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Rocket Fuel (acquired by Sizmek)
Demand Side Platform: Moment Scoring
Last Edited by
Jim Prandato
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About

Rocket Fuel delivers the only programmatic media-buying platform at big-data scale that harnesses the power of artificial intelligence to improve marketing ROI. Rocket Fuel's powerful Advertising That LearnsTM technology drives best-in-plan results for advertisers, and empowers media teams to focus on strategy, not spreadsheets. Its distributed planet-scale computing engine screens over 26 billion ads per day, and selects the best for its customers via real-time bidding (RTB) relationships with major publishers and exchanges. The technique has proven itself across web, mobile, video, and social channels, with 894 brands powered by Rocket Fuel in 2012.

Awarded #4 on Forbes' 2013 Most Promising Companies In America list, Rocket Fuel was founded by online advertising veterans and rocket scientists from NASA, Yahoo!, Salesforce.com, and DoubleClick. Rocket Fuel employs over 300 people in 15 offices worldwide including New York, London, Toronto, and Hamburg, and formed a strategic alliance with cci to provide its services in Japan.

For more information on why campaigns run better on Rocket Fuel, visit www.rocketfuel.com.

Accolades:
• #4 on Forbes America’s 2013 Most Promising Companies list

• 2012 "Top Workplaces" by Bay Area News Group

• JMP Securities’ 2012 “Hot 100: The Best Privately Held Software Companies”

• 2012 OnMedia 100 Top Private Companies for the third year in a row

  • Company Name:
    Rocket Fuel
  • Parent Company Name:
    acquired by Sizmek
    • (View Trends)
  • Headquarters: (View Map)
    Redwood City, CA, United States
  • Office Locations:
    HQ: Redwood City. Also: New York, Chicago, San Francisco, Los Angeles, Dallas, Detroit.
  • 500 - 1,000 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    Platform Supported:
    • iOS
    • Android
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Browse, Call, Video, Locate, SMS, Storyboard, Expanded Ad Unit, Landing Page, Map, Mobile Video
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Social, Desktop Video, Mobile Video
  • % of Media Spend, CPA, CPC, CPM, CPV
  • Ad Network, Demand Side Platform
  • Headline:
    Demand Side Platform: Moment Scoring
  • Self / Managed Service:
    Managed Service & Self-Service
  • Industries
    Automotive, Energy and Utilities, Financial Services, Government & Politics, Health & Beauty, Healthcare, Sports, Technology, Travel & Leisure
  • Key Differentiator
    8000 premium publishers and over 80MM uniques per month reach. (Mobile) Reach 1B Impressions per month, 30-50M uniques per month.
  • Owned / Operated Properties
    rocketfuelinc.com, audienceaccelerator.com
  • Targeting

    (Display) Demographic, Context, Social, Interests, Psychographic, Lifestyle, Product/Brand Affinities, Product/Brand Preferences & Past Purchases, In-Market Search Intent, User Activity- Online Actions, Frequency, Browsing Behavior, Recency. Over 20,000 unique audience segments. (Mobile) Audience, Content, Device, Geography, 19 Available Channels

  • Data Partners
    Demandbase, Acxiom, Datalogix, Sizmek, Epsilon, Dataline, DeviceAtlas, KantarMedia, Teradata, MasterCard, Alliant, VisualDNA, AddThis, DataMyx, Profound, TargetedVictory, MadisonLogic, AffinityAnswers, Liveramp, TransUnion, Neustar, AnalyticsIQ, Exelate, Localeze, TruSignal, Nielsen, Forbes, Media Source, Solve Media, Adobe, Symtphony IRI, Polk, i360, |X|, D&B, GfK, Webbula, iBehavior, Crosspixel, ComScore, Bluekai Oracle, Lotame, Experian, Placed
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Doubleverify, Peer39, AdXpose, Extreme Reach, Integral Ad Science, Vindico
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek, ATLAS Solutions, Bluestreak, BroadBand Enterprises, DoubleClick, Blackfoot, EyeBlaster, Eyereturn, EyeWonder, Interpolls, Mediaplex, Motif, Personiva, PointRoll, TrueEffect, Unicast, United Virtualities, ViewPoint, Dynamic Logic, InsightExpress
Site Traffic
  • 29738160 Global Rank
  • 840
    United States
  • 126 Estimated Visits
Traffic Sources
  • Referrals
    59.14%
  • Search
    22.62%
  • Social
    18.24%
  • Mail
    0.00%
  • Direct
    0.00%
  • Display
    0.00%
Powered by
Alexa Traffic Data
Global Rank 253,460
15,331
Links In Count 502
India Rank 40,728
15,759
India Page Views 97.0%
0.4%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Retail Trade
  • Retailers
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 100 Downloads
  • 10 SDKs
  • 4.5 Avg. Rating
  • 1 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.rocketfuel.adtester
  • App Support: http://rocketfuel.com
  • Genre: business
  • Bundle ID: com.rocketfuel.adtester
  • App Size: 1.88 M
  • Version: 16
  • Release Date: February 26th, 2014
  • Update Date: September 4th, 2015

Description:

This app is only for RocketFuel employees to test the delivery of ads on apps.

AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Maps
Allow your users explore the world with rich maps provided by Google. Identify locations with custom markers, augment the map data with image overlays, embed one or more maps as fragments, and much more.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
Rocket Fuel
Device
Mobile
Dimensions
300x250
Dates Active
May 02, 2021 to Jun 05, 2021
Rocket Fuel
Device
Mobile
Dimensions
300x250
Dates Active
May 02, 2021 to Jun 05, 2021
Rocket Fuel
Device
Mobile
Dimensions
300x250
Dates Active
May 02, 2021 to Jun 05, 2021
Rocket Fuel
Device
Mobile
Dimensions
300x250
Dates Active
May 02, 2021 to Jun 05, 2021
Rocket Fuel
Device
Mobile
Dimensions
320x50
Dates Active
May 03, 2021 to Jun 05, 2021
Rocket Fuel
Device
Desktop
Dimensions
other
Dates Active
Nov 02, 2020 to Jun 05, 2021
Rocket Fuel
Device
Desktop
Dimensions
other
Dates Active
Mar 19, 2021 to Jun 05, 2021
Rocket Fuel
Device
Desktop
Dimensions
other
Dates Active
Oct 16, 2020 to May 25, 2021
Rocket Fuel
Device
Desktop
Dimensions
other
Dates Active
Nov 12, 2020 to Jun 05, 2021
Rocket Fuel
Device
Desktop
Dimensions
other
Dates Active
Jan 22, 2021 to Jun 02, 2021
Rocket Fuel advertising reaches 144k visitors across desktop and mobile web, in countries such as Australia, Germany, Italy, Netherlands, Sweden, United Kingdom, United States. Pricing models they offer are % of Media Spend, CPA, CPC, CPM, CPV on channels such as Display, Email, Mobile, Social, Video, MobileVideo Advertising on Rocket Fuel will allow you to reach consumers in industries or verticals such as Automotive, Travel & Leisure, Government & Politics, Healthcare, Energy and Utilities, Sports, Technology, Health & Beauty, Financial Services; you can target them with parameters such as: (Display) Demographic, Context, Social, Interests, Psychographic, Lifestyle, Product/Brand Affinities, Product/Brand Preferences & Past Purchases, In-Market Search Intent, User Activity- Online Actions, Frequency, Browsing Behavior, Recency. Over 20,000 unique audience segments. (Mobile) Audience, Content, Device, Geography, 19 Available Channels.

They are headquartered at Redwood City, CA, United States, and have 3 advertising & marketing contacts listed on Kochava.

Rocket Fuel works with Advertising technology companies such as DemDex, Facebook Exchange FBX, Index Exchange, Openads/OpenX, Rubicon Project, Yield Manager, DoubleClick.Net, AppNexus, Evidon, Rocket Fuel, Google Remarketing, Google Adsense, Aggregate Knowledge, Adap.TV, LiveRail, Drawbridge, Pubmatic, Yahoo Small Business, Tapad, Twitter Ads, Centro, X Plus One, AppNexus Segment Pixel, MLN Advertising, Dstillery, AOL-Time Warner Online Advertising, Bizo, Advertising.com, IponWeb BidSwitch, BrightRoll, Geniee, eXelate, Eyeota, DoubleClick Bid Manager, BlueKai DMP, BlueKai, Taboola, The Trade Desk, Turn, Nativo, Adobe Audience Manager Sync, SpotXchange, Media Innovation Group, Media.net, Amazon Associates.
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Last Updated 12/19/24
Rocket Fuel advertising reaches 144k visitors across desktop and mobile web, in countries such as Australia, Germany, Italy, Netherlands, Sweden, United Kingdom, United States. Pricing models they offer are % of Media Spend, CPA, CPC, CPM, CPV on channels such as Display, Email, Mobile, Social, Video, MobileVideo Advertising on Rocket Fuel will allow you to reach consumers in industries or verticals such as Automotive, Travel & Leisure, Government & Politics, Healthcare, Energy and Utilities, Sports, Technology, Health & Beauty, Financial Services; you can target them with parameters such as: (Display) Demographic, Context, Social, Interests, Psychographic, Lifestyle, Product/Brand Affinities, Product/Brand Preferences & Past Purchases, In-Market Search Intent, User Activity- Online Actions, Frequency, Browsing Behavior, Recency. Over 20,000 unique audience segments. (Mobile) Audience, Content, Device, Geography, 19 Available Channels.

They are headquartered at Redwood City, CA, United States, and have 3 advertising & marketing contacts listed on Kochava.

Rocket Fuel works with Advertising technology companies such as DemDex, Facebook Exchange FBX, Index Exchange, Openads/OpenX, Rubicon Project, Yield Manager, DoubleClick.Net, AppNexus, Evidon, Rocket Fuel, Google Remarketing, Google Adsense, Aggregate Knowledge, Adap.TV, LiveRail, Drawbridge, Pubmatic, Yahoo Small Business, Tapad, Twitter Ads, Centro, X Plus One, AppNexus Segment Pixel, MLN Advertising, Dstillery, AOL-Time Warner Online Advertising, Bizo, Advertising.com, IponWeb BidSwitch, BrightRoll, Geniee, eXelate, Eyeota, DoubleClick Bid Manager, BlueKai DMP, BlueKai, Taboola, The Trade Desk, Turn, Nativo, Adobe Audience Manager Sync, SpotXchange, Media Innovation Group, Media.net, Amazon Associates.