Kochava Media Index - Placecast Reviews, Pricing, Traffic, Rate Card Cost, eCPM, Mediakits

Placecast is a location intelligence platform that leverages carrier data, location data, and user behavior to deliver better audience, verification, and insight solutions.

With Placecast’s suite of products, advertisers can create custom audience segments and target customers with location-enabled mobile ad campaigns on Placecast’s demand side platform (DSP) or
evaluate the accuracy of campaigns and impact on customer behavior.

Placecast has created over 400 million unique mobile user profiles utilizing billions of mobile data attributes and has been trusted by global enterprises such as Rogers, AT&T, Discover, Visa and O2
Telefonica. Placecast has helped brands such as Starbucks, Gap, JetBlue, and Subway deliver more relevant and personalized mobile experiences to their target audiences and optimize.

Founded in 2005, Placecast is headquartered in San Francisco, with offices in Atlanta, New York, and London.

Company Name:
Placecast
CEO Name:
Alistair Goodman

(View Trends)

Headquarters: (View Map)
San Francisco, CA, United States
Office Locations:
California
10 - 50 employees
http://placecast.net/

Capabilities

Mobile Display
Platform Supported:
- Mobile Web
- Mobile Rich Media (Including Interstitials & Expandables)
  
  Yes No
- Tablet Traffic
  
  Yes No
- Native & Custom Mobile Executions
  
  Yes No
- Requires SDK Integration
  
  Yes No
Ad Features / Call-To-Actions

Store locator, Weather, Games, Social Media, Carousel, Event, Grand Openings, Shop Now, Video, Dynamic Distance, Nearest Location, Time-Based Messaging
Mobile Video
- Pre-Roll
  
  Yes No
- Mid-Roll
  
  Yes No
- Post-Roll
  
  Yes No
- Outstream Video
  
  Yes No
- Custom Mobile Video Executions
  
  Yes No
Social

Mobile Display, Mobile Video, Social
CPM
Ad Network, Ad Technology Provider, Demand Side Platform, Other
Headline:
Location-based Mobile DMP and DSP
Self / Managed Service:
Self-Service & Managed Service

Industries
Automotive, Clothing & Fashion, Consumer Packaged Goods, Entertainment, Financial Services, Food & Beverage, Health & Beauty, Retail, Sports, Technology, Telecommunications, Travel & Leisure
Key Differentiator
Placecast is a location intelligence platform that leverages deterministic carrier data to deliver better audience, verification, and insight solutions. Unlike all other location data companies, Placecast uses carrier data as a truth set and applies that data as a filter to other data sets to verify location accuracy. We believe that the connection between people and places over time is a strong signal in the consumer journey. Unfortunately, as much as 50% of location data in use today is inaccurate. Our technology is uniquely designed to harness carrier data, user mobile location, and place (POI) data to provide advertisers with a rich and verified understanding of the relationship between consumers and locations over time, enabling them to make smarter marketing decisions.
Programmatic Integrations & Publisher / Inventory Partners
Placecast works with most of the major mobile ad exchanges with access to PMPs as well.
Targeting
Past purchase, location behavior, digital behavior, demographic, geofencing, CRM retargeting
Data Partners
LiveRamp
Ad Verification / Brand Safety / Measurement / Viewability Partners
IAS, MOAT, Nielsen, DoubleVerify
Approved 3rd Party Ad Serving / Rich Media Vendors
Sizmek, Celtra, Aarki, Medialets, Flashtalking