Roku pioneered streaming for the TV, and we aspire to power every TV in the world. Roku has 15 million monthly active accounts which streamed nearly 7 billion hours on the Roku platform in the first half of 2017.
We developed a streaming platform that delivers a best-in-class user experience. At the heart of the Roku platform is our proprietary operating system, the Roku OS, which we built from the ground up. We believe that all television will be streamed, and that all TVs and set-top-boxes will be powered by software-based operating systems that provide a dramatically better user experience than has existed historically for the TV.
We generate revenue from selling Roku® streaming players in retail, licensing to TV OEMs and service TV operators, and enabling content consumption, promotion, and advertising on the platform.
Roku employs top talent with advertising, billing, data, mobile, marketing, TV and software expertise.
The company is headquartered in Los Gatos, CA and was founded by Anthony Wood, inventor of the DVR. We have R&D offices in Silicon Valley, Austin and Cambridge, England; and media and advertising teams, and operations in New York, Los Angeles and Shanghai.
- Company Name:Roku
(View Trends)
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Headquarters: (View Map)Los Gatos, CA, United States
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Office Locations:Los Gatos, CA
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1,000 - 5,000 employees
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Connected TV, Desktop Display, Email, Mobile Display, Native, Social, Desktop Video
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CPM
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Web Publisher
- Headline:Streaming TV & Media Player
- Self / Managed Service:Managed Service
- IndustriesEntertainment, Retail, Sports, Mobile App Installs
- Key DifferentiatorOur advertising products enable advertisers to serve relevant ads to our users and measure return on investment. We serve advertisers across multiple industry verticals and in 2016, we worked with seven of the ten largest advertisers in the United States as ranked by Ad Age. • We offer the large format sight, sound and motion of traditional TV advertising and the relevance, interactivity and measurability of digital advertising—all within the context of what the user is watching. Our advertising capabilities offer many relevance and measurement advantages when compared to traditional TV advertising, because ads are delivered in real-time based on user insights. • Our platform offers advertisers access to the most engaged OTT audience, as measured by average hours streamed, and we believe it connects to the largest number of ad-supported TV streaming channels. Advertisers benefit because they can reach a large audience across a variety of video genres and audience attributes.
- Owned / Operated Propertiesrokulabs.com
- Data PartnersAcxiom, LiveRamp
- Approved 3rd Party Ad Serving / Rich Media VendorsFreewheel, Liverail, Doubleclick
- 26817475 Global Rank
- 1446583 United States
- 426 Estimated Visits
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Direct100.00%
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Display0.00%
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Mail0.00%
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Referrals0.00%
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Search0.00%
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Social0.00%
- United States 60.9%
- India 19.3%
- Canada 2.7%
- Mexico 2.4%
- United Kingdom 2.3%
- Lacrosse
- 10 SDKs
- App Url: https://itunes.apple.com/app/roku-inc-/id1287846306
- App Support: https://www.roku.com/
- Genre: Business
- Bundle ID: com.habanero.roku
- App Size: 16.1 M
- Version: 2.3
- Release Date: October 4th, 2017
- Update Date: April 13th, 2020
Description:
Streamer U is an interactive mobile learning platform by Roku. Sales associates learn about Roku's line of products, take quizzes, seek assistance, and have the chance to win prizes.
They are headquartered at Los Gatos, CA, United States, and have 97 advertising & marketing contacts listed on Kochava.
Roku works with Advertising technology companies such as Facebook Exchange FBX, DoubleClick.Net, Google Adsense, Google Remarketing, Amazon Ad System, Amazon Associates, Rocket Fuel, Facebook Custom Audiences, The Trade Desk, Index Exchange, Mediaplex, Tapad, Rubicon Project, Neustar AdAdvisor, Aggregate Knowledge, Videology, Pubmatic, Adobe Audience Manager Sync, AppNexus, Yahoo Small Business, BlueKai DMP, BlueKai, Advertising.com, DemDex, Adap.TV, eXelate, Beeswax, DoubleClick Bid Manager, Evidon, Roku, ExactTarget, Google Floodlight Counter.