About

PopMatters is an international magazine of cultural criticism. Our scope is broadly cast on all things pop culture, and our content is updated daily, Monday through Friday. We provide intelligent reviews, engaging interviews, and in-depth essays on most cultural products and expressions in areas such as music, television, films, books, video games, sports, theatre, the visual arts, travel, and the Internet. Since 1999, PopMatters has been providing smart readers with sharp, entertaining writing on a wide range of topics in pop culture, offering a refuge from the usual hype and gossip.

PopMatters cultivates smart writers from the world-at-large. Our staff ranges from the multiple-degreed and/or well traveled, to young writers of high caliber, to ‘seasoned’ folks who punch the 9-5 clock, regardless of what type of degree, if any, they may hold. PopMatters recognizes that creative, compassionate intellectuals reside in all levels of society, in all types of societies, and we value their ability to provide intelligent, entertaining cultural criticism in the form of thoughtful, magazine-style essays. Many of our writers are called upon for their opinion by notable members of the media such as the BBC, NPR, MSNBC, Radio Australia, and VH1. Publications such as USA Today.com, Alternet.org, and Imdb.com regularly pick up links to PopMatters articles and post quotes from PopMatters writers. Our articles are also indexed by all English language Google News sites and by NewsNow in the UK.

Naturally, this value for our staff and our content extends to great respect for our readers, who also hail from many parts of the world, are inquisitive and savvy, and bring many experiences and expectations to this magazine. Our intent is to reach the broadest possible audience with intelligent and thought-provoking writing that is often not readily available within the mainstream mass media. We currently have over 1 million unique readers per month, and counting.

Capabilities
  • Desktop Display
    • Brand Integrations
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    • Sponsored Posts
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    • Native Ads
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    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
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    • Rich Media (Expandable & Non-Expandable)
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  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
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    • Tablet Traffic
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    • Native & Custom Mobile Executions
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    • Requires SDK Integration
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  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher: PopMatters | Cultural Criticism from the World of Pop. Reviews, Essays, and Ideas in Culture, Music, Film TV, Books, Games, Comics
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Entertainment, Technology, Telecommunications, eCommerce
  • Key Differentiator
    With over 1 million unique monthly readers and a staff of editors and writers that are perpetually wired, watching, listening and thinking about all that matters in pop culture, it’s no wonder PopMatters’ readership includes key people who work in the music, film and literature industries. In its 14-year history of publishing smart and edgy cultural criticism, PopMatters has become one of the Web’s most prestigious cultural sources, especially among urban-dwelling, first adopter, educated readers aged 18 to 34 years old.
Site Traffic
  • 139033 Global Rank
  • 57484
    United States
  • 837 K Estimated Visits
Traffic Sources
  • Search
    69.38%
  • Direct
    21.51%
  • Referrals
    5.08%
  • Social
    3.91%
  • Mail
    0.12%
  • Display
    0.00%
Geography Breakdown
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Alexa Traffic Data
Global Rank 22,340
617
United States Rank 4,249
1,057
United States Page Views 98.1%
0.5%
Top Countries
Top Search Keywords
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  • Veganism
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 0 SDKs
  • 1 Total reviews
  • App Url: https://itunes.apple.com/app/popmatters/id587221653
  • App Support: http://www.popmatters.com/pm/about/
  • Genre: Entertainment
  • App Size: 2.68 M
  • Version: 2.0
  • Release Date: December 19th, 2012
  • Update Date: February 16th, 2013

Description:

PopMatters is an international magazine of cultural criticism. Our scope is broadly cast on all things pop culture, and our content is updated daily, Monday through Friday. We provide intelligent reviews, engaging interviews, and in-depth essays on most cultural products and expressions in areas such as music, television, films, books, video games, sports, theatre, the visual arts, travel, and the Internet. Since 1999, PopMatters has been providing smart readers with sharp, entertaining writing on a wide range of topics in pop culture, offering a refuge from the usual hype and gossip.

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Galovely

Jul 15, 2013

Great content!!!

I am able to catch up on my pop culture in a matter of minutes instead of hours with this app.
Ad Intelligence
  • Native
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  • Standard
    99.22%
  • Direct
    0.77%
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6,490
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PopMatters Media, Inc advertising reaches 837k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Australia, France. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on PopMatters Media, Inc will allow you to reach consumers in industries or verticals such as Clothing & Fashion, eCommerce, Telecommunications, Technology, Entertainment.

