Simpli.fi is the leader in localized programmatic advertising. Simpli.fi works with the largest buyers of localized advertising, including brands, agencies, local media groups, networks, and trading desks. These companies utilize Simpli.fi to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences.
- Company Name:Simpli.fi
- CEO Name:Frost Prioleau
- Parent Company Name:Simplifi Holdings, Inc. - GTCR
(View Trends)
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Headquarters: (View Map)Fort Worth, TX, United States
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Office Locations:HQ: Fort Worth, TX
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200 - 500 employees
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Connected TV, Desktop Display, Mobile Display, Mobile Video, Native, Search, Desktop Video
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CPA, CPC, CPCV, CPM, CPV
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Demand Side Platform
- Headline:DSP Platform focused on Localized Programmatic Advertising.
- Self / Managed Service:Self-Service & Managed Service
- IndustriesAutomotive, Clothing & Fashion, Consumer Packaged Goods, eCommerce, Education, Entertainment, Financial Services, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Retail, Technology, Telecommunications, Travel & Leisure
- Key DifferentiatorNomenclature, local preferences, and buying habits vary from city to city across the country. By optimizing audiences to local needs and delivering customized creative for different locations, Simpli.fi delivers improved performance compared to platforms that use pre-packaged segments and target nationally. With our Addressable Geo-Fencing and OTT/CTV solution, advertisers can now hyper target their ideal audience down to the address level on multiple screen sizes. In addition, our completely transparent and highly granular analytics system provides deeper insights that enable brands to continually improve their marketing efforts.
- Programmatic Integrations & Publisher / Inventory PartnersAdap.tv, AppNexus, DoubleClick AdExchange, OpenX, PubMatic, Rubicon, and SpotX, LinkedIn, MoPub, Pulsepoint, Cox Digital Solutions, Sovrn, Aerserv, Beachfront, E-Planning, Engage
- Targeting
Search Retargeting, Site Retargeting, Keyword and Category Contextual, Geo-Fencing, Addressable Geo-Fencing, Geo-Fencing with Conversion Zones, Event Targeting, AGF, OTT/CTV
- Data PartnersSimpli.fi’s own proprietary data network, eXelate, Oracle, Acxiom, LiveRamp, and Neustar
- Ad Verification / Brand Safety / Measurement / Viewability PartnersRiskIQ, Integral Ad Science, DoubleVerify, Pixalate
- Approved 3rd Party Ad Serving / Rich Media VendorsAll major Google-certified vendors
- 52081 Global Rank
- 10117 United States
- 2.15 M Estimated Visits
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Direct85.27%
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Search10.99%
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Social1.24%
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Mail1.03%
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Referrals0.93%
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Display0.54%
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71.30%
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9.36%
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5.99%
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1.75%
- United States 88.6%
- India 8.5%
- Canada 1.4%
- Australia 1.4%
- National Railroad Passenger Corporation - Amtrak
- 0 SDKs
- App Url: https://itunes.apple.com/app/simpli-fi/id1312790016
- App Support: http://www.simpli-fi.co.uk/contact/
- Genre: Business
- Bundle ID: co.uk.simplifi.theorsociety
- App Size: 20.4 M
- Version: 1.0.0
- Release Date: November 14th, 2017
- Update Date: November 14th, 2017
Description:
This is official event app produced by OR Society.
The app will enable you to:
• View the full speakers and attendee list and send them private messages.
• See the most up-to-date conference programme.
• Engage in live polls during the conference sessions.
• Access maps and floor plans for this event.
• Post questions and take part to the general discussions.
• Keep up-to-date with announcements.
• Answer surveys.
They are headquartered at Fort Worth, TX, United States, and have 1 advertising & marketing contacts listed on Kochava.
Simpli.fi works with Advertising technology companies such as Facebook Exchange FBX, Neustar AdAdvisor, Openads/OpenX, Pubmatic, Google Adsense, AppNexus, ContextWeb, Rubicon Project, Yield Manager, Yahoo Publisher Network, DoubleClick.Net, Simpli.fi, Yahoo Small Business, Aggregate Knowledge, Datonics, SpotXchange, eXelate, Advertising.com, LiveRail, Turn, Google Remarketing, BlueKai DMP, BlueKai, The Trade Desk, Atlas, Twitter Ads, Ad Tech Japan AOL, Rocket Fuel, DoubleClick Bid Manager, Facebook Custom Audiences, LinkedIn Ads.