ReactX is the industry’s most powerful, open and custom premium high-impact advertising technology platform. The company serves the largest and most innovative buyers and sellers of online advertising by helping them to scale high impact ad units across biddable inventory that previously were only available in direct buys. Led by pioneers of premium display and rich media, ReactX allows brand marketers to marry their reach and engagement goals by combining the impact and engagement of rich media, large canvas type ads with the efficiency and scale of programmatic buying. Based in Venice, CA, ReactX is advised by an outstanding group of industry leaders such as Mike Wann, CRO Fullscreen; Jonathan Mendez, CEO Yieldbot, tAri Paparo, EVP Bazaarvoice; Max Mead/SVP Tubmogul; and Alex Berger, Founder of the Oligarchs and Entjoy.
- Company Name:ReactX
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Headquarters: (View Map)Santa Monica, CA, United States
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Office Locations:California
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10 - 50 employees
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Desktop Display, Mobile Display, Mobile Video, Social
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CPM
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Ad Technology Provider
- Headline:ReactX | Programmatic Cross Channel Experiences
- IndustriesAutomotive, Consumer Packaged Goods, Retail
- Key DifferentiatorReactX is an innovative cross-device advertising platform that facilitates the programmatic buying and selling of custom high impact responsive and adaptive advertising units that are native to site design. Despite the growing adoption and popularity of programmatic online advertising, the vast majority of brand spend is restricted to traditional banner ads, while video and custom rich media creative is still sold manually via traditional direct sales channels. Predicting the need to solve this inefficient method, ReactX was founded in 2010 to eliminate the need for manual rich media development on custom integrations by creating technology that turns creative elements into adaptive “standardized” ad units that can programmatically fill identified unused space outside of standard website content regardless of the size and layout.
- 0 Global Rank
- 293994
- 795 Estimated Visits
- Gibraltar 52.7%
- United Kingdom 17.2%
- United States 9.3%
- Nigeria 4.4%
- Greece 2.5%
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They are headquartered at Santa Monica, CA, United States, and have 4 advertising & marketing contacts listed on Kochava.
ReactX works with Advertising technology companies such as AppNexus, AppNexus Segment Pixel, DoubleClick.Net, The Trade Desk, Rubicon Project, Rocket Fuel, Criteo, Media Innovation Group.