Publisher: SkillPath | Seminars | On-site Training | Learning Resources

Over the years, SkillPath has grown to become the premier provider of business training in the United States, Canada and Australia. When we launched the company in 1989, we offered 82 seminars. Today we deliver more than 20,000 “how-to” sessions to over 500,000 people in 450 cities. Since joining forces in 1995 with Graceland University, our dedication to providing quality training has never been stronger. When you put words on paper—whether for an e-marketing campaign, a letter to a potential customer, or a marketing piece advertising your products and services, you’re making a powerful statement about yourself and your organization. Are your writing projects getting the results you desire while presenting you, the writer, in the very best light? Is your writing crafted specifically to the medium you’re using and the market you’re targeting? If writing is your primary responsibility or a part of your daily routine, you’ll want to be sure your material is clear, concise and your message easily understood by your reader. Learn sure-fire methods for weeding out jargon, cliches and verbiage, hitting the bull’s-eye with your e-mail and marketing pieces, leading-edge copywriting techniques and how to apply them properly and so much more. With workshops based on the most current guidelines and up-to-date practices affecting e-marketing and business writing today, take this opportunity to reap the benefits of more polished, more professional, more powerful written communications than ever before.

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