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Playbill
Publisher: Playbill: Broadway, Off-Broadway, London News, Listings and Tickets
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Playbill
About

Playbill is the preeminent destination for all things theatre and has become an internationally known symbol of the arts since 1884.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Playbill: Broadway, Off-Broadway, London News, Listings and Tickets
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Travel & Leisure
  • Key Differentiator
    Playbill is the exclusive magazine for Broadway and Off-Broadway theatregoers, providing the information necessary for the understanding and enjoyment of each show, including features articles and columns by and about theatre personalities, entertainment, travel, fashion, dining and other editorial pieces geared to the lifestyle of the upscale, active theatre attendee. Playbill also proudly serves New York's three most prominent performing arts venues - the Metropolitan Opera House, Lincoln Center (Avery Fisher Hall, Alice Tully Hall, New York State Theater) and Carnegie Hall.
Site Traffic
URL: playbill.com
  • 43047 Global Rank
  • 8869
    United States
  • 1.72 M Estimated Visits
Created with Highcharts 7.1.2SeptemberOctoberNovemberDecemberJanuaryFebruary0100K200K300K400K500K600K700K800K900K1000K1.1M1.2M1.3M1.4M1.5M1.6M1.7M1.8M1.9M
Traffic Sources
  • Direct
    44.14%
  • Search
    43.19%
  • Social
    9.99%
  • Mail
    1.62%
  • Referrals
    1.03%
  • Display
    0.02%
Geography Breakdown
Powered by
Alexa Traffic Data
URL: playbill.com
Global Rank 17,843
551
Links In Count 4,416
45
United States Rank 3,064
154
United States Page Views 89.1%
0.1%
Created with Highcharts 7.1.2Jun 1Jun 3Jun 5Jun 7Jun 9Jun 11Jun 13Jun 15Jun 17Jun 19Jun 21Jun 23Jun 25Jun 27Jun 291100002000030000
Created with Highcharts 7.1.2Jun 1Jun 3Jun 5Jun 7Jun 9Jun 11Jun 13Jun 15Jun 17Jun 19Jun 21Jun 23Jun 25Jun 27Jun 290 M2 M4 M6 M8 M
Top Countries
Top Sites Linking In
Top Search Keywords
  • New York City
  • Manhattan
Ad Intelligence
URL: playbill.com
  • Native
    5.54%
  • Standard
    93.56%
  • Direct
    0.90%
Ads Seen Recently
12,074
Latest Advertisers
Advertiser Ranking
Longest Running Ad
Playbill
Device
Desktop
Dimensions
other
Dates Active
Aug 05, 2018 to Aug 03, 2020
Playbill
Device
Mobile
Dimensions
300x250
Dates Active
Aug 27, 2019 to May 30, 2021
Playbill
Device
Mobile
Dimensions
300x250
Dates Active
Mar 26, 2020 to May 14, 2021
Playbill
Device
Desktop
Dimensions
300x600
Dates Active
Aug 04, 2020 to Jun 01, 2021
Playbill
Device
Mobile
Dimensions
300x250
Dates Active
May 08, 2021 to Jun 01, 2021
Playbill
Device
Mobile
Dimensions
320x50
Dates Active
Aug 27, 2019 to May 28, 2021
Playbill
Device
Mobile
Dimensions
other
Dates Active
Oct 01, 2020 to Dec 30, 2020
Playbill
Device
Mobile
Dimensions
none
Dates Active
Jan 28, 2021 to May 22, 2021
Playbill
Device
Mobile
Dimensions
other
Dates Active
Jun 17, 2020 to Dec 30, 2020
Playbill
Device
Mobile
Dimensions
none
Dates Active
Mar 08, 2021 to May 13, 2021
Playbill
Device
Mobile
Dimensions
other
Dates Active
Oct 15, 2020 to Dec 28, 2020
Ads.txt
URL: All O/O Properties
Ad Exchange
Type
Publisher ID
Certification ID
advertising.com
reseller
28816
themediagrid.com
direct
ng65su
35d5010d7789b49d
lemmatechnologies.com
reseller
399
7829010c5bebd1fb
33across.com
reseller
0010b00002cgp2aaas
bbea06d9c4d2853c
rhythmone.com
reseller
3611299104
sonobi.com
reseller
83729e979b
e-planning.net
reseller
ec771b05828a67fa
c1ba615865ed87b2
districtm.io
reseller
101984
3fd707be9c4527c3
emxdgt.com
1e1d41537f7cad7f
1624
google.com
reseller
pub-9685734445476814
f08c47fec0942fa0
google.com
reseller
pub-7439041255533808
f08c47fec0942fa0
Playbill advertising reaches 1.72M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Mexico, Australia, Germany. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on Playbill will allow you to reach consumers in industries or verticals such as Travel & Leisure, Entertainment.

