Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Desktop Video, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Port Townsend & Jefferson County Leader: Your independent news source for Port Townsend and Jefferson County, WA since 1889.
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Government & Politics, Health & Beauty, Retail, Sports
  • Key Differentiator
    The Leader was not Port Townsend’s first newspaper. In 1859 the fewer than 200 literate souls in Port Townsend read the Port Townsend Register. As the town grew so did the papers: The North West, The Message, Puget Sound Argus, Puget Sound Express, Democratic Press, Cyclops, Port of Entry Times, Port Townsend Call and my personal favorite, The Evening Incident. Only the Call lasted until 1910. On October 2, 1889 W.L. Jones published The Morning Leader, a daily of eight pages. Earlier Jones had spent three years with the Argus, then departed for Hillsboro, Oregon where he was on the city council. He returned to a seaside town of 6,000 people, brimming with confidence about future growth. Stories about Port Townsend’s vast resources and potential for industry dominated that first edition, along with tales of Yukon miners dying of scurvy, and the arrival of ships from all over the world. The largest advertisement? Ward, Harper and Hill, Real Estate Brokers. The Leader was a daily until 1908 when it went weekly. After W.L. Jones, the next sure hand at The Leader’s helm was Winslow McCurdy. He became editor in 1917 and in time bought out W.B. Jessup. (Jessup would move to Bremerton and start the Bremerton Sun.) McCurdy was named Port Townsend postmaster in 1923. That’s when he leased The Leader to Fred Willoughby. Upon McCurdy’s death, control of The Leader fell to Willoughby and Ray O. Scott. The cigar-smoking, roly-poly but frugal Scott ran the business. He hand-delivered subscription bills to save a penny on postage. He was a wizard on Linotypes, the car-sized typesetting machines that turned molten lead into lines of type. “Don’t bother proof-reading that,” he would tell his printers. “I set it.” Around 1930 printer Claude Mitton joined The Leader. He was the backbone of the press operation for the next five decades. In the early years he mastered hand-set type and hand-fed presses. Later he led the way to mechanization with Linotypes and a flat-bed press. The Leader fed its presses with some 50 commercial printing jobs a week, along with printing the newspaper. In 1945 15-year-old Tom Camfield started a career with the Leader that spanned 44 years, with interruptions here and there. Camfield was Mitton’s printer’s devil and returned for stings as managing editor and chronicler of Jefferson County’s youth and athletes. He retired from The Leader in 1988, millions of words and thousands of photos later. In 1946 the business was reorganized with Mitton, Winslow’s son Richard (Dick) McCurdy and Dan Hill joining Ray Scott as owners. Scott died in the early 1950s and Richard McCurdy became owner. He was an active civic leader who was central to the arrival of Centrum in Port Townsend. He was recognized by having Fort Worden’s performance hall, McCurdy Pavilion, named for him. Frank and Pat Garred arrived in 1967 from a weekly in Lakewood, Wash. and purchased the paper from McCurdy upon his retirement, also purchasing a minority share held by Mitton. Garred’s staff consisted of Claude Mitton, his son Terry Mitton, Camfield and office manager Laverne Horton. The staff grew slowly with the addition of Betty Grewell in 1968 and Dan Huntingford in 1975. Claude died in 1977; his son Terry stayed on through the 1990s. Garred ushered The Leader into the era of off-set printing and helped it become one of the most recognized weekly newspapers in the state. In 1989 Scott and Jennifer Wilson joined the Garreds as co-owners. Wilson, who grew up in a weekly newspaper family in Omak, Wash., became publisher in 2000 while Garred guided the Sequim Gazette. In 2002 Frank and Pat – she was circulation manager -- retired from newspapering. Frank has remained active in pursuit of independent media, open government and journalism education. Today The Leader supports the families of 31 great local people. Betty Grewell remains today – the bookkeeper has kept The Leader on track for 41 years. Other longtime staffers who remain are Chris Hawley and Kathy Busic who joined in the mid-1980s. Several others – Patrick J. Sullivan, Scott Wilson, Marian Roh, Lynn Nowak and Drew Elicker – are at or near the 20-year mark. The Leader has a paid readership of over 20,000 Jefferson County residents. It is regarded as among the best community newspapers in Washington, a regular winner of top newspaper awards, and is among the strongest independent newspaper companies left in the state. In 2009, despite widespread problems in the industry, The Leader gained 5 percent new readers. The Leader has also led the way in digital media, establishing the state’s first news website from a newspaper company in 1995. PTLeader.com today has over 10,000 unique visitors and over 300,000 page views per month. JeffConnections, a social networking site for local businesses, is also a Leader creation. At 120 years old, The Leader is laying the foundation for its next 120 years.
