About

Published weekly since October 1972, the San Diego Reader has been in San Diego over 40 years, The Reader is the largest alternative publication in the nation by page count. With over 6.7 million issues per year The Reader reaches 1 in 3 adults. Published every Wednesday featuring news, stories, events, music, movies, restaurants, travel, neighborhoods, and classifieds. The Reader guides San Diego with just the turn of a page.

115,000 copies every week.

Distributed at over 2000 locations.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: San Diego Reader — News, reviews, events, music, restaurants, movies
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Food & Beverage, Government & Politics
  • Key Differentiator
    1. Chicago Reader Sometime in 1970-71 Bob Roth, a friend of Jim Holman’s from Carleton College (MN) who was going to grad school in political science at the University of Chicago, got interested in starting a weekly paper in Chicago like Boston After Dark. Bob McCamant, Tom Yoder, Tom Rehwaldt, and Roth brought out the first issue of the Chicago Reader in early October, 1971. Holman got out of the Navy at the end of October and joined them. Jim tried selling ads for two months. He got the idea of starting a similar paper in San Diego. After a job in South America, Holman visited Chicago, and out of loyalty the Chicago Reader principals agreed to let him use the name in San Diego. 2. Mission Beach, La Jolla, Kettner Boulevard years 1972-76 Holman recruited writers from UCSD — Kathleen Woodward (ex-wife of Washington Post’s Bob Woodward), Jonathan Saville (professor of literature), Duncan Shepherd (visual arts grad student under Manny Farber), Alan Pesin (also Farber protege); Jane Weisman (features) from San Diego State; Ted Burke and Steve Esmedina (pop music) from Mesa College. Alex Farnsley, a Mission Beach friend, volunteered to help with layout and paste-up. The first ad salesman was Terry Barack. The first issue of the San Diego Reader, on October 4, 1972, was 12 pages. Its 20,000 circulation was distributed to eateries, shops, college campuses, and Navy bases. For some months the layout and phone calls done from Holman’s Mission Beach apartment, then Farnsley’s apartment, then from the garage of a house on Nautilus Street in La Jolla owned by TV sportscaster Jerry Gross. Some notable writers: Jeff Weinstein, who wrote on food, went on to become the food reviewer for the NY Village Voice. Connie Bruck, who lived near the Reader garage in La Jolla, had studied at Columbia Journalism School; she wrote features stories for the paper in the early and mid-'70s and later became a New Yorker staff writer. The Reader stumbled along with Holman borrowing beyond the original $5000 loan from United California Bank, until his debt was $20K. In late 1974 Howie Rosen came to San Diego from Cincinnati on a motorcycle, discovered the Reader, and began selling ads, helping with paste-up, and set up a system where college students delivered papers and sold ads. By October 1975 the Reader started to break even. Holman sold a duplex in Mission Beach and paid off the debt. Also in late 1974 the Reader moved from La Jolla to a loft at 780 Kettner Boulevard, downtown San Diego in a two-story building called O’Sullivan Square. 3. Jim Mullin era 1976-1986 In late 1975 the Reader moved its offices to 780 State Street, also in downtown. Jim Mullin, who had won first prize in a Reader writing contest, went to work as features editor. The system of free classified ads and free distribution spread to Boston After Dark, the Village Voice, and the Phoenix New Times. The New Times would eventually buy the Village Voice and become a large chain of alternative papers. 4. Judith Moore era 1986-2006 In 1985, Judith Moore, a Berkeley writer, was brought to San Diego to write feature stories for the Reader. In 1986, Moore began to take on the role of senior editor. Moore also began to write a weekly interview with renowned writers. Many of these writers Moore invited to come to San Diego and write feature stories. Included in this visiting writers group were Alexander Theroux, Richard Meltzer, Stephen Dobyns, Tom Lux, David Lehman. 5. Ernie Grimm era 2006- present After a two-year struggle with cancer, Moore died in 2006. Moore had discovered two young writers, Ernie Grimm and Matt Lickona, right out of college in 1995, and they began writing feature stories. After Moore’s death Grimm took over the job as features and news editor. Lickona took on several regular columns, Blog Diego, and shared the film review duties with Scott Marks, after the original critic, Duncan Shepherd retired in 2010.
  • Owned / Operated Properties
    sdreader.com
Site Traffic
  • 11536498 Global Rank
  • 7156318
  • 12.4 K Estimated Visits
Powered by
Alexa Traffic Data
Global Rank 44,992
1,656
India Rank 10,885
2,931
India Page Views 55.3%
11.1%
Top Countries
Top Search Keywords
  • San Diego
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 4.56 Avg. Rating
  • 6 Total reviews
  • App Url: https://itunes.apple.com/app/san-diego-reader/id496355169
  • App Support: http://www.thedailysave.com/pages/contact
  • Genre: Lifestyle
  • Bundle ID: com.sandiegoreader.everlong
  • App Size: 5.33 M
  • Version: 1.1.9
  • Release Date: January 31st, 2012
  • Update Date: April 13th, 2020