They are headquartered at New York, NY, United States, and have 6 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Playbill inventory partners include: advertising.com, themediagrid.com, lemmatechnologies.com, 33across.com, rhythmone.com, sonobi.com, e-planning.net, districtm.io, emxdgt.com, google.com, appnexus.com, rubiconproject.com, onetag.com, pubmatic.com, openx.com, sharethrough.com, media.net, contextweb.com, indexexchange.com, kargo.com, gumgum.com, lijit.com, sovrn.com, improvedigital.com, tremorhub.com, cedato.com, smartadserver.com, spotx.tv, spotxchange.com, lkqd.com, lkqd.net, fyber.com, freewheel.tv, beachfront.com, triplelift.com, yahoo.com, adtech.com, aps.amazon.com, outbrain.com, aolcloud.net, firstimpression.io, nativo.com, audienciad.com, onomagic.com, supply.colossusssp.com, x.fidelity-media.com, liveintent.com, yldbt.com, synacor.com, brightcom.com, telaria.com, connatix.com, video.unrulymedia.com, totalmediasolutions.com.

Playbill works with Advertising technology companies such as PointRoll, Google Adsense, Openads/OpenX, Rubicon Project, DoubleClick.Net, AppNexus, SiteScout, BlueKai DMP, BlueKai, Advertising.com, RealVu, Tapad, RadiumOne, Chango, Magnetic, AudienceScience, Rocket Fuel, Burst Media, Dstillery, Upfront Digital Media, Simpli.fi, DemDex, Drawbridge, MyBuys MyAds, DoubleClick Bid Manager, RhythmOne, GumGum, SpotXchange, Integral Ad Science, IponWeb BidSwitch, Adify, Pubmatic, Connexity, Sonobi, BrightRoll, eXelate, Kauli, StickyAds TV, Facebook Exchange FBX, ContextWeb, AdMeta, GAP, Neustar AdAdvisor, AdRoll, Yahoo Small Business, Switch Ads, Geniee, eyeReturn, Google Publisher Tag, Adform, Aggregate Knowledge, Semasio, Resonate Insights, Index Exchange, Criteo, Videology, Improve Digital, Adap.TV, adingo, Smartclip, Media Innovation Group, Nativo, AcuityAds, LiveIntent, Eyeota, Adhigh, AdGear, Sojern, Link Share, Criteo Publisher Marketplace, Connatix, Adobe Audience Manager Sync, Taboola, Facebook Custom Audiences, Synacor Reseller, Criteo Reseller, PubMatic Reseller, RubiconProject Reseller, Sonobi Direct, DistrictM Reseller, 33 Across Reseller, Fyber Reseller, SmartAdServer Reseller, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, Beachfront Reseller, Brightcom Direct, SpotXChange Reseller, FreeWheel Reseller, Cedato Reseller, Tremor Video Reseller, OpenX Direct, Google Reseller, AOL Reseller, The Trade Desk, Yahoo Ad Sync, Turn, FirstImpression, FirstImpression Direct, Sovrn Reseller, Lijit Reseller, Outbrain Reseller, C1X Reseller, Amazon Direct, Avocet, Amazon Ad System, Amazon Associates, Connatix Direct, Flashtalking, RhythmOne Reseller, Media.net, SkimLinks, Google Direct, Innovid, IndexExchange Reseller, JW Player Tracking, Bidtellect, Beeswax, Tribal