ad-tech companies will understand and activate down to the store level, in real time, market share conditions and share of shelf and be able to activate quickly instead of waiting for lagging data. Competitive Advantage. Ask about our Shopper Marketing Platform. Get started today to drive sales of your brand, with ROI and Sales Lifts Measurement.
Targeting
CPG, Retail, E-commerce, Search, Ad-Tech, Media, Agencies, Shopper Marketing, Brands, Consumer Package Goods
Data Partners
Nielsen