About

Since 1986, The Independent has been required reading for the South Coast's active & sophisticated population. The Independent reaches more than 135,000 readers in Santa Barbara County each Thursday with in-depth news reporting, the most extensive calendar of local events, and the best arts and entertainment coverage in the region.

Although we have had a website since 1998, it wasn't until April, 2007 that we began our community news, arts, and entertainment portal, independent.com. Providing a thorough and up to date site for all things Santa Barbara, independent.com immediately became the area's most visited community website. Santa Barbara has a daily news site, and a place for the community to connect.

In 2008 we were recognized as the Best Weekly Newspaper website in the United States, in a national contest sponsored by Editor & Publisher magazine. In the meantime, our online audience has grown to be the largest in Santa Barbara county, twice as large as our nearest news competitor. But don't take our word for it -- here's a link to current online traffic rating services.

Our newspaper also was singled out in 2008 as one of "10 That Do It Right," of newspapers leading in innovation and adaptation, in another Editor & Publisher recognition.

The Independent was created from the merger of the Santa Barbara News & Review, a weekly paper consisting of politics and commentary founded in 1973, and The Weekly, an arts and entertainment publication with extensive listings. The merger created a unique voice for independent writers, critics, and involved citizens, and Santa Barbara go-to community resource for what-to-do.

The Santa Barbara Independent is a true community newspaper with a market penetration higher than almost every other "alternative" weekly in the country. Our audited circulation of 40,000 copies exceeds the daily paper and any other publication in Santa Barbara County.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher: News | Living | Arts | Entertainment
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Food & Beverage, Health & Beauty, Sports
  • Key Differentiator
    THE Local Daily News Source www.independent.com is Santa Barbara’s leading source for daily and breaking news. We are the most trafficked site in Santa Barbara County per Comscore, Quantcast and Alexa ratings. Statistics:* Consistent Traffic Month to Month… 350,000+ Visits per month 195,000+Absolute unique visitors 675,000+ Pageviews per month Get your business in front of thousands of area customers.
Site Traffic
  • 0 Global Rank
  • 0
  • 773 Estimated Visits
Traffic Sources
  • Search
    56.08%
  • Direct
    27.57%
  • Social
    16.01%
  • Referrals
    0.34%
  • Mail
    0.00%
  • Paid Referrals
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 98,935
869
United States Rank 19,524
12,243
United States Page Views 88.1%
0.2%
Top Countries
Top Search Keywords
  • Santa Barbara
Ad Intelligence
  • Native
    0.00%
  • Standard
    100.00%
  • Direct
    0.00%
Ads Seen Recently
279
Longest Running Ad
Santa Barbara Independent
Device
Desktop
Dimensions
other
Santa Barbara Independent
Device
Mobile
Dimensions
300x250
Santa Barbara Independent
Device
Desktop
Dimensions
728x90
Santa Barbara Independent
Device
Desktop
Dimensions
728x90
Santa Barbara Independent
Device
Desktop
Dimensions
728x90
Santa Barbara Independent
Device
Mobile
Dimensions
300x50
Santa Barbara Independent advertising reaches 479k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, India, Australia, Germany. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Email Advertising on Santa Barbara Independent will allow you to reach consumers in industries or verticals such as Sports, Entertainment, Food & Beverage, Health & Beauty.

They are headquartered at Santa Barbara, CA, United States, and have 2 advertising & marketing contacts listed on Kochava.

Santa Barbara Independent works with Advertising technology companies such as Mediaplex, Conversant, DoubleClick.Net, Google Ad Partner Services, Google Adsense, Google AdSense Custom Search Ads, Aggregate Knowledge, AppNexus, SpotXchange, Facebook Custom Audiences, TagCade, Google Publisher Tag, ADTECH, Google AdSense Integrator, FLoC, Simpli.fi, Broad Street Ads, Twitter Ads, PHP Ads, comScore Activation, Google Direct, 33 Across Reseller, Amazon Reseller, AppNexus Reseller, FreeWheel Reseller, GumGum Reseller, IndexExchange Reseller, Lijit Reseller, LKQD Reseller, Media.net Reseller, Nativo Reseller, OneTag Reseller, OpenX Reseller, PubMatic Reseller, RhythmOne Reseller, RubiconProject Reseller, ShareThrough Reseller, SmartAdServer Reseller, Sovrn Reseller, SpotXChange Reseller, Teads Reseller, Triple Lift Reseller, Undertone Reseller, Yahoo Reseller, App-Ads.txt, Ads.txt, Less than 5 DIRECT Ads.txt.