Fusion, Admedo, DoubleVerify, Atlas, Yieldmo, GetIntent, Google AdSense Integrator, YieldBot Reseller, Google Inteactive Media Ads, Improve Digital Reseller, Cedato Direct, GumGum Reseller, RUN Ads, Sociomantic, ucfunnel Reseller, Amazon Reseller, Total Media Direct, Evidon, TripleLift, Eye View Digital, DynAdmic, Teads, Smart Adserver, Blis, Impact, Nativo Direct, Infectious Media, Kargo Direct, BannerFlow, Telaria Reseller, IndexExchange Direct, ORC International Reseller, ShareThrough Reseller, So-net Media, Uponit, MaxPoint Interactive, JustPremium, ZypMedia, adloox, Media.net Direct, Sonobi Reseller, BidSwitch, Yahoo Reseller, Triple Lift Reseller, Sharethrough, The MediaGrid Direct, LiveIntent Direct, Research Now, E-Planning Reseller, Outbrain, comScore Activation, 33 Across Direct, AOL Direct, AppNexus Direct, Lijit Direct, PubMatic Direct, RubiconProject Direct, ShareThrough Direct, Sovrn Direct, Yahoo Direct, Roku, Advangelists, Header Tag by Index Exchange, FLoC, Yieldmo Reseller, ORC International Direct, Yieldmo Direct, EMX, PLAYGROUND XYZ, Clickagy, bRealtime, Loopme, Narrative, Engage BDR, OnAudience, SpotX, Adelphic, Technorati Media, FLoC Opt-Out, PHP Ads, IntentIQ, Appier, AdTheorent, StackAdapt, AdMan Reseller, Converstand Media Reseller, Media.net Reseller, OneTag Reseller, Smaato Reseller, The MediaGrid Reseller, Improve Digital Direct, Rich Audience Direct, AdYouLike Reseller, Nativo Reseller.
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Last Updated 3/18/25
Playbill advertising reaches 1.72M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Mexico, Australia, Germany. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on Playbill will allow you to reach consumers in industries or verticals such as Travel & Leisure, Entertainment.

They are headquartered at New York, NY, United States, and have 6 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Playbill inventory partners include: advertising.com, themediagrid.com, lemmatechnologies.com, 33across.com, rhythmone.com, sonobi.com, e-planning.net, districtm.io, emxdgt.com, google.com, appnexus.com, rubiconproject.com, onetag.com, pubmatic.com, openx.com, sharethrough.com, media.net, contextweb.com, indexexchange.com, kargo.com, gumgum.com, lijit.com, sovrn.com, improvedigital.com, tremorhub.com, cedato.com, smartadserver.com, spotx.tv, spotxchange.com, lkqd.com, lkqd.net, fyber.com, freewheel.tv, beachfront.com, triplelift.com, yahoo.com, adtech.com, aps.amazon.com, outbrain.com, aolcloud.net, firstimpression.io, nativo.com, audienciad.com, onomagic.com, supply.colossusssp.com, x.fidelity-media.com, liveintent.com, yldbt.com, synacor.com, brightcom.com, telaria.com, connatix.com, video.unrulymedia.com, totalmediasolutions.com.

