About

Smart is the leading independent ad monetization platform built for premium publishers to serve demanding buyers. Our fully transparent platform and shared-interest business approach enables premium publishers and brands to get their fair share of ad value at every opportunity, on their terms. Publishers can act with certainty and have the control of all the variables for the right blend of transaction models, channels and formats while activating the right audience data for value path optimization. Smart works directly with more than 1,000 publishers worldwide including Financial Times, Groupe Marie Claire, TracFone, Le Figaro, Leboncoin, Altice Media Publicité, and IMGUR to deliver display, video, native, and rich-media ads to over 50,000 sites and apps. Smart is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000: Europe’s Fastest Growing Companies. Smart operates 12 offices worldwide and leads the charge in building a transparent ecosystem based on quality. Smart is a “GDPR ready” company as certified by independent data protection specialist, ePrivacy GmbH.

  • Company Name:
    Smart AdServer
  • CEO Name:
    Arnaud Creput
  • (View Trends)
  • Headquarters: (View Map)
    Montreal, Quebec, Canada
  • Office Locations:
    Global actor with a global service delivery & 10 offices wordwilde:NY, Paris, Madrid, Mexico, Berlin, Buenos Aires, Sao Paulo, Varsaw, Milan, Madrid
Capabilities
  • Connected TV
  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • Blackberry
    • iOS
    • Mobile Web
    • Windows
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    - Mobile RTB enabled (mobile deals & mobile interstitials supported)- Built-in gallery of ready-to-use innovative rich media & video ad templates - Customizable reporting & forecast with our Big Data UI -
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Rewarded Video
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Connected TV, Digital Audio, Desktop Display, Mobile Display, Mobile Video, Native, Rewarded Video, Social, Desktop Video
  • CPC, CPM, Revshare / ROAS
  • Ad Technology Provider, Ad Exchange, SSP & Mediation, Ad Server
  • Headline:
    Ad Server & RTB, Cross-platform
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Technology
  • Key Differentiator
    SMART is waking up the ad tech world with its shared-interest business approach and fully transparent [x] platform, for the first time enabling premium publishers and brands to optimize the value of every opportunity, on their terms. SMART operates with full transparency and integrity so you can always act with certainty. Every detail of every transaction is visible – down to log-level data – giving you actionable insights for improvement. As an independent ad tech company with a 100% neutral platform, SMART delivers auctions that are always equitable with no hidden motives or fees, so you always realize your fair share. SMART puts you in control of all the variables for the right blend of transaction models (open, programmatic, direct), channels and formats, while activating the right audience data for value path optimization. Leading publishers and brands around the world are taking back control with SMART, building and reaching more valuable audiences for optimal business outcomes.
  • Targeting

    Audience (5000+ ready-to-use 3rd party data segments, 1st party data) / Viewability / Semantic / All basic targeting options: keywords, platform, format, • placement, browser, ISP, connexion type, cookie acceptance, • domain, geo, OS, screen, device, video content, etc.

  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Fraudlogix; Integral Ad Science
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 0 Global Rank
  • 0
  • 2.55 M Estimated Visits
Traffic Sources
  • Direct
    55.54%
  • Display
    27.72%
  • Mail
    6.44%
  • Search
    6.43%
  • Referrals
    3.35%
  • Social
    0.53%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 8,788
122
United States Rank 3,086
608
United States Page Views 35.1%
3.4%
Top Countries
Top Search Keywords
  • Promotion
  • Pay-Per-Click Advertising
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 1 K Downloads
  • 10 SDKs
  • 3.69 Avg. Rating
  • 5 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.smartadserver.android.dashboard
  • App Support: http://www.smartadserver.com
  • Genre: tools
  • Bundle ID: com.smartadserver.android.dashboard
  • App Size: 7.08 M
  • Version: 25
  • Release Date: May 20th, 2014
  • Update Date: March 22nd, 2018

Description:

The Smart AdServer Preview application offers the possibility to preview in-app Rich Media insertions created through the Smart AdServer Rich Media solution. It also enables Smart AdServer publishers to preview their insertions directly from their Android device.


More information here: http://www.smartadserver.com

Firebase
Firebase is a platform developed by Google for creating mobile and web applications
AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
smartadserver.com
direct
73
smartadserver.com
reseller
475
Smart AdServer advertising reaches 2.55M visitors across desktop and mobile web, in countries such as Turkey, Spain, France, Germany, Taiwan. Pricing models they offer are CPC, CPM, Revshare/ROAS on channels such as Connected TV, DigitalAudio, Display, Mobile, MobileVideo, Native, RewardedVideo, Social, Video Advertising on Smart AdServer will allow you to reach consumers in industries or verticals such as Technology; you can target them with parameters such as: Audience (5000+ ready-to-use 3rd party data segments, 1st party data) / Viewability / Semantic / All basic targeting options: keywords, platform, format, • placement, browser, ISP, connexion type, cookie acceptance, • domain, geo, OS, screen, device, video content, etc..

They are headquartered at Montreal, Quebec, Canada, and have 30 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Smart AdServer inventory partners include: smartadserver.com.

Smart AdServer works with Advertising technology companies such as Smart Adserver, DoubleClick.Net, Facebook Custom Audiences, AdRoll, Ads.txt, SmartAdServer Direct, AppNexus, Openads/OpenX, Yahoo Small Business, Pubmatic, Rubicon Project, Index Exchange, Taboola, Advertising.com, IponWeb BidSwitch, SmartAdServer Reseller, Google Remarketing.