About

Scary Mommy is the biggest parenting media brands in the U.S., especially popular among millennial moms and regularly reaching over 100 million people each month on social alone. Millions of unique women, united by motherhood.

Scary Mommy is part of Some Spider, a digital media & entertainment company backed by Marc Lore and Vinit Bharara and led by a team that includes the former co-founder of Diapers.com (sold to Amazon), the head of digital at The New York Times and the Entertainment Industry Manager at Facebook.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Social, Email, Mobile Display
  • CPM, Flat Rate
  • Web Publisher
  • Headline:
    Pregnancy Advice & Parenting Tips for Imperfect Parents
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Food & Beverage, Health & Beauty, Travel & Leisure
  • Key Differentiator
    Scary Mommy is one of the largest, most influential and trusted sources of entertainment and information for millennial moms online. With branded content, we apply our know-how for what makes stories go viral with moms in support of your brand's marketing objectives.
Site Traffic
  • 14621 Global Rank
  • 4370
    United States
  • 5.84 M Estimated Visits
Traffic Sources
  • Search
    77.23%
  • Direct
    13.00%
  • Social
    7.92%
  • Referrals
    1.59%
  • Mail
    0.25%
  • Display
    0.02%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 13,378
523
United States Rank 4,213
370
United States Page Views 68.8%
18.4%
Top Countries
Top Search Keywords
  • Energy and Environment
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 0 SDKs
  • 54 Total reviews
  • App Url: https://itunes.apple.com/app/scary-mommy-1/id438740011
  • App Support: http://www.scarymommy.com
  • Genre: Entertainment
  • App Size: 1.41 M
  • Version: 1.0.1
  • Release Date: May 24th, 2011
  • Update Date: May 29th, 2011

Description:

What did that mom really think of your playdate? What does your husband want to tell you, but won’t? What is your office mate saying about you behind your back?

The answer is here.

The phenomenally popular Confessional on scarymommy.com is now available to you on your phone! Join the community and get a behind the scenes look at the brutally honest thoughts and juicy secrets of seemingly normal people everywhere.

Confessions range from laugh-out-loud funny to shocking to heartbreaking; Scary Mommy Confessions has it all. You'll find yourself "liking," "hugging," or "OMG me too-ing" obsessively. Be warned: It's addictive.

Special features: View, react to and anonymously post confessions. Sort by most popular and most relatable confessions and jump pages.

Warning: This app contains adult material and is not appropriate for children.

Sort by

printzessx3

May 30, 2014

Junk

Doesn't work. Wasted a dollar. 😒

One nitpick

May 28, 2014

Unable to leave confession

*update May '14* Not sure if they went "responsive" design or what (since they aren't listing updates here), but the app is terrible now, and plain doesn't work. For past couple weeks, only see half of the first confession for a few seconds, then a skyscraper banner. That's it. Sometimes a leaderboard appears. Totally weird and unusable. Using a 4s, current on all iOS updates. Have deleted and reinstalled app. No help on the wired site. Giving up, not going to use or try any more. From Feb '14: Experiencing a lot of glitches since mid-Jan; currently unable to leave a confession. Window won't pop up at all. Using an older phone, 4S, but have kept up w/all iOS updates. UI just not as friendly now, in general. Don't care about the "stricter" adherence to confession rules, just want a reliable, user-friendly app.

Tmd2030

May 27, 2014

Doesn't work on iPhone 5

I can't scroll down to actually see the confessions. I just see the logo. Used to be a great app.

Catjackandred

May 22, 2014

Terrible

They "updated" the app so now it has ads and never works. Completely glitchy. Just look it up through safari.

sln74

May 22, 2014

Crash

I used to love to read the confessions. Now it just crashes right away, all the time. As soon as the Amazon ad was put on the home page it got all messed up!!

Toni Gu

May 19, 2014

Bummer

Does not work on my iPhone 5c. At all. Waste of money. I can see the huge logo and one random confession that will pop out just as quickly. Bummed.
Ad Intelligence
  • Native
    68.25%
  • Standard
    31.63%
  • Direct
    0.13%
Ads Seen Recently
29,452
Longest Running Ad
SCARY MOMMY
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SCARY MOMMY
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SCARY MOMMY
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SCARY MOMMY
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SCARY MOMMY
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SCARY MOMMY
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SCARY MOMMY
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SCARY MOMMY
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SCARY MOMMY
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Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
freewheel.tv
reseller
144633
74e8e47458f74754
freewheel.tv
reseller
144617
74e8e47458f74754
adtech.com
reseller
7060
e1a5b5b6e3255540
advertising.com
reseller
7060
e1a5b5b6e3255540
spotx.tv
reseller
82810
7842df1d2fe2db34
spotxchange.com
reseller
82810
7842df1d2fe2db34
video.unrulymedia.com
reseller
367782854
rhythmone.com
reseller
367782854
a670c89d4a324e47
pubmatic.com
reseller
160065
5d62403b186f2ace
indexexchange.com
reseller
193091
50b1c356f2c5c8fc
smartadserver.com
reseller
3820
SCARY MOMMY advertising reaches 5.84M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, India. Pricing models they offer are CPM, flat_rate on channels such as Display, Social, Email, Mobile Advertising on SCARY MOMMY will allow you to reach consumers in industries or verticals such as Education, Health & Beauty, Travel & Leisure, Food & Beverage.

They are headquartered at Baltimore, MD, United States, and have 3 advertising & marketing contacts listed on Kochava. According to their Ads.txt, SCARY MOMMY inventory partners include: freewheel.tv, adtech.com, advertising.com, spotx.tv, spotxchange.com, video.unrulymedia.com, rhythmone.com, pubmatic.com, indexexchange.com, smartadserver.com, beachfront.com, lkqd.net, vidazoo.com, contextweb.com, rubiconproject.com, openx.com, teads.tv, tremorhub.com, appnexus.com, outbrain.com, media.net, google.com, behave.com, hashtag-labs.com, gumgum.com, yahoo.com, districtm.io, ad-generation.jp, smaato.com, aps.amazon.com, emxdgt.com, onetag.com, aol.com, telaria.com, connatix.com, triplelift.com, lijit.com, sovrn.com, mediabong.com, yldbt.com, springserve.com, improvedigital.com, selectmedia.asia, admanmedia.com, kargo.com, adform.com, loopme.com, amxrtb.com, 33across.com, sonobi.com, lkqd.com, sekindo.com, ssp.ynxs.io, memevideoad.com, tidaltv.com, fyber.com, facebook.com, infolinks.com, bidtellect.com, smartclip.net.

SCARY MOMMY works with Advertising technology companies such as Digilant, RadiumOne, SiteScout, Neustar AdAdvisor, eXelate, Pubmatic, SAY Media Advertising, X Plus One, Komoona, Yield Manager, Rubicon Project, Gorilla Nation, AppNexus, Openads/OpenX, Turn, Rocket Fuel, Accuen, Experian, AdMeld, Google Adsense, AdRoll, DoubleClick.Net, Evidon, BlueKai, PointRoll, Federated Media Publishing, Index Exchange, LucidMedia, Criteo, Tapad, Connexity, Integral Ad Science, Coupon.com Brandcaster, Aggregate Knowledge, AOL-Time Warner Online Advertising, Atlas, DoubleVerify, MyBuys, SpotXchange, Upfront Digital Media, Simpli.fi, GumGum, Brandscreen, AudienceScience, Datonics, Jumptap, Advertising.com, Zenovia, Media Innovation Group, ContextWeb, Adify, Taboola, Videology, Korrelate, AcuityAds, IponWeb BidSwitch, MLN Advertising, Centro, Zedo, Drawbridge, Proclivity, Yahoo Small Business, Tribal Fusion, Exponential, Improve Digital, Twitter Ads, AdGear, ADTECH, RealVu, Specific Media, Switch Ads, Burst Media, Real Media Group, Open AdStream, adInterax, Adform, eyeReturn, Engage BDR, LiveRail, Flite, Resonate Insights, Google Publisher Tag, World Now, Google Adsense Asynchronous, Nativo, RhythmOne, BrightRoll, DoubleClick Bid Manager, BlueKai DMP, MyBuys MyAds, OpenDSP, Prebid, Kauli, StickyAds TV, Adobe Audience Manager Sync, AdMeta, Geniee, Eye View Digital, Yahoo Ad Sync, YieldBot, Sonobi, adingo, Smartclip, Adhigh, GetIntent, ZergNet, Criteo Publisher Marketplace, Header Tag by Index Exchange, Ads.txt, RubiconProject Direct, Teads Direct, YieldBot Direct, Kargo Direct, AppNexus Direct, Sovrn Direct, Fyber Reseller, Tremor Video Direct, Google Direct, OpenX Reseller, Lijit Direct, ContextWeb Reseller, SpotXChange Reseller, PubMatic Reseller, FreeWheel Reseller, Tremor Video Reseller, OpenX Direct, AOL Reseller, WebSpectator, AppNexus Reseller, LKQD Reseller, DistrictM Direct, Google Reseller, Videology Group Reseller, Sekindo Direct, Facebook Direct, Facebook Custom Audiences, Google Inteactive Media Ads, Adform Reseller, Improve Digital Reseller, Flashtalking, Research Now, Comet Cox Media Direct, IndexExchange Reseller, IndexExchange Direct, Smaato Direct, SmartAdServer Reseller, RubiconProject Reseller, Sovrn Reseller, Converstand Media Direct, Conversant, 33 Across Direct, Amazon Reseller, Criteo Reseller, ORC International Reseller, The Trade Desk, Cedato Reseller, LoopMe Direct, SpotXChange Direct, VINDICO, nToggle, AOL Direct, Kargo, Sonobi Direct, RUN Ads, iSpot.tv, Avocet, CogoCast, DemDex, ORC International Direct, Sonobi Reseller, RhythmOne Direct, GumGum Direct, JW Player Tracking, Comet Cox Media Reseller, Triple Lift Direct, RhythmOne Reseller, Synacor Direct, DistrictM Reseller, SpringServe Reseller, Beachfront Reseller, BrightRoll Reseller, GumGum Reseller, Taboola Reseller, LoopMe Reseller, SpringServe Direct, YieldBot Reseller, PubMatic Direct, Smart Adserver, Amazon Associates, Amazon Ad System, Beeswax, Google AdSense Integrator, LKQD Direct, TripleLift, Bidtellect, MemeVideo Direct, Primis Direct, Amazon Direct, Vuble Reseller, AerServ Direct, Optimatic Reseller, SmartyAds Reseller, Rock You Direct, Somoaudience Reseller, Mobile Ad Trading Reseller, Undertone Direct, Next Millenium Direct, PilotX Reseller, Rock You Reseller, ucfunnel Reseller, Smartclip Reseller, Gamoshi Reseller, Underdog Media Direct, SkimLinks, Pressboard, Nativo Direct, Bidtellect Reseller, Criteo Direct, Outbrain Reseller, Outbrain Direct, 33 Across Reseller, Snap Pixel, Google Remarketing, Telaria Reseller, Yieldmo Direct, Blis, Magnetic, DynAdmic, Infolinks Direct, ShareThrough Direct, BounceX, JustPremium, Sekindo, 161Media, DistrictM, Adap.TV, AdTheorent, MaxPoint Interactive, Adelphic, StackAdapt, PLAYGROUND XYZ, bRealtime, So-net Media, BidSwitch, Freebit Admind, Admedo, Cinarra, MicroAd, AdTech Studio, Media.net Direct, ZypMedia, Infectious Media, Yieldmo, EMX, Lijit Reseller, Converstand Media Reseller, Triple Lift Reseller, Lockerdome Reseller, Permutive, Teads Reseller, Vidazoo Reseller, Admixer Reseller, Amazon Native Shopping Ads, Connatix Direct, Aniview Reseller, Yieldmo Reseller, Telaria Direct, OneTag Reseller, Yahoo Reseller, Amazon Transparent Ad Marketplace, LinkedIn Ads, Smaato Reseller, AdMan Reseller, comScore Activation, Audigent, The MediaGrid Direct, ShareThrough Reseller, Concert, Yahoo Direct, The MediaGrid Reseller, Outbrain Pixel, AdMan Direct, Media.net Reseller, Nativo Reseller, Synacor Reseller, vidoomy Reseller, BlogHer Advertising Network.