Persona.ly is a mobile-first DSP operating worldwide. Using proprietary bidder and machine learning algorithms, Persona.ly offers transparent, performance-driven, highly-targeted UA and retargeting solutions at scale with access to over 1.8 Million ad auctions per second. Persona.ly algorithms analyze over 60 data points before serving each impression, including aggregated data from their own DMP, allowing to reliably predict which users are going to click, install and eventually engage with the app on a daily basis.
Persona.ly offers a programmatic & fully transparent service, from playable and dynamic creative generation to driving scale outside of traditional acquisition channels and providing actionable marketing insights.
- Company Name:Persona.ly
- CEO Name:Ofir Pasternak
(View Trends)
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Headquarters: (View Map)Rehovot, Israel
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Office Locations:Israel, Japan, US, Indonesia, Japan, India, South Korea, China
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10 - 50 employees
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Mobile Display, Mobile Video, Native, Playable, Rewarded Video
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CPM
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Ad Agency, Demand Side Platform, Retargeting, SKAD Certified, Authorized Partner, SKAD Certified
- Minimum Spend:$10001-$25000
- Headline:Mobile DSP - ML-Driven Mobile User Acquisition and Retargeting
- Self / Managed Service:Managed Service
- IndustrieseCommerce, Entertainment, Financial Services, Gaming, Retail, Technology, Mobile App Installs
- Key DifferentiatorConnecting engaged users to apps they will adore Persona.ly combines post-install event based optimization, creativity & consumer behavior analysis to get you the right users.
- Targeting
Machine learning driven lookalike targeting; Contextual distance targeting
- 349125 Global Rank
- 304217 United States
- 188 K Estimated Visits
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Direct83.94%
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Referrals6.55%
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Social4.65%
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Search2.81%
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Display2.05%
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Mail0.00%
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11.29%
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9.67%
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7.11%
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4.14%
- Hong Kong 38.7%
- Brazil 15.3%
- India 10.6%
- United States 5.4%
- Canada 3.6%
- Peace
- Activism and Peace Work
They are headquartered at Rehovot, Israel, and have 9 advertising & marketing contacts listed on Kochava.
Persona.ly works with Advertising technology companies such as Google Remarketing, DoubleClick.Net, DoubleClick Bid Manager, AppNexus, Rubicon Project, LinkedIn Ads, Facebook Custom Audiences.