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Simpli.fi (Simplifi Holdings, Inc. - GTCR)
DSP Platform focused on Localized Programmatic Advertising.
Last Edited by
Siera Holleman
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About

Simpli.fi is the leader in localized programmatic advertising. Simpli.fi works with the largest buyers of localized advertising, including brands, agencies, local media groups, networks, and trading desks. These companies utilize Simpli.fi to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences.

  • Company Name:
    Simpli.fi
  • CEO Name:
    Frost Prioleau
  • Parent Company Name:
    Simplifi Holdings, Inc. - GTCR
    • (View Trends)
  • Headquarters: (View Map)
    Fort Worth, TX, United States
  • Office Locations:
    HQ: Fort Worth, TX
  • 200 - 500 employees
Capabilities
  • Connected TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Click to Call
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Search
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Connected TV, Desktop Display, Mobile Display, Mobile Video, Native, Search, Desktop Video
  • CPA, CPC, CPCV, CPM, CPV
  • Demand Side Platform
  • Headline:
    DSP Platform focused on Localized Programmatic Advertising.
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, eCommerce, Education, Entertainment, Financial Services, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Retail, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    Nomenclature, local preferences, and buying habits vary from city to city across the country. By optimizing audiences to local needs and delivering customized creative for different locations, Simpli.fi delivers improved performance compared to platforms that use pre-packaged segments and target nationally. With our Addressable Geo-Fencing and OTT/CTV solution, advertisers can now hyper target their ideal audience down to the address level on multiple screen sizes. In addition, our completely transparent and highly granular analytics system provides deeper insights that enable brands to continually improve their marketing efforts.
  • Programmatic Integrations & Publisher / Inventory Partners
    Adap.tv, AppNexus, DoubleClick AdExchange, OpenX, PubMatic, Rubicon, and SpotX, LinkedIn, MoPub, Pulsepoint, Cox Digital Solutions, Sovrn, Aerserv, Beachfront, E-Planning, Engage
  • Targeting

    Search Retargeting, Site Retargeting, Keyword and Category Contextual, Geo-Fencing, Addressable Geo-Fencing, Geo-Fencing with Conversion Zones, Event Targeting, AGF, OTT/CTV

  • Data Partners
    Simpli.fi’s own proprietary data network, eXelate, Oracle, Acxiom, LiveRamp, and Neustar
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    RiskIQ, Integral Ad Science, DoubleVerify, Pixalate
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    All major Google-certified vendors
Site Traffic
  • 52081 Global Rank
  • 10117
    United States
  • 2.15 M Estimated Visits
Traffic Sources
  • Direct
    85.27%
  • Search
    10.99%
  • Social
    1.24%
  • Mail
    1.03%
  • Referrals
    0.93%
  • Display
    0.54%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 12,019
8
Links In Count 1,512
United States Rank 1,857
89
United States Page Views 88.6%
3.4%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Beverages
  • Coffee and Tea
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 0 SDKs
  • App Url: https://itunes.apple.com/app/simpli-fi/id1312790016
  • App Support: http://www.simpli-fi.co.uk/contact/
  • Genre: Business
  • Bundle ID: co.uk.simplifi.theorsociety
  • App Size: 20.4 M
  • Version: 1.0.0
  • Release Date: November 14th, 2017
  • Update Date: November 14th, 2017

Description:

This is official event app produced by OR Society.

The app will enable you to:

• View the full speakers and attendee list and send them private messages.
• See the most up-to-date conference programme.
• Engage in live polls during the conference sessions.
• Access maps and floor plans for this event.
• Post questions and take part to the general discussions.
• Keep up-to-date with announcements.
• Answer surveys.

Ad Intelligence
Simpli.fi
Device
Desktop
Dimensions
728x90
Dates Active
Feb 23, 2021 to May 26, 2021
Simpli.fi
Device
Desktop
Dimensions
300x250
Dates Active
Feb 22, 2021 to May 26, 2021
Simpli.fi
Device
Desktop
Dimensions
300x250
Dates Active
May 05, 2021 to May 24, 2021
Simpli.fi
Device
Desktop
Dimensions
728x90
Dates Active
Apr 01, 2021 to May 13, 2021
Simpli.fi
Device
Desktop
Dimensions
300x250
Dates Active
Apr 03, 2021 to May 13, 2021
Simpli.fi
Device
Desktop
Dimensions
other
Dates Active
Nov 02, 2020 to Jun 05, 2021
Simpli.fi
Device
Desktop
Dimensions
other
Dates Active
Mar 19, 2021 to Jun 05, 2021
Simpli.fi
Device
Desktop
Dimensions
other
Dates Active
Oct 16, 2020 to May 25, 2021
Simpli.fi
Device
Desktop
Dimensions
other
Dates Active
Nov 12, 2020 to Jun 05, 2021
Simpli.fi
Device
Desktop
Dimensions
other
Dates Active
Jan 22, 2021 to Jun 02, 2021
Simpli.fi
Simpli.fi
Simpli.fi
Simpli.fi
Simpli.fi
Simpli.fi advertising reaches 2.15M visitors across desktop and mobile web, in countries such as United States, Japan, United Kingdom, India. Pricing models they offer are CPA, CPC, CPCV, CPM, CPV on channels such as Connected TV, Display, Mobile, MobileVideo, Native, Search, Video Advertising on Simpli.fi will allow you to reach consumers in industries or verticals such as eCommerce, Retail, Technology, Health & Beauty, Financial Services, Government & Politics, Education, Healthcare, Telecommunications, Automotive, Entertainment, Travel & Leisure, Food & Beverage, Clothing & Fashion, Consumer Packaged Goods; you can target them with parameters such as: Search Retargeting, Site Retargeting, Keyword and Category Contextual, Geo-Fencing, Addressable Geo-Fencing, Geo-Fencing with Conversion Zones, Event Targeting, AGF, OTT/CTV.

They are headquartered at Fort Worth, TX, United States, and have 1 advertising & marketing contacts listed on Kochava.

Simpli.fi works with Advertising technology companies such as Facebook Exchange FBX, Neustar AdAdvisor, Openads/OpenX, Pubmatic, Google Adsense, AppNexus, ContextWeb, Rubicon Project, Yield Manager, Yahoo Publisher Network, DoubleClick.Net, Simpli.fi, Yahoo Small Business, Aggregate Knowledge, Datonics, SpotXchange, eXelate, Advertising.com, LiveRail, Turn, Google Remarketing, BlueKai DMP, BlueKai, The Trade Desk, Atlas, Twitter Ads, Ad Tech Japan AOL, Rocket Fuel, DoubleClick Bid Manager, Facebook Custom Audiences, LinkedIn Ads.
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Last Updated 11/2/24
Simpli.fi advertising reaches 2.15M visitors across desktop and mobile web, in countries such as United States, Japan, United Kingdom, India. Pricing models they offer are CPA, CPC, CPCV, CPM, CPV on channels such as Connected TV, Display, Mobile, MobileVideo, Native, Search, Video Advertising on Simpli.fi will allow you to reach consumers in industries or verticals such as eCommerce, Retail, Technology, Health & Beauty, Financial Services, Government & Politics, Education, Healthcare, Telecommunications, Automotive, Entertainment, Travel & Leisure, Food & Beverage, Clothing & Fashion, Consumer Packaged Goods; you can target them with parameters such as: Search Retargeting, Site Retargeting, Keyword and Category Contextual, Geo-Fencing, Addressable Geo-Fencing, Geo-Fencing with Conversion Zones, Event Targeting, AGF, OTT/CTV.

They are headquartered at Fort Worth, TX, United States, and have 1 advertising & marketing contacts listed on Kochava.

Simpli.fi works with Advertising technology companies such as Facebook Exchange FBX, Neustar AdAdvisor, Openads/OpenX, Pubmatic, Google Adsense, AppNexus, ContextWeb, Rubicon Project, Yield Manager, Yahoo Publisher Network, DoubleClick.Net, Simpli.fi, Yahoo Small Business, Aggregate Knowledge, Datonics, SpotXchange, eXelate, Advertising.com, LiveRail, Turn, Google Remarketing, BlueKai DMP, BlueKai, The Trade Desk, Atlas, Twitter Ads, Ad Tech Japan AOL, Rocket Fuel, DoubleClick Bid Manager, Facebook Custom Audiences, LinkedIn Ads.