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Shelf Awareness
Welcome to the Web site for Shelf Awareness: Daily Enlightenment for the Book Trade, the free e-mail newsletter dedicated to helping the people in stores, ...
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Shelf Awareness publishes two newsletters, one for general readers and one for people in the book business.

Shelf Awareness for Readers appears Tuesdays and Fridays and helps readers discover the 25 best books of the week, as chosen by booksellers, librarians and other industry experts. We also have news about books and authors, author interviews and more.

Shelf Awareness Pro, which we've been publishing since June 2005, provides booksellers and librarians the information they need to sell and lend books. It appears every business day and is read by people throughout the book industry.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
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    • Rich Media (Expandable & Non-Expandable)
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  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
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    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
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  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Welcome to the Web site for Shelf Awareness: Daily Enlightenment for the Book Trade, the free e-mail newsletter dedicated to helping the people in stores, ...
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Food & Beverage, Health & Beauty, Healthcare, Non-Profit, Technology, Travel & Leisure
  • Key Differentiator
    Subscription Base Shelf Awareness Pro (trade audience) We currently have more than 38,000 readers of the emailed and web versions of Shelf Awareness Pro. The list consists mainly of booksellers, librarians and publishing professionals. Of the booksellers, many are independents, but the buyers at B&N and Amazon read us daily as well. We are proud that our list has expanded mostly through word of mouth, which gives us our extremely high read rate. Shelf Awareness for Readers We currently have more than 410,000 readers of the emailed and web versions of Shelf Awareness for Readers. A majority of the subscriber base are people who signed up for their local independent bookstore's mailing list, so they're very engaged book lovers. Download the PDF of the 2016 editorial calendar for a schedule of our themed issues of Shelf Awareness for Readers. How to Place an Ad To check availability or make a reservation, email sales@shelf-awareness.com. Please include your contact info, placement choices and dates. To submit your ad, please email it to: ads@shelf-awareness.com. Please include a link and a RGB image in either .jpg or .gif format, saved at 72dpi. Please note that our maximum size is 50 kb. Deadline: Ads in Pro are due at 5pm (EST), two days before publication. Ads in Readers are due at 5pm (EST) three days before publication. Need design help? Contact us. Download our 2016 Rate Kit (pdf) for complete details and prices. Which Ads Are the Most Successful? The format lends itself to specific ways of advertising. Some of the best types of ads in Shelf Awareness Pro involve: Seeding the market with galleys/giveaways On sale announcements Hot upcoming publicity Bestseller or award announcements Book excerpt or eGalley Announcements of new titles/imprints Back in stock/reprints Now in paperback Contests Timely reminders Seasonal titles A publisher's bestseller list Event kit offers Movie tie-ins
Site Traffic
  • 357234 Global Rank
  • 104800
    United States
  • 146 K Estimated Visits
Traffic Sources
  • Direct
    40.15%
  • Search
    39.28%
  • Mail
    11.33%
  • Social
    7.59%
  • Referrals
    1.65%
  • Display
    0.00%
Geography Breakdown
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Alexa Traffic Data
Global Rank 164,926
7,206
Links In Count 998
13
United States Rank 45,814
17,409
United States Page Views 93.1%
6.2%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Player Rankings and Cheatsheets
Shelf Awareness advertising reaches 146k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, Netherlands. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Shelf Awareness will allow you to reach consumers in industries or verticals such as Non-Profit, Health & Beauty, Education, Healthcare, Technology, Food & Beverage, Entertainment, Travel & Leisure.

They are headquartered at Montclair, NJ, United States, and have 2 advertising & marketing contacts listed on Kochava.
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Last Updated 11/26/24
Shelf Awareness advertising reaches 146k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, Netherlands. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Shelf Awareness will allow you to reach consumers in industries or verticals such as Non-Profit, Health & Beauty, Education, Healthcare, Technology, Food & Beverage, Entertainment, Travel & Leisure.

They are headquartered at Montclair, NJ, United States, and have 2 advertising & marketing contacts listed on Kochava.