Kochava Media Index - Realytics Reviews, Pricing, Traffic, Rate Card Cost, eCPM, Mediakits

Realytics digitalises TV by measuring its efficiency on digital channels. Today, it is the first European actor able to analyse the 360° impact of a TV campaign: business performance (traffic, app downloads, conversions, etc.), but also branding effect (socio-demo, geolocalisation, search visibility…). With those indicators, TV advertisers own the keys to fully optimise their media plan and their investments.

Known for its technological excellence, Realytics has developed a unique scoring algorithm capable of identifying who, among the web visitors coming during a TV spot airing, has been exposed to the TV spot and has reacted immediately. At the core of TV-digital convergence, this major innovation allows TV advertisers to create cross-media campaign scenarios, combining the power of TV and the performance of digital.

Moreover, the company anticipates the drive-to-web performances of one or several TV media plans to enable TV advertisers to tweak their choices before a campaign is even launched. Finally, Realytics not only measures the performance of a TV spot, but also captures the incremental traffic effect generated by the online notoriety of a campaign with both a short and long-term view.

With more than 5.5 billion TV visits tracked for over 300 clients in 32 countries, Realytics has established itself as the key player of the present, but also for the future of TV: IPTV, VOL, replay… TV is evolving! Realytics constantly innovates to be closer to its clients’ needs, advertisers and agencies, and to accompany TV sales houses in this digital evolution.

Company Name:
Realytics

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Headquarters: (View Map)
Paris, France
Office Locations:
Paris
10 - 50 employees
https://www.realytics.io/

Mobile Display, Mobile Video, Social, Email
CPI
Ad Network
Headline:
The leader in TV tracking

Industries
Automotive, Financial Services, Retail, Technology, Mobile App Installs
Key Differentiator
Realytics, first real-time TV analytics tool The Leader of TV-Digital convergence, Realytics was created in February, 2014, from the fusion of paths and skills of 4 friends, Guillaume Belmas, Sébastien Monteil, Vincent Nguyen Huu and Grégory Bittan, coming from the worlds of gaming and software development. After 4 years of R&D and more than 1 Million spots and 800 campaigns analysed, Realytics numbers more than 300 clients, is etablished in 4 countries and can work in 32. TV, a media in constant evolution Here is the thing: today, we can say there is 1 television but 4 screens. A TV in the living room, but also TV on the Internet, on your mobile phone or even via a box. TV is now un-linear, available in replay or on demand (VOD). Any consequences? Yes! With this digitalisation comes new problems in scheduling and media purchasing, but also a new kind of TV: programmatic TV! We are convinced it will be part of the future of TV. Draw the best value from TV We hear a lot of advertisers wonder how to maximise the impact of their TV campaigns on the digital. Historically, Realytics helps its clients connect offline and online by optimising their media plans. Today, Realytics help them connect everything by driving the customer journey from TV to digital. This way, they have a better knowledge of their TV-exposed audience, and they can pursue the customer experience of those TV-committed viewers on the digital. No better way to maximise their conversion rate or increase their ROI!