PRIMP
Pretty in my pocket
About

About us: Pretty in my Pocket is a mobile beauty shopping tool. We are based in Atlanta, GA. PRIMP provides a solution for customer frustration and purchase abandonment while allowing brands and retailers to retarget consumers based on purchase analytics and product discovery behavior. We do a few things differently: 1. PRIMP is a refuge from the illusion of perfection as it's depicted in advertising. No, you are not going to look like a super model if you buy this lipstick. Of course, we as consumers, are "not buying" that message any more.
2. PRIMP, along with existing members and beauty experts, cut through the clutter and facilitate an authentic community to reference for help as it relates to what to buy.
3. We do not show ads that distract from the user experience. Instead, we enable the brands to connect with our community by providing a tip, a perk, a how-to video - anything that enhances the shopping experience, instead of interrupting it.

The founder of PRIMP worked in advertising for several years before starting PRIMP. The ethos of PRIMP is to enable a pipeline between the consumer and the brand that's diametrically opposed to the existing ad model. Today, ads are unwelcome nuisances to our digital shopping, watching, reading engagement. However, there's got to be a way to pay for "free" tools, content, programming, etc. in a way that is welcomed and helpful.

Capabilities
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Perks
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Mobile Display, Mobile Video
  • CPA
  • Mobile App Publisher, Other
  • Headline:
    Pretty in my pocket
  • Key Differentiator
    Connect branded, user generated and expert content with specific product UPC codes and single use mobile coupon codes that integrate directly with the point of sale.
Site Traffic
  • 0 Global Rank
  • 2453567
    Poland
  • 671 Estimated Visits
Powered by
Alexa Traffic Data
Global Rank 7,941,242
60,056
United States Rank 6,267
2,154
United States Page Views 79.5%
9.5%
Top Countries
Top Search Keywords
  • Electronics and Electrical
  • Semiconductors
  • Automated Testing Systems
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 K Downloads
  • 10 SDKs
  • 3.31 Avg. Rating
  • 17 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.prettyinmypocket.android
  • App Support: http://www.prettyinmypocket.com
  • Genre: shopping
  • Bundle ID: com.prettyinmypocket.android
  • App Size: 8.05 M
  • Version: 25
  • Release Date: August 8th, 2013
  • Update Date: August 28th, 2014

Description:

Pretty in my Pocket (PRIMP)

We created PRIMP to be a social shopping network where members can:
1. Upload and tag looks with your favorite products. This enables other members to see how products look on real people.
2. Create and share product reviews. All product reviews are from members of the PRIMP community and are attached to a member profile you can view. This gives you trust worthy context and assurance the review is from a known individual as opposed to an anonymous reviewer.
3. Create a virtual makeup bag. This feature enables the community to show and share the products they love. When you add a product to your virtual makeup bag, you are casting your vote for that product. Your vote helps other Primpers know what to buy. Our algorithm pushes the most popular products to the Top Products Lists. We also cover top trending products by month on the featured feed.

Your vote counts and furthers the movement of the beautocracy. Instead of influencing purchase and discovery through advertising or contrived content, your contribution lets truth reign. We give the power to the Primpers. The only way to make our community better is through your participation.

The purpose of PRIMP is to empower you as a beauty consumer in all facets of the discovery and purchase process, including how you are marketed to as a consumer. You are the beauty editor. You will find that not all products are reviewed. We do not pay for reviews. Early on, we paid interns to post reviews. However, we were certain that the reviewers personally used the products and posted honestly. It is our intention to fuel the growth of content organically. We'd love your help. If you're a beauty blogger or product junkie, here's your chance to join the Beautocracy!

We want you to join the movement. Lend your reviews, your votes and your looks to the beautocracy. We want to hear about the products you love, why you love them, and what they look like on you! If you’re shy, just upload and tag a swatch ☺

We have 133,000 products in our database. The products span from drugstore to luxury retailers. If you can't find what you're looking for, email us at feedback@prettyinmypocket.com. We will gladly add the product to the Primp product database.

We have seeded the reviews and looks with the help of our beauty blogger partners and experts. Join us in our effort to bring truth to beauty shopping for all Primperkind.

Lingo:

“Looks” is a collection of selfies that are tagged with beauty products so other Primpers can recreate your look. Inspire other Primpers and upload your own pretty looks!

"Primp Bag" is your virtual makeup bag that can be seen by other Primpers. When you add a product to your virtual makeup bag, you're voting. Our algorithm takes into account your vote, reviews, and the popularity of the product in the product score to raise the product's visibility in each category.

"Top Lists" are a collection of products in each category that are most popular within the Primp network

"Perks" - this is a work in progress. Our desire is to bring you exclusive perks. Believe me, we want this for our Primp network. The more products you add to your bag, the more looks you create, the more power we have to bring you exclusive perks. We have gone to many brands seeking their support of this feature and the feedback we have received is consistent across the board: increase your user base and activity and we will gladly send perks to brand advocates all day everyday!

"Primpers" are all of us who use the PRIMP app

"To Primp" means to use the app and all of its primpifying features

"Beautocracy" is the collective effort of Primp members working together to democratize the discovery of beauty products, whereby we all have a vote and a voice on what products we love and what we deem as pretty. There is no one version of beauty that reigns. A beautocracy enables a peer-to-peer discovery of beauty products, tips, and looks.

Power to the Primpers!

Android API
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Facebook
The Facebook SDK for Android is the easiest way to integrate your Android app with Facebook's platform. The SDK provides support for Login with Facebook authentication, reading and writing to Facebook APIs and support for UI elements such as pickers and dialogs.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Cloud Messaging
Deprecated Google Cloud Messaging for Android (GCM) is a service that allows you to send data from your server to your users' Android-powered device, and also to receive messages from devices on the same connection. The GCM service handles all aspects of queueing of messages and delivery to the target Android application running on the target device. GCM is completely free no matter how big your messaging needs are, and there are no quotas.
Google Gson
Gson is a Java library that can be used to convert Java Objects into their JSON representation. It can also be used to convert a JSON string to an equivalent Java object. Gson can work with arbitrary Java objects including pre-existing objects that you do not have source-code of.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Maps
Allow your users explore the world with rich maps provided by Google. Identify locations with custom markers, augment the map data with image overlays, embed one or more maps as fragments, and much more.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Square
Square helps millions of sellers run their business-from secure credit card processing to point of sale solutions. Get paid faster with Square.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
PRIMP advertising reaches 671 visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPA on channels such as Mobile, MobileVideo Advertising on PRIMP will allow you to reach consumers in industries or verticals such as .

They are headquartered at Atlanta, GA, United States, and have advertising & marketing contacts listed on Kochava.