They are headquartered at Evanston, IL, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, PopMatters Media, Inc inventory partners include: aps.amazon.com, outbrain.com, emxdgt.com, appnexus.com, synacor.com, pubmatic.com, 33across.com, rhythmone.com, google.com, openx.com, contextweb.com, bidtellect.com, gumgum.com, lijit.com, sovrn.com, e-planning.net, admanmedia.com, axonix.com, smaato.com, loopme.com, districtm.io, rubiconproject.com, smartadserver.com, indexexchange.com, nextmillennium.io, engagebdr.com, my6sense.com, revcontent.com, improvedigital.com, spotxchange.com, spotx.tv, lkqd.net, lkqd.com, freewheel.tv, aol.com, vidoomy.com, video.unrulymedia.com, telaria.com, tremorhub.com, teads.tv, ssp.ynxs.io, advertising.com, beachfront.com, springserve.com, richaudience.com, onetag.com, ironsrc.com, aolcloud.net, adtech.com, yahoo.com, undertone.com, triplelift.com, themediagrid.com, sonobi.com, sharethrough.com, adform.com, amxrtb.com, adyoulike.com, connatix.com, facebook.com, yieldmo.com, conversantmedia.com, coxmt.com, yldbt.com, ucfunnel.com, aralego.com, cedato.com, smartclip.net, aniview.com, adingo.jp, chocolateplatform.com, vdopia.com, ad-generation.jp.

PopMatters Media, Inc works with Advertising technology companies such as Chango, AdGear, MyBuys, Criteo, Atlas, Mediaplex, Conversant, Google Publisher Tag, Index Exchange, Optimax Media Delivery, Evidon, Integral Ad Science, Rocket Fuel, Turn, Accuen, Experian, Digilant, Triggit, BlueKai, AdMeld, Aggregate Knowledge, Pubmatic, Dstillery, Brandscreen, Advertising.com, Adform, The Trade Desk, eXelate, Jetpack Digital, DoubleVerify, Rubicon Project, Open AdStream, Media Innovation Group, AppNexus, Google Ad Partner Services, Google Adsense, Gorilla Nation, DoubleClick.Net, AudienceScience, Adify, Vertical Acuity, Openads/OpenX, SiteScout, Facebook Exchange FBX, Commission Junction, X Plus One, Upfront Digital Media, AOL-Time Warner Online Advertising, DemDex, Neustar AdAdvisor, MLN Advertising, 161Media, Simpli.fi, Bizo, Eq Ads, Flashtalking, Adap.TV, Connexity, Improve Digital, PointRoll, Yield Manager, Zenovia, Tapad, IponWeb BidSwitch, AcuityAds, Centro, Adconion, RadiumOne, Twitter 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SpringServe Reseller, Converstand Media Reseller, Sonobi Reseller, Teads Direct, MetaRail, GumGum, TripleLift, Media.net, Taboola, Bidtellect, Eye View Digital, Yieldmo, Beeswax, StackAdapt, RUN Ads, DynAdmic, Link Share, Teads, Adobe Audience Manager Sync, Tribal Fusion, AdTheorent, Adition, MBR Targeting, BidTheatre, Taboola Sponsored Links, Sociomantic, Avocet, Lockerdome Reseller, Media.net Direct, Undertone Direct, E-Planning Direct, Admedo, Connectad Direct, SmartyAds Reseller, Admixer, MicroAd, AdMatrix, Mobile Ad Trading, Blis, Innovid, DistrictM, Google Inteactive Media Ads, Infectious Media, Widespace, Admixer Direct, FreeWheel Direct, Somoaudience Direct, Mobile Ad Trading Direct, ad.plus Direct, Google Adsense Asynchronous, EMX, BidSwitch, bRealtime, Yieldmo Direct, Adelphic, PLAYGROUND XYZ, MaxPoint Interactive, Clickagy, Outbrain, Aniview Reseller, Synacor Direct, Mobile Ad Trading Reseller, Somoaudience Reseller, ucfunnel Reseller, Brightcom Reseller, Undertone Reseller, fluct Direct, Criteo Direct, Exponential Direct, DistroScale Direct, Vuble Reseller, AnyClip Direct, Telaria Reseller, Vidazoo Reseller, LoopMe Reseller, AdMan Reseller, ucfunnel Direct, Consumable Direct, Next Millenium Direct, Ad Lightning, BannerFlow, SmartAdServer Direct, AdYouLike Reseller, Kargo Direct, ContextWeb Direct, Triple Lift Reseller, Bidtellect Reseller, Connatix, Chocolate Direct, Smartclip Direct, Infolinks Direct, Revcontent Direct, my6sense Reseller, The MediaGrid Direct, GourmetAds Direct, Outbrain Reseller, Insticator Direct, AerServ Direct, AerServ Reseller, GroundTruth Reseller, Truvid Direct, Gamma SSP Direct, Lockerdome Direct, RTB House Direct, Sortable Direct, Primis Direct, Gamoshi Reseller, Underdog Media Direct, Mobfox Reseller, Adapex, OneTag, Freebit Admind, So-net Media, Appier, Cinarra, BrightRoll Reseller, Switch Concepts Direct, The Trade Desk Reseller, Crimtan Reseller, Quantcast Reseller, SSPHighway Reseller, Native Ads Reseller, Kargo Reseller, 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Smartclip Reseller, Consent Management Platform API v 2.0, Falk AdSolutions, PHP Ads, Media.net Reseller, ShareThrough Reseller, Seedtag Direct, Rich Audience Reseller, Unified ID 2.0, The MediaGrid Reseller.