About

Placecast is a location intelligence platform that leverages carrier data, location data, and user behavior to deliver better audience, verification, and insight solutions.

With Placecast’s suite of products, advertisers can create custom audience segments and target customers with location-enabled mobile ad campaigns on Placecast’s demand side platform (DSP) or
evaluate the accuracy of campaigns and impact on customer behavior.

Placecast has created over 400 million unique mobile user profiles utilizing billions of mobile data attributes and has been trusted by global enterprises such as Rogers, AT&T, Discover, Visa and O2
Telefonica. Placecast has helped brands such as Starbucks, Gap, JetBlue, and Subway deliver more relevant and personalized mobile experiences to their target audiences and optimize.

Founded in 2005, Placecast is headquartered in San Francisco, with offices in Atlanta, New York, and London.

Capabilities
  • Mobile Display
    Platform Supported:
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Store locator, Weather, Games, Social Media, Carousel, Event, Grand Openings, Shop Now, Video, Dynamic Distance, Nearest Location, Time-Based Messaging
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Mobile Display, Mobile Video, Social
  • CPM
  • Ad Network, Ad Technology Provider, Demand Side Platform, Other
  • Headline:
    Location-based Mobile DMP and DSP
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Entertainment, Financial Services, Food & Beverage, Health & Beauty, Retail, Sports, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    Placecast is a location intelligence platform that leverages deterministic carrier data to deliver better audience, verification, and insight solutions. Unlike all other location data companies, Placecast uses carrier data as a truth set and applies that data as a filter to other data sets to verify location accuracy. We believe that the connection between people and places over time is a strong signal in the consumer journey. Unfortunately, as much as 50% of location data in use today is inaccurate. Our technology is uniquely designed to harness carrier data, user mobile location, and place (POI) data to provide advertisers with a rich and verified understanding of the relationship between consumers and locations over time, enabling them to make smarter marketing decisions.
  • Programmatic Integrations & Publisher / Inventory Partners
    Placecast works with most of the major mobile ad exchanges with access to PMPs as well.
  • Targeting

    Past purchase, location behavior, digital behavior, demographic, geofencing, CRM retargeting

  • Data Partners
    LiveRamp
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    IAS, MOAT, Nielsen, DoubleVerify
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek, Celtra, Aarki, Medialets, Flashtalking
Site Traffic
  • 5573936 Global Rank
  • 840
    United States
  • 14.6 K Estimated Visits
Traffic Sources
  • Direct
    48.30%
  • Mail
    31.58%
  • Social
    17.44%
  • Search
    2.68%
  • Display
    0.00%
  • Referrals
    0.00%
Powered by
Alexa Traffic Data
Global Rank 6,040,998
132,018
United States Rank 42,062
3,947
United States Page Views 54.4%
0.6%
Top Countries
Top Search Keywords
  • Electronics and Electrical
  • Capacitors and Resistors
  • Capacitors
Placecast advertising reaches 14.6k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Georgia. Pricing models they offer are CPM on channels such as Mobile, MobileVideo, Social Advertising on Placecast will allow you to reach consumers in industries or verticals such as Clothing & Fashion, Technology, Automotive, Food & Beverage, Sports, Telecommunications, Travel & Leisure, Consumer Packaged Goods, Entertainment, Financial Services, Retail, Health & Beauty; you can target them with parameters such as: Past purchase, location behavior, digital behavior, demographic, geofencing, CRM retargeting.

They are headquartered at San Francisco, CA, United States, and have 22 advertising & marketing contacts listed on Kochava.

Placecast works with Advertising technology companies such as DoubleClick.Net, LinkedIn Ads, Placecast.