Placecast is a location intelligence platform that leverages carrier data, location data, and user behavior to deliver better audience, verification, and insight solutions.
With Placecast’s suite of products, advertisers can create custom audience segments and target customers with location-enabled mobile ad campaigns on Placecast’s demand side platform (DSP) or
evaluate the accuracy of campaigns and impact on customer behavior.
Placecast has created over 400 million unique mobile user profiles utilizing billions of mobile data attributes and has been trusted by global enterprises such as Rogers, AT&T, Discover, Visa and O2
Telefonica. Placecast has helped brands such as Starbucks, Gap, JetBlue, and Subway deliver more relevant and personalized mobile experiences to their target audiences and optimize.
Founded in 2005, Placecast is headquartered in San Francisco, with offices in Atlanta, New York, and London.
- Company Name:Placecast
- CEO Name:Alistair Goodman
(View Trends)
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Headquarters: (View Map)San Francisco, CA, United States
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Office Locations:California
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10 - 50 employees
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Mobile Display, Mobile Video, Social
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CPM
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Ad Network, Ad Technology Provider, Demand Side Platform, Other
- Headline:Location-based Mobile DMP and DSP
- Self / Managed Service:Self-Service & Managed Service
- IndustriesAutomotive, Clothing & Fashion, Consumer Packaged Goods, Entertainment, Financial Services, Food & Beverage, Health & Beauty, Retail, Sports, Technology, Telecommunications, Travel & Leisure
- Key DifferentiatorPlacecast is a location intelligence platform that leverages deterministic carrier data to deliver better audience, verification, and insight solutions. Unlike all other location data companies, Placecast uses carrier data as a truth set and applies that data as a filter to other data sets to verify location accuracy. We believe that the connection between people and places over time is a strong signal in the consumer journey. Unfortunately, as much as 50% of location data in use today is inaccurate. Our technology is uniquely designed to harness carrier data, user mobile location, and place (POI) data to provide advertisers with a rich and verified understanding of the relationship between consumers and locations over time, enabling them to make smarter marketing decisions.
- Programmatic Integrations & Publisher / Inventory PartnersPlacecast works with most of the major mobile ad exchanges with access to PMPs as well.
- Targeting
Past purchase, location behavior, digital behavior, demographic, geofencing, CRM retargeting
- Data PartnersLiveRamp
- Ad Verification / Brand Safety / Measurement / Viewability PartnersIAS, MOAT, Nielsen, DoubleVerify
- Approved 3rd Party Ad Serving / Rich Media VendorsSizmek, Celtra, Aarki, Medialets, Flashtalking
- 5573936 Global Rank
- 840 United States
- 14.6 K Estimated Visits
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Direct48.30%
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Mail31.58%
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Social17.44%
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Search2.68%
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Display0.00%
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Referrals0.00%
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- Israel 46.3%
- United States 26.4%
- Argentina 7.4%
- India 3.6%
- Pakistan 2.0%
- Consumer Goods and Services
- Toys and Games
- Baby and Toddler
They are headquartered at San Francisco, CA, United States, and have 22 advertising & marketing contacts listed on Kochava.
Placecast works with Advertising technology companies such as DoubleClick.Net, LinkedIn Ads, Placecast.