Site Traffic
  • 470332 Global Rank
  • 93519
    United States
  • 108 K Estimated Visits
Traffic Sources
  • Search
    56.58%
  • Direct
    30.31%
  • Social
    12.09%
  • Referrals
    1.02%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 327,501
48,377
United States Rank 52,257
15,067
United States Page Views 100.0%
Top Countries
Top Search Keywords
  • Port Townsend
Ad Intelligence
  • Standard
    0%
Ads Seen Recently
0
Longest Running Ad
Port Townsend & Jefferson County Leader
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
appnexus.com
direct
3863
f5ab79cb980f11d1
33across.com
reseller
0013300001hiq53aae
bbea06d9c4d2853c
rtk.io
direct
779
outbrain.com
direct
00a21a73b824ef65d72f9a71960a81e666
powerinbox.com
direct
3205
powerinbox.com
direct
2252
rubiconproject.com
reseller
17960
0bfd66d529a55807
pubmatic.com
reseller
137711
5d62403b186f2ace
openx.com
reseller
538959099
6a698e2ec38604c6
sovrn.com
reseller
260380
fafdf38b16bf6b2b
lijit.com
reseller
260380
fafdf38b16bf6b2b
Port Townsend & Jefferson County Leader advertising reaches 108k visitors across desktop and mobile web, in countries such as United States, Italy, Canada, United Kingdom, Brazil. Pricing models they offer are CPM on channels such as Display, Social, Video, Mobile, Email Advertising on Port Townsend & Jefferson County Leader will allow you to reach consumers in industries or verticals such as Retail, Education, Health & Beauty, Entertainment, Sports, Government & Politics.

They are headquartered at Brinnon, WA, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Port Townsend & Jefferson County Leader inventory partners include: appnexus.com, 33across.com, rtk.io, outbrain.com, powerinbox.com, rubiconproject.com, pubmatic.com, openx.com, sovrn.com, lijit.com, indexexchange.com, amxrtb.com, improvedigital.com, e-planning.net, luponmedia.com, verve.com, undertone.com, video.unrulymedia.com, rhythmone.com, loopme.com, contextweb.com, sonobi.com, spotx.tv, spotxchange.com, sharethrough.com, lemmatechnologies.com, emxdgt.com, onetag.com, google.com, media.net, gumgum.com, adyoulike.com, yahoo.com, districtm.io, ad-generation.jp, adtech.com, aps.amazon.com, liqwid.com, smartadserver.com, telaria.com, tremorhub.com, freewheel.tv, advertising.com, sekindo.com.

Port Townsend & Jefferson County Leader works with Advertising technology companies such as Turn, AOL-Time Warner Online Advertising, AppNexus, BlueKai, Atlas, Chango, DemDex, Resonate Insights, Dstillery, Google Adsense, DoubleClick.Net, Mediaplex, Yahoo Small Business, Aggregate Knowledge, The Trade Desk, Integral Ad Science, DoubleClick Bid Manager, Google Publisher Tag, Taboola, Google Reseller, Ads.txt, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, AdYouLike Direct, Amazon Direct, AppNexus Direct, ContextWeb Direct, E-Planning Direct, Google Direct, GumGum Direct, IndexExchange Direct, Lijit Direct, LoopMe Direct, Media.net Direct, OpenX Direct, Outbrain Direct, PubMatic Direct, RhythmOne Direct, RTK Direct, RubiconProject Direct, Sekindo Direct, Primis Direct, ShareThrough Direct, Sonobi Direct, Sovrn Direct, Undertone Direct, 33 Across Reseller, AOL Reseller, AppNexus Reseller, ContextWeb Reseller, DistrictM Reseller, ORC International Reseller, FreeWheel Reseller, Improve Digital Reseller, IndexExchange Reseller, Lijit Reseller, OneTag Reseller, OpenX Reseller, PubMatic Reseller, RhythmOne Reseller, RubiconProject Reseller, ShareThrough Reseller, SmartAdServer Reseller, Sovrn Reseller, SpotXChange Reseller, Telaria Reseller, Tremor Video Reseller, Yahoo Reseller, AOL Direct, Converstand Media Direct, DistrictM Direct, Rich Audience Direct, Amazon Reseller, Bidtellect Reseller, E-Planning Reseller, GumGum Reseller, LKQD Reseller, Outbrain Reseller, Smaato Reseller, Sonobi Reseller, Synacor Reseller, Undertone Reseller, Pubmatic, Connectad Direct, ORC International Direct, OneTag Direct, Yahoo Direct, Adform Reseller, AdMan Reseller, Admixer Reseller, Converstand Media Reseller, LoopMe Reseller, SmartyAds Reseller, Google AdSense Integrator.