Playbill works with Advertising technology companies such as PointRoll, Google Adsense, Openads/OpenX, Rubicon Project, DoubleClick.Net, AppNexus, SiteScout, BlueKai DMP, BlueKai, Advertising.com, RealVu, Tapad, RadiumOne, Chango, Magnetic, AudienceScience, Rocket Fuel, Burst Media, Dstillery, Upfront Digital Media, Simpli.fi, DemDex, Drawbridge, MyBuys MyAds, DoubleClick Bid Manager, RhythmOne, GumGum, SpotXchange, Integral Ad Science, IponWeb BidSwitch, Adify, Pubmatic, Connexity, Sonobi, BrightRoll, eXelate, Kauli, StickyAds TV, Facebook Exchange FBX, ContextWeb, AdMeta, GAP, Neustar AdAdvisor, AdRoll, Yahoo Small Business, Switch Ads, Geniee, eyeReturn, Google Publisher Tag, Adform, Aggregate Knowledge, Semasio, Resonate Insights, Index Exchange, Criteo, Videology, Improve Digital, Adap.TV, adingo, Smartclip, Media Innovation Group, Nativo, AcuityAds, LiveIntent, Eyeota, Adhigh, AdGear, Sojern, Link Share, Criteo Publisher Marketplace, Connatix, Adobe Audience Manager Sync, Taboola, Facebook Custom Audiences, Synacor Reseller, Criteo Reseller, PubMatic Reseller, RubiconProject Reseller, Sonobi Direct, DistrictM Reseller, 33 Across Reseller, Fyber Reseller, SmartAdServer Reseller, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, Beachfront Reseller, Brightcom Direct, SpotXChange Reseller, FreeWheel Reseller, Cedato Reseller, Tremor Video Reseller, OpenX Direct, Google Reseller, AOL Reseller, The Trade Desk, Yahoo Ad Sync, Turn, FirstImpression, FirstImpression Direct, Sovrn Reseller, Lijit Reseller, Outbrain Reseller, C1X Reseller, Amazon Direct, Avocet, Amazon Ad System, Amazon Associates, Connatix Direct, Flashtalking, RhythmOne Reseller, Media.net, SkimLinks, Google Direct, Innovid, IndexExchange Reseller, JW Player Tracking, Bidtellect, Beeswax, Tribal Fusion, Admedo, DoubleVerify, Atlas, Yieldmo, GetIntent, Google AdSense Integrator, YieldBot Reseller, Google Inteactive Media Ads, Improve Digital Reseller, Cedato Direct, GumGum Reseller, RUN Ads, Sociomantic, ucfunnel Reseller, Amazon Reseller, Total Media Direct, Evidon, TripleLift, Eye View Digital, DynAdmic, Teads, Smart Adserver, Blis, Impact, Nativo Direct, Infectious Media, Kargo Direct, BannerFlow, Telaria Reseller, IndexExchange Direct, ORC International Reseller, ShareThrough Reseller, So-net Media, Uponit, MaxPoint Interactive, JustPremium, ZypMedia, adloox, Media.net Direct, Sonobi Reseller, BidSwitch, Yahoo Reseller, Triple Lift Reseller, Sharethrough, The MediaGrid Direct, LiveIntent Direct, Research Now, E-Planning Reseller, Outbrain, comScore Activation, 33 Across Direct, AOL Direct, AppNexus Direct, Lijit Direct, PubMatic Direct, RubiconProject Direct, ShareThrough Direct, Sovrn Direct, Yahoo Direct, Roku, Advangelists, Header Tag by Index Exchange, FLoC, Yieldmo Reseller, ORC International Direct, Yieldmo Direct, EMX, PLAYGROUND XYZ, Clickagy, bRealtime, Loopme, Narrative, Engage BDR, OnAudience, SpotX, Adelphic, Technorati Media, FLoC Opt-Out, PHP Ads, IntentIQ, Appier, AdTheorent, StackAdapt, AdMan Reseller, Converstand Media Reseller, Media.net Reseller, OneTag Reseller, Smaato Reseller, The MediaGrid Reseller, Improve Digital Direct, Rich Audience Direct, AdYouLike Reseller, Nativo Reseller.
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