Kochava Media Index - Something Awful Advertising Mediakits, Reviews, Pricing, Traffic, Rate Card Cost

Something Awful has been mocking itself and the internet since 1999, bringing you reviews of the worst movies, video games, and websites to ever exist. If it's something and it's awful, it's probably on Something Awful, where the internet makes you stupid.

Company Name:
Something Awful

(View Trends)

11-50 employees
http://www.somethingawful.com/feature-articles/something-awful-advertising/

Desktop Display, Email, Mobile Display, Social
CPM
Web Publisher
Headline:
The Internet Makes You Stupid
Self / Managed Service:
Managed Service

Industries
Consumer Packaged Goods, eCommerce, Financial Services, Gaming, Government & Politics, Retail, Technology, Telecommunications, Travel & Leisure
Key Differentiator
Before you mail us at advertising@somethingawful.com let me take a moment to explain some of my current issues with internet advertising.1. Nobody seems to care about targeting our audience. We're all white males here, aged 16-34. We're nerds, we keep up with the tech industry, and we know how to use Google. STOP SERