About

Founded June 1, 1999, PTO Today quickly established itself at the center of the school parent group world as both a valuable resource and a trusted voice for both local PTOs and local PTAs. A media company and a service provider, PTO Today is the only company dedicated exclusively to providing a full suite of products, programs, and services to the entire K-8 school parent group market. Regardless of the acronym (PTO or PTA, etc.), PTO Today is committed to helping parent group leaders serve their schools more effectively and run their groups more efficiently.

PTO Today serves local PTO and PTA groups through a variety of programs, resources, and tools, including:

PTO Today magazine—national flagship print publication that is distributed 7x per year to more than 80,000 parent groups nationwide.
Our website, ptotoday.com—the largest and most trusted online resource and community for parent groups.
PTO Today Expos—a unique series of in-person events that bring together parent group leaders to celebrate their work and success.
Involvement programs—custom developed to help groups engage and involve parents at school.
Today, PTO Today is the core property of School Family Media Inc., a broader media and services company focused exclusively on promoting and enabling practical and meaningful parent involvement in schools. The company’s commitment to PTO and PTA groups, and its focus on creating and delivering unique solutions for involved parents, earned School Family Media a Boston Business Journal “Pacesetters” award in both 2007 and 2008 and a listing on the “Inc. 500” list of fastest-growing companies in America in 2005 and the “Inc. 5000” in 2006.

School Family Media is also the company behind TeacherLists.com—the web’s premier resource and repository of actual and accurate school supply lists and teacher wish lists.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Helping Parent Leaders Make Schools Great
  • Self / Managed Service:
    Managed Service
  • Industries
    Consumer Packaged Goods, Food & Beverage, Gaming, Health & Beauty, Healthcare, Non-Profit, Sports, Technology, Travel & Leisure
  • Key Differentiator
    From our award-winning magazine and dynamic website to our high-energy, high-touch Expos and targeted custom programs, PTO Today is perfect for helping you reach school parent group leaders efficiently and effectively. If you want to reach the leaders of America's 83,000+ K-8 PTOs and PTAs, partner with the only marketing company solely dedicated to just that. A Custom Plan Designed for YOUR Brand Goals. Whether you want to position your brand as a national leader to all PTOs and PTAs year-round or sample your product to just 1,000 schools within two hours of Chicago, trust us to help you reach your goals. For over 14 years we've helped local, regional and national brands develop creative and effective programs that meet the unique needs of this thriving market.
Site Traffic
  • 415390 Global Rank
  • 114341
    United States
  • 189 K Estimated Visits
Traffic Sources
  • Search
    84.25%
  • Direct
    8.12%
  • Social
    5.81%
  • Referrals
    1.46%
  • Display
    0.36%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 140,812
4,077
United States Rank 27,699
2,366
United States Page Views 85.2%
0.4%
Top Countries
Top Search Keywords
  • Hospitality
  • Restaurant Chains
  • Sandwich and Deli
Ad Intelligence
  • Standard
    100.00%
  • Direct
    0.00%
Ads Seen Recently
28
Longest Running Ad
PTO Today
Device
Desktop
Dimensions
other
PTO Today
Device
Desktop
Dimensions
300x250
PTO Today
Device
Mobile
Dimensions
300x250
PTO Today
Device
Mobile
Dimensions
300x250
PTO Today
Device
Desktop
Dimensions
300x250
PTO Today
Device
Desktop
Dimensions
300x250
PTO Today advertising reaches 189k visitors across desktop and mobile web, in countries such as United States, Canada, India, United Kingdom, Australia, Brazil. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Email Advertising on PTO Today will allow you to reach consumers in industries or verticals such as Food & Beverage, Non-Profit, Technology, Consumer Packaged Goods, Healthcare, Travel & Leisure, Sports, Health & Beauty, Gaming.

They are headquartered at Media, PA, United States, and have 2 advertising & marketing contacts listed on Kochava.

PTO Today works with Advertising technology companies such as DoubleClick.Net, Google Adsense, Google Publisher Tag, Mediaplex, Flashtalking, Facebook Custom Audiences, Atlas, Integral Ad Science, Google Remarketing, DoubleClick Bid Manager, Pubmatic, Rubicon Project, LinkedIn Ads, AppNexus, AppNexus Segment Pixel, Bizo, Google AdSense Integrator, Microsoft Advertising, FLoC, FLoC Opt-Out, PHP Ads.