The snopes.com website was founded by David Mikkelson, who lives and works in the Los Angeles area. What he began in 1995 as an expression of his interest in researching urban legends has since grown into what is widely regarded by folklorists, journalists, and laypersons alike as one of the World Wide Web's essential resources. Snopes.com is routinely included in annual "Best of the Web" lists and has been the recipient of two Webby awards. The Mikkelsons have made multiple appearances as guests on national news programs such as 20/20, ABC World News, CNN Sunday Morning, and NPR's All Things Considered, and they and their work have been profiled in numerous major news publications, including The New York Times, the Los Angeles Times, The Washington Post, The Wall Street Journal, and an April 2009 Reader's Digest feature ("The Rumor Detectives") published as part of that magazine's "Your America: Inspiring People and Stories" series.
- Company Name:Snopes.com
(View Trends)
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Headquarters: (View Map)Agoura Hills, CA, United States
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10 - 50 employees
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Desktop Display, Email, Mobile Display, Social
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CPM
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Web Publisher
- Headline:The definitive fact-checking site and reference source for urban legends, folklore, myths, rumors, and misinformation.
- Self / Managed Service:Managed Service
- IndustriesEntertainment, Food & Beverage, Government & Politics, Sports, Technology
- Key DifferentiatorThe snopes.com web site is (and always has been) a completely independent, self-sufficient entity wholly owned by its operators and funded through advertising revenues. Neither the site nor its operators has ever received monies from (or been engaged in any business or editorial relationship with), any sponsor, investor, partner, political party, religious group, business organization, government agency, or any other outside group or organization.
- 6505 Global Rank
- 1614 United States
- 17.5 M Estimated Visits
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Search51.35%
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Direct25.47%
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Social18.70%
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Referrals3.95%
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Mail0.52%
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Display0.01%
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72.79%
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5.41%
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4.11%
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1.05%
- United States 77.3%
- Canada 3.9%
- United Kingdom 3.8%
- Australia 2.0%
- Japan 1.9%
- Urban Legends
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Native0.11%
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Standard99.82%
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Direct0.07%
They are headquartered at Agoura Hills, CA, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Snopes.com inventory partners include: pubmatic.com, admanmedia.com, lkqd.net, freewheel.tv, indexexchange.com, contextweb.com, appnexus.com, google.com, rubiconproject.com, openx.com, spotx.tv, spotxchange.com, telaria.com, tremorhub.com, connatix.com, kargo.com, teads.tv, emxdgt.com, smaato.com, sharethrough.com, smartadserver.com, sonobi.com, lijit.com, sovrn.com, aps.amazon.com, districtm.io, media.net, conversantmedia.com, yahoo.com, aol.com, video.unrulymedia.com, rhythmone.com, triplelift.com, yieldmo.com, gumgum.com.
