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Pathformance
Shopper Marketing Real Time Data
Last Edited by
Elizabeth Johnson
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Pathformance focuses on providing data to CPG and Agencies about the availability of any product in retail, to help marketers geo-target / geo-filter, embed path-to-purchase content in creative, and increase & measure path-to-purchase results.

Pathformance is a leading digital and marketing technology company that connects brands and shoppers by providing the only real time data available in the industry, to drive double digit sales lifts at retail and eliminate blind spots in the marketplace.

We collect real time data of store-level, item level, and product availability data and activate through digital media at the point of purchase, and provide subscription of real time data for CPG brands, Ad-Tech, and Shopper Marketing customers to leverage in the marketplace.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Search
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Search, Email
  • CPC, CPI, CPM, Flat Rate, Revshare / ROAS
  • Ad Network, Ad Technology Provider, Demand Side Platform, Mobile App Publisher, Retargeting, Web Publisher, Other
  • Headline:
    Shopper Marketing Real Time Data
  • Self / Managed Service:
    Managed Service
  • Industries
    Consumer Packaged Goods, eCommerce, Food & Beverage, Health & Beauty, Retail, Technology
  • Key Differentiator
    Pathformance is a leading digital and marketing technology company that connects brands and shoppers by providing the only real time data available in the industry, to drives double digit sales lifts at retail and eliminating blind spots in the marketplace. We collect real time data of store-level, item level, and product availability data and activate through digital media at the point of purchase, and provide subscription of real time data for CPG brands, Ad-Tech, and Shopper Marketing customers to leverage in the marketplace. This means brands, agencies, and ad-tech companies will understand and activate down to the store level, in real time, market share conditions and share of shelf and be able to activate quickly instead of waiting for lagging data. Competitive Advantage. ​ Ask about our Shopper Marketing Platform. ​ Get started today to drive sales of your brand, with ROI and Sales Lifts Measurement.
  • Targeting

    CPG, Retail, E-commerce, Search, Ad-Tech, Media, Agencies, Shopper Marketing, Brands, Consumer Package Goods

  • Data Partners
    Nielsen
Site Traffic
  • 25966095 Global Rank
  • 840
    United States
  • 227 Estimated Visits
Traffic Sources
  • Search
    100.00%
  • Mail
    0.00%
  • Direct
    0.00%
  • Social
    0.00%
  • Display
    0.00%
  • Referrals
    0.00%
Powered by
Alexa Traffic Data
Global Rank 1,472,769
7,361
Links In Count 1
India Rank 64,548
37
India Page Views 54.4%
0.5%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Video Games
  • Developers and Publishers
  • Rockstar Games
Pathformance advertising reaches 227 visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPC, CPI, CPM, flat_rate, Revshare/ROAS on channels such as Display, Video, Mobile, Social, Search, Email Advertising on Pathformance will allow you to reach consumers in industries or verticals such as Retail, Consumer Packaged Goods, eCommerce, Food & Beverage, Technology, Health & Beauty; you can target them with parameters such as: CPG, Retail, E-commerce, Search, Ad-Tech, Media, Agencies, Shopper Marketing, Brands, Consumer Package Goods.

They are headquartered at Palo Alto, CA, United States, and have 1 advertising & marketing contacts listed on Kochava.
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Pathformance Categories
Last Updated 12/26/24
Pathformance advertising reaches 227 visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPC, CPI, CPM, flat_rate, Revshare/ROAS on channels such as Display, Video, Mobile, Social, Search, Email Advertising on Pathformance will allow you to reach consumers in industries or verticals such as Retail, Consumer Packaged Goods, eCommerce, Food & Beverage, Technology, Health & Beauty; you can target them with parameters such as: CPG, Retail, E-commerce, Search, Ad-Tech, Media, Agencies, Shopper Marketing, Brands, Consumer Package Goods.

They are headquartered at Palo Alto, CA, United States, and have 1 advertising & marketing contacts listed on Kochava.