Description:

ReaderCity for iPhone gives you on-the-go access to all of your favorite things to eat, see, and do in your neighborhood, all at exclusively discounted prices. You’ll have instant access to be luxuriously pampered at a nearby spa, discover a great new restaurant around the corner, or spend an afternoon adventuring in America’s Finest City.

On-The-Go Deals
Browse, buy, and redeem deals while you are on the go, no computer or printer required.

Let the Deals Come to You
Stop worrying about where to find your next deal, search nearby deals and get to the savings immediately.

Sharing is Caring
Friends don’t let friends pay full price; share your great finds through Facebook and Twitter right from the app.

Sort by

TinaShort

Oct 14, 2012

Unable to log-in

Used Facebook log-in capability on the website, but now can't do the same on the app. Can't use the app to redeem my certificates until I can log in.

Matthew Shafer

Feb 08, 2012

Pretty awesome

It's a great app for finding deals around the city.

Andy Boyd!

Feb 06, 2012

Actually very cool.

They have a lot more than just 1-2 deals per day (like groupon). There's a huge list of discount gift certificates for restaurants and things. Plus you can sort by map so you can always find something 50% off right by you. Way to go ReaderCity!

Claireh640

Feb 05, 2012

Love it!

Works amazingly!!

HolmanFamily

Feb 02, 2012

Finally!

Great app. A+++

Ilianasd

Feb 02, 2012

Great app

Fantastic!
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
Security Framework
Secure the data your app manages. Protect information and control access to your app.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.00%
  • Standard
    97.64%
  • Direct
    2.36%
Ads Seen Recently
2,615
Longest Running Ad
San Diego Reader
Device
Desktop
Dimensions
other
San Diego Reader
Device
Mobile
Dimensions
250x250
San Diego Reader
Device
Mobile
Dimensions
250x250
San Diego Reader
Device
Desktop
Dimensions
728x90
San Diego Reader
Device
Desktop
Dimensions
728x90
San Diego Reader
Device
Mobile
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-7019252051632145
f08c47fec0942fa0
San Diego Reader advertising reaches 346k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Mexico, Vietnam, China. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on San Diego Reader will allow you to reach consumers in industries or verticals such as Government & Politics, Entertainment, Food & Beverage.

They have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, San Diego Reader inventory partners include: google.com.

San Diego Reader works with Advertising technology companies such as Mediaplex, Conversant, DoubleClick.Net, Google Publisher Tag, Google Ad Partner Services, Google Adsense, Open AdStream, Flashtalking, Atlas, Yahoo Small Business, Facebook Custom Audiences, Media Innovation Group, AppNexus, Openads/OpenX, Evidon, DoubleVerify, The Trade Desk, Aggregate Knowledge, Rubicon Project, Spoutable, Arrivalist, AppNexus Segment Pixel, Fyber Reseller, SmartAdServer Reseller, Google Direct, AppNexus Reseller, Ads.txt, LKQD Reseller, PubMatic Reseller, FreeWheel Reseller, AOL Reseller, Google AdSense Integrator, PilotX Direct, Google Adsense Asynchronous, Adventive, Walmart, Pubmatic, Innovid, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, FLoC, Index Exchange, Simpli.fi, Teads, Basis, Centro, DemDex, Adobe Audience Manager Sync, eXelate, SiteScout, Tapad, comScore Activation.