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Persona.ly
Mobile DSP - ML-Driven Mobile User Acquisition and Retargeting
KOCHAVA SKAD CERTIFIED
AUTHORIZED PARTNER
CPM
Last Edited by
Ayelet Mechany
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About

Persona.ly is a mobile-first DSP operating worldwide. Using proprietary bidder and machine learning algorithms, Persona.ly offers transparent, performance-driven, highly-targeted UA and retargeting solutions at scale with access to over 1.8 Million ad auctions per second. Persona.ly algorithms analyze over 60 data points before serving each impression, including aggregated data from their own DMP, allowing to reliably predict which users are going to click, install and eventually engage with the app on a daily basis.

Persona.ly offers a programmatic & fully transparent service, from playable and dynamic creative generation to driving scale outside of traditional acquisition channels and providing actionable marketing insights.

Capabilities
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Playable
  • Rewarded Video
  • Mobile Display, Mobile Video, Native, Playable, Rewarded Video
  • CPM
  • Ad Agency, Demand Side Platform, Retargeting, SKAD Certified, Authorized Partner, SKAD Certified
  • Minimum Spend:
    $10001-$25000
  • Headline:
    Mobile DSP - ML-Driven Mobile User Acquisition and Retargeting
  • Self / Managed Service:
    Managed Service
  • Industries
    eCommerce, Entertainment, Financial Services, Gaming, Retail, Technology, Mobile App Installs
  • Key Differentiator
    Connecting engaged users to apps they will adore Persona.ly combines post-install event based optimization, creativity & consumer behavior analysis to get you the right users.
  • Targeting

    Machine learning driven lookalike targeting; Contextual distance targeting

Site Traffic
  • 349125 Global Rank
  • 304217
    United States
  • 188 K Estimated Visits
Traffic Sources
  • Direct
    83.94%
  • Referrals
    6.55%
  • Social
    4.65%
  • Search
    2.81%
  • Display
    2.05%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 24,732
1,225
Links In Count 107
9
Hong Kong Rank 3,915
9,850
Hong Kong Page Views 38.7%
11.2%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Biotechnology and Pharmaceuticals
  • Pharmaceuticals
  • Veterinary
Persona.ly advertising reaches 188k visitors across desktop and mobile web, in countries such as United States, Brazil, Portugal, Russia, Switzerland, Israel, Ukraine, Germany. Pricing models they offer are CPM on channels such as Mobile, MobileVideo, Native, Playable, RewardedVideo Advertising on Persona.ly will allow you to reach consumers in industries or verticals such as eCommerce, Technology, Mobile App Installs, Retail, Financial Services, Entertainment, Gaming; you can target them with parameters such as: Machine learning driven lookalike targeting; Contextual distance targeting.

They are headquartered at Rehovot, Israel, and have 9 advertising & marketing contacts listed on Kochava.

Persona.ly works with Advertising technology companies such as Google Remarketing, DoubleClick.Net, DoubleClick Bid Manager, AppNexus, Rubicon Project, LinkedIn Ads, Facebook Custom Audiences.
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Persona.ly Categories
Last Updated 3/30/25
Persona.ly advertising reaches 188k visitors across desktop and mobile web, in countries such as United States, Brazil, Portugal, Russia, Switzerland, Israel, Ukraine, Germany. Pricing models they offer are CPM on channels such as Mobile, MobileVideo, Native, Playable, RewardedVideo Advertising on Persona.ly will allow you to reach consumers in industries or verticals such as eCommerce, Technology, Mobile App Installs, Retail, Financial Services, Entertainment, Gaming; you can target them with parameters such as: Machine learning driven lookalike targeting; Contextual distance targeting.

They are headquartered at Rehovot, Israel, and have 9 advertising & marketing contacts listed on Kochava.

Persona.ly works with Advertising technology companies such as Google Remarketing, DoubleClick.Net, DoubleClick Bid Manager, AppNexus, Rubicon Project, LinkedIn Ads, Facebook Custom Audiences.