About

The first newspaper in Emmet County was founded in 1875. That same year, The Little Traverse Republic was founded in Harbor Springs by Warren Bowen. Three years later, in 1878, two more papers emerged, The Emmet County Independent in Harbor Springs, the Petoskey City Record, and a summer supplement called The Daily Resorter.

Over the years, the names consolidated as The Emmet County Graphic in Harbor Springs and The Petoskey Evening News.

In the 1930s, William F. Schaller started The Northern Michigan Shopping Review, which soon changed its name to The Northern Michigan Review. In 1953, The Northern Michigan Review and The Petoskey Evening News merged under the name Petoskey News-Review with Albert Schaller as publisher.

In the late 1950s, the News-Review merged with The Emmet County Graphic. Today, the News-Review prints a five days a week daily edition and a summer supplement called The Graphic.

At the time of his death in 1979, Albert Schaller had expanded News-Review interests to include the Gaylord Herald-Times and the Charlevoix Courier. Kirk Schaller started the Super Shopper, and later as president and publisher began PhoneGuide Community Telephone Directory in 1987. Kirk Schaller died Feb. 25, 2001.

In 2006, Northern Michigan Review was purchased by Schurz Communications, Inc. (SCI), based in South Bend, Indiana. SCI is a diversified privately owned, nationwide communication company with properties that are among the most valued and trusted in the information industry.

Schurz Communications newspapers have a long tradition of editorial excellence, technical innovation and a commitment to the highest standards for quality and excellence in journalism. Our companies put great emphasis on seeking the truth and sharing it with others. Our purpose is to provide a better understanding of the world, so that our readers, viewers and users are more informed and can positively impact our communities and society.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Northern Michigan News, Sports, Entertainment and Classifieds
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Financial Services, Sports
  • Key Differentiator
    The first newspaper in Emmet County was founded by Rozelle Rose in Petoskey in 1875. He printed on a headpress, feeding each sheet into the press one at a time. He had to repeat the process to print the other side. The pages were then hand inserted together and hand folded. That same year, The Little Traverse Republic was founded in Harbor Springs by Warren Bowen. Three years later, in 1878, two more papers emerged, The Emmet County Independent in Harbor Springs, the Petoskey City Record, and a summer supplement called The Daily Resorter. Over the years, these diverse editions were bought, sold and changed names to finally consolidate as The Emmet County Graphic in Harbor Springs and The Petoskey Evening News. In the 1930s, William F. Schaller stepped into the press picture and started The Northern Michigan Shopping Review, which soon changed its name to The Northern Michigan Review. In 1953, The Northern Michigan Review and The Petoskey Evening News merged under the name Petoskey News-Review with Albert Schaller as publisher. In the late 1950s, the News-Review merged with The Emmet County Graphic. Today, the News-Review prints a 5 days a week daily edition and a separate summer supplement called The Graphic. The Schaller family was the guiding force behind the daily paper in Northwestern Michigan beyond Traverse City for a half-century. At the time of his death on July 10, 1979, Albert Schaller had been in the publishing business for 56 years, and expanded News-Review interests to include the Gaylord Herald-Times, Charlevoix Courier and The Graphic. Kirk Schaller, then retail ad manager, started the Super Shopper, and later as president and publisher began PhoneGuide Community Telephone Directory in 1987. Kirk Schaller died Feb. 25, 2001. Under the guidance of Albert and Kirk, the News-Review became the second daily newspaper in Michigan to be printed by the then-revolutionary photo offset process. Other members of the Schaller family are still involved in the business through PhoneGuide, including Kirk's wife, Elsa, and his children Gretchen and Patrick. In 2006, Northern Michigan Review was purchased by Schurz Communications, Inc. (SCI), based in South Bend, Indiana. SCI is a diversified privately owned, nationwide communication company with premier properties that are among the most valued and trusted in the news and information industry. What began in 1872 with the South Bend Tribune has grown to include eight daily newspapers. The company also owns weekly and shopper publications, four television stations, four radio stations, two cable companies, and a printing company. Schurz Communications newspapers have a long tradition of editorial excellence, technical innovation and a commitment to the highest standards for quality and excellence in journalism. Our companies put great emphasis on seeking the truth and sharing it with others. Our purpose is to provide a better understanding of the world, so that our readers, viewers and users are more informed and can positively impact our communities and society.
  • Owned / Operated Properties
    heraldtimes.com
Site Traffic
  • 102731 Global Rank
  • 19199
    United States
  • 404 K Estimated Visits
Traffic Sources
  • Search
    46.74%
  • Direct
    40.33%
  • Social
    10.43%
  • Mail
    1.46%
  • Referrals
    1.06%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 171,476
914
United States Rank 44,709
6,863
United States Page Views 92.5%
7.5%
Top Countries
Top Search Keywords
  • Petoskey
Ad Intelligence
  • Native
    74.09%
  • Standard
    22.60%
  • Direct
    3.32%
Ads Seen Recently
2,675
Petosky News.com
Device
Mobile
Dimensions
300x250
Petosky News.com
Device
Mobile
Dimensions
320x50
Petosky News.com
Device
Mobile
Dimensions
320x50
Petosky News.com
Device
Desktop
Dimensions
300x250
Petosky News.com
Device
Mobile
Dimensions
300x250
Petosky News.com
Device
Mobile
Dimensions
other
Petosky News.com
Device
Mobile
Dimensions
other
Petosky News.com
Device
Desktop
Dimensions
other
Petosky News.com
Device
Desktop
Dimensions
other
Petosky News.com
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
video.unrulymedia.com
reseller
1166984029
improvedigital.com
reseller
1577
emxdgt.com
reseller
1643
1e1d41537f7cad7f
advertising.com
reseller
28458
beachfront.com
reseller
13749
e2541279e8e2ca4d
smartadserver.com
reseller
3563
rubiconproject.com
reseller
16698
0bfd66d529a55807
openx.com
reseller
539154393
contextweb.com
reseller
560382
indexexchange.com
reseller
183756
appnexus.com
reseller
3364
Petosky News.com advertising reaches 404k visitors across desktop and mobile web, in countries such as United States, India, Canada, Brazil, Australia. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on Petosky News.com will allow you to reach consumers in industries or verticals such as Sports, Entertainment, Financial Services.

They are headquartered at Petoskey, MI, United States, and have 5 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Petosky News.com inventory partners include: video.unrulymedia.com, improvedigital.com, emxdgt.com, advertising.com, beachfront.com, smartadserver.com, rubiconproject.com, openx.com, contextweb.com, indexexchange.com, appnexus.com, spotxchange.com, spotx.tv, taboola.com, pubmatic.com, google.com, aps.amazon.com, outbrain.com, synacor.com, 33across.com, rhythmone.com, bidtellect.com, triplelift.com, admanmedia.com, axonix.com, lijit.com, sovrn.com, e-planning.net, districtm.io, yahoo.com, conversantmedia.com, gumgum.com, insticator.com, undertone.com, onetag.com, vindicosuite.com, brightcom.com, advangelists.com, ucfunnel.com, aralego.com, springserve.com, somoaudience.com, adingo.jp, amxrtb.com, mediago.io, ssp.ynxs.io, adiiix.com, sonobi.com, groundtruth.com, loopme.com, mobileadtrading.com, aol.com, adtech.com, ad-generation.jp, adyoulike.com, admixer.net, zedo.com, nativo.com, liveintent.com, aerserv.com, freewheel.tv, lkqd.com, lkqd.net, infolinks.com, sabio.us, quantcast.com, omnijay.com, wowyow.com, tribalfusion.com, tremorhub.com, supply.colossusssp.com, exponential.com, across.com, 33, criteo.com, trustx.org, adform.com, smartclip.net, sekindo.com, mobfox.com, bidfluence.com, smartyads.com, coxmt.com, valueclickmedia.com, lbdp.us, onepath.ai, turf.digital, anyclip.com, anyclip-media.com, mediabong.com, criteo.net, amazon-adsystem.com, aolcloud.net, sharethrough.com, lockerdome.com, carambo.la, amazon.com, nativeads.com, yieldlab.net, spoutable.com, telaria.com, connatix.com, revcontent.com, nobid.io, ace, fyber.com, saambaa.com, vhbx.co, yieldmo.com, wibbitz.com, vidazoo.com, btrll.com.

Petosky News.com works with Advertising technology companies such as Google Publisher Tag, Chango, Atlas, Brilig, Yield Manager, Datonics, Videology, AOL-Time Warner Online Advertising, DemDex, Drawbridge, Media Innovation Group, Facebook Exchange FBX, Openads/OpenX, RadiumOne, Advertising.com, Rocket Fuel, SiteScout, PointRoll, DoubleVerify, X Plus One, LucidMedia, Dstillery, Brandscreen, Neustar AdAdvisor, The Trade Desk, Bizo, eXelate, Pubmatic, CheckM8, DoubleClick.Net, Google Adsense, Zedo, Tacoda, Connexity, Simpli.fi, Integral Ad Science, Criteo, Proclivity, ADTECH, IponWeb BidSwitch, Rubicon Project, Accuen, Experian, ContextWeb, SpotXchange, Adap.TV, AcuityAds, Aggregate Knowledge, Digilant, AdGear, Outbrain, Twitter Ads, Conversant, MyBuys, NetSeer, Yahoo Small Business, Eq Ads, Specific Media, Switch Ads, Burst Media, Improve Digital, Zenovia, AudienceScience, Upfront Digital Media, Tapad, Mediaplex, bRealtime, Commission Junction, eyeReturn, Taboola, RhythmOne, BlueKai DMP, Magnetic, Flashtalking, CivicScience, GAP, Yieldmo, BounceX, AdRoll, Cliipa, AlephD, StickyAds TV, Technorati Media, Adconion, Jivox, Yahoo Ad Sync, Adobe Audience Manager Sync, Tribal Fusion, Visual Revenue, Amazon Ad System, Amazon Associates, AdBlade Embed, Adblade, Nativo, OwnLocal, AppNexus, Turn, Ads.txt, Google Direct, Google Reseller, Tremor Video Reseller, SpotXChange Reseller, OpenX Reseller, LKQD Reseller, PubMatic Reseller, BrightRoll Reseller, ContextWeb Reseller, FreeWheel Reseller, RubiconProject Reseller, Improve Digital Reseller, AOL Reseller, AppNexus Reseller, Yieldmo Direct, DistrictM Direct, OpenX Direct, RubiconProject Direct, Fyber Reseller, Taboola Direct, Taboola Reseller, Sovrn Reseller, Lijit Reseller, GumGum Reseller, Smaato Direct, GumGum Direct, 33 Across Reseller, Criteo Reseller, Smaato Reseller, Synacor Reseller, Amazon Direct, Outbrain Direct, Outbrain Reseller, IndexExchange Reseller, IndexExchange Direct, Sovrn Direct, Lijit Direct, SmartAdServer Reseller, RhythmOne Direct, RhythmOne Reseller, ORC International Reseller, Synacor Direct, SpringServe Reseller, Comet Cox Media Reseller, DistrictM Reseller, Beachfront Reseller, Converstand Media Reseller, Amazon Reseller, ShareThrough Reseller, Bidfluence Reseller, Sonobi Reseller, ContextWeb Direct, 33 Across Direct, Carambola Reseller, Spoutable Reseller, Adform Reseller, Brightcom Direct, MthSense, Evidon, GumGum, Consumable, Google Adsense Asynchronous, RUN Ads, Beeswax, Media.net, Teads, Infolinks, Walmart, AppNexus Segment Pixel, Sonobi Direct, Brightcom Reseller, Taboola Sponsored Links, JustPremium, Index Exchange, DistrictM, Sonobi, Adify, BlueKai, StackAdapt, Bidtellect, 161Media, GetIntent, Adhigh, Converstand Media Direct, DoubleClick Bid Manager, Google Inteactive Media Ads, DynAdmic, LoopMe Reseller, Google AdSense Integrator, Link Share, Eye View Digital, Admixer, SpotX, Connatix, Vidible, Emerse, Smart Adserver, Eyeota, AdTheorent, TripleLift, MicroAd, AdMatrix, plista, Sociomantic, AdStanding, Avocet, Vidazoo Reseller, Primis Reseller, Undertone Direct, Lockerdome Reseller, Epsilon Reseller, Yieldlab Reseller, Native Ads Reseller, saambaa Reseller, Insticator Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, SmartyAds Reseller, Admixer Reseller, Mobfox Reseller, Smartclip Reseller, Yahoo Direct, SpringServe Direct, Rock You Reseller, Next Millenium Direct, Exponential Direct, Mars Media Group Direct, Vuble Reseller, PubMatic Direct, Fatchilli Direct, Admixer Direct, AppNexus Direct, LKQD Direct, Blis, Mobile Ad Trading, Nativo Direct, Infectious Media, MaxPoint Interactive, Adelphic, ZypMedia, Loopme, Advangelists, PLAYGROUND XYZ, ClickCertain, Nativo Reseller, ucfunnel Reseller, Undertone Reseller, Infolinks Direct, So-net Media, Freebit Admind, Cinarra, AdTech Studio, Vhbx Reseller, Sojern, Insticator, Innovid, Caraytech e-planning, EMX, Sharethrough, Native Ads, adtelligent, LifeStreet Media, Vuble, Polymorph, SpringServe, Clickagy, NewsMax Feed Network, Ad Lightning, Powerlinks, BidSwitch, Hybrid.ai, Intimate Merger, Adition, Admedo, Prebid, Yahoo Reseller, TrustX Direct, Tremor Video Direct, Bidtellect Reseller, Criteo Direct, AnyClip Direct, AerServ Direct, LiveIntent Direct, Triple Lift Direct, Zedo Direct, AdMan Direct, AdYouLike Reseller, FreeWheel Direct, GroundTruth Reseller, Improve Digital Direct, OneTag Reseller, Quantcast Direct, SmartAdServer Direct, SpotXChange Direct, Revcontent Direct, Connatix Direct, Telaria Reseller, Amazon Transparent Ad Marketplace, PHP Ads, Polar, Header Tag by Index Exchange, TrustX, Sourcepoint, AOL Direct, Consumable Direct, DistroScale Direct, ORC International Direct, JUICE Mobile Direct, Kargo Direct, ShareThrough Direct, Teads Direct, Telaria Direct, The MediaGrid Direct, Triton Digital Direct, YuMe Direct, AdMan Reseller, Facebook Reseller, Nudge, App-Ads.txt, Snap Pixel, Aniview Reseller, Media.net Direct.