Publisher: PerishableNews - Perishable Food Industry News

PerishableNews.com is dedicated to three propositions: First, that perishables are and, for the foreseeable future, will be the crucial arena for differentiating competition in the food marketing business. Second, that looking at the business solely through the prism of long-established departments specializing in different perishable areas — such as produce, deli, meat, dairy, bakery, seafood and floral — is no longer sufficient. Third, that executives, confronted with understanding the significance of perishables to their operations and directing the success of these operations, are presented with an overabundance of information, and the challenge is to determine what information is important and what is its meaning and significance. Our Mission Each day, PerishableNews.com will deliver the most current and relevant information that affects retail perishable-food (and floral-department) executives. From the V.P. of Perishables down to individual buyers for each of the different departments — produce, deli, meat & poultry, seafood, dairy, bakery, floral — PerishableNews.com offers an online resource that will help perishables executives do their jobs better by staying ahead of the news and trends. For advertisers, there will be no better place to reach perishables executives than PerishableNews.com. If you are a company wishing to promote an item specific to an individual perishable department, such as deli or floral, we have developed separate “channels” for each of the departments. If you are a company wishing to promote a product or service for the entire retail perishables category, we also have a “channel,” called Retail/Foodservice, that higher-level executives and those aspiring to run the entire perishables category can turn to. In essence, there’s a place for everyone to reach targeted departments and the general category as well. Reasons to Advertise In a word: relationships. For more than 22 years, Jim Prevor has built tremendous reader loyalty among leaders in the perishable food industry. Through the publications he has produced – PRODUCE BUSINESS, DELI BUSINESS, AMERICAN FOOD AND AG EXPORTER, FOOD DISTRIBUTION MAGAZINE – and through his experience in his family-owned food business, Mr. Prevor has earned respect among the perishable food industry as the premier thought-leader. Now, after having published PERISHABLEPUNDIT.COM — the leading website for indepth analysis of the perishables food industry — the relationships have grown deeper and wider, spanning the globe, with important buyers and decision-makers reading and responding to our website each day. With PerishableNews.com, the first website to deliver news to all perishable department executives, the mission to build upon buyer relationships continues. Your advertising support in PerishableNews.com gives your company exclusive access to the top executives, buyers and leaders in the perishables arena. Worldwide Reach Each new edition of PerishableNews.com is delivered to perishables-department executives throughout North America and around the world. Through our exclusive e-mail and RSS-feed subscription delivery system, perishables executives receive the PerishableNews.com regularly and can always enter our website 24/7 and 365 days a year. These executives also pass along important articles by e-mailing them to other executives. You can be assured your ad reaches the largest group of fresh food and floral executives assembled. Energize Your Marketing Plan PerishableNews.com will provide powerful online communications opportunities to integrate into your company's trade marketing plans. Perishable News “Power Play” Advertise on the PerishableNews.com Website and on the PerishableNews E-Mail Announcement Page. Reach our exclusive list of perishable department heads before they visit PerishableNews.com and carry your message through on the website 24/7. Specifications Maximum file size: 20K for .gif /.jpg and 30K for flash. File formats: GIF, JPG, Rich media — all Rich media ads must be provided as .fla files and should be cleared with PerishableNews.com's production department. Maximum looping limit is four times. All artwork must be received at least five days in advance of start date. Other Opportunities Let us help you plan an integrated marketing program to reach the perishable food industry and the segment you are targeting. We can assist with marketing in print, online and in person with custom products, speeches, and/or regularly published products. In addition, our sister publications — PERISHABLEPUNDIT.COM, PRODUCE BUSINESS, DELI BUSINESS, AMERICAN FOOD AND AG EXPORTER and CHEESE CONNOISSEUR — are all leaders in their respective fields, and cross-marketing incentives are available by combining advertising in any of these magazines/websites with PerishableNews.com.