Snopes.com works with Advertising technology companies such as Datonics, Resonate Insights, Eq Ads, Zenovia, MyBuys, Mediaplex, Integral Ad Science, Facebook Exchange FBX, Neustar AdAdvisor, Aggregate Knowledge, Accuen, DemDex, Experian, PulsePoint, Google Adsense, ADTECH, Digilant, Chango, Brandscreen, ContextWeb, Adify, AppNexus, The Trade Desk, Openads/OpenX, Turn, X Plus One, Pubmatic, Rubicon Project, AdPredictive, SiteScout, Yield Manager, Connexity, SpotXchange, PointRoll, Dstillery, LucidMedia, AdMeld, Videology, Simpli.fi, Yahoo Publisher Network, Adap.TV, BlueKai, Media Innovation Group, Open AdStream, Tribal Fusion, DoubleClick.Net, Atlas, Korrelate, DoubleVerify, Collective Media, Evidon, Exponential, Conversant, Index Exchange, Flashtalking, MLN Advertising, 161Media, NetSeer, Komoona, Criteo, Advertising.com, RadiumOne, Tapad, eXelate, Triggit, Undertone, Adconion, Upfront Digital Media, Bizo, AcuityAds, IponWeb BidSwitch, AdGear, Proclivity, AudienceScience, Specific Media, Yahoo Small Business, VINDICO, Zedo, comScore adXpose, AOL-Time Warner Online Advertising, Twitter Ads, Switch Ads, Adform, Burst Media, RealVu, Google Adsense Asynchronous, Google Publisher Tag, Taboola, Google AdSense Custom Search Ads, Magnetic, MyBuys MyAds, Ohana, eyeReturn, Semasio, Jumptap, Engage BDR, Commission Junction, DoubleClick Bid Manager, BlueKai DMP, Spongecell, Outbrain, Crosswise, BrightRoll, Facebook Custom Audiences, Proper Media, DistrictM, Link Share, RhythmOne, Kauli, StickyAds TV, Forensiq, Eyeota, Adition, Teads, AdMeta, Adnologies, Appier, Geniee, Sekindo, AppNexus Segment Pixel, Sonobi, Serve Sharp, RUN Ads, AMob, adingo, Media Desk, Smartclip, Technorati Media, Traffic Haus, Bidtellect, AlephD, Adhigh, GetIntent, BidTheatre, Aerserv, Eye View Digital, OpenDSP, Media.net, Amazon Ad System, Amazon Associates, Sovrn Direct, AOL Direct, Google Direct, AppNexus Reseller, Ads.txt, RubiconProject Direct, OpenX Direct, DistrictM Direct, AppNexus Direct, FreeWheel Reseller, Google Reseller, RubiconProject Reseller, ORC International Direct, Criteo Publisher Marketplace, Prebid, GumGum Direct, Converstand Media Direct, Sharethrough, Tremor Video Direct, Yieldmo Direct, Bidfluence Direct, ShareThrough Direct, OpenX Reseller, PubMatic Reseller, Sovrn Reseller, RhythmOne Reseller, GumGum Reseller, Comet Cox Media Reseller, AOL Reseller, Lijit Reseller, Videology Group Direct, Marketing Sciences B2C, Rocket Fuel, ContextWeb Reseller, RhythmOne Direct, Bidfluence Reseller, DistrictM Reseller, Sonobi Reseller, Amazon Direct, Teads Direct, Intimate Merger, GumGum, TripleLift, Adobe Audience Manager Sync, Adbrain, Yahoo Ad Sync, Falk Realtime, Tail Target, Improve Digital, Drawbridge, PubMatic Direct, C1X Reseller, IndexExchange Reseller, IndexExchange Direct, C1X, Lijit Direct, Fyber Direct, Comet Cox Media Direct, SpotXChange Direct, Ezoic, Beachfront Reseller, Teads Reseller, Outbrain Reseller, Fyber Reseller, Outbrain Direct, SmartAdServer Reseller, LKQD Reseller, Converstand Media Reseller, SpotXChange Reseller, Tremor Video Reseller, ORC International Reseller, YuMe Reseller, Improve Digital Reseller, SpringServe Direct, Adblade, AdBlade Embed, Adform Reseller, LKQD Direct, Walmart, Infolinks, 33 Across Reseller, Criteo Direct, Smaato Reseller, Synacor Reseller, BannerFlow, Beeswax, Facebook Direct, YieldBot Reseller, Facebook Reseller, Criteo Reseller, Amazon Reseller, ContextWeb Direct, SpringServe Reseller, Exponential Direct, Brightcom Direct, AdYouLike Direct, AdYouLike Reseller, Carambola Direct, Synacor Direct, Beachfront Direct, Taboola Reseller, Triple Lift Direct, AdStanding, SmartAdServer Direct, Yieldmo, Nativo, Admedo, Sonobi Direct, DynAdmic, 33 Across Direct, BounceX, Google Inteactive Media Ads, StackAdapt, Avocet, Kargo, Google AdSense Integrator, AdRoll, Narrative, LifeStreet Media, AdKernel, Emerse, Adswizz, AdTheorent, EMX, plista, Sociomantic, ClickCertain, ConnectAd, Mobile Ad Trading, IAB Tech Lab, BidSwitch, bRealtime, PLAYGROUND XYZ, MaxPoint Interactive, Adelphic, JustPremium, Blis, AdTech Studio, So-net Media, ZypMedia, Loopme, Clickagy, CogoCast, Freestar, Improve Digital Direct, Kargo Direct, Media.net Direct, Experian Reseller, Bidtellect Reseller, Consumable Direct, LoopMe Reseller, Chocolate Reseller, Yahoo Direct, Yahoo Reseller, Infolinks Direct, OneTag Reseller, Header Tag by Index Exchange, Triple Lift Reseller, Smaato Direct, Amazon Transparent Ad Marketplace, Consent Management Platform API v 2.0, Connatix Direct, AdMan Reseller, Telaria Reseller, Connatix, LinkedIn Ads, BlockAdBlock, Sekindo Direct, Primis Direct, Media.net Reseller, Zeus Technology, Rumble Player, Nativo Direct, Yieldmo Reseller, cXense, ShareThrough Reseller, The MediaGrid Direct, Undertone Direct, E-Planning Reseller, Revcontent Reseller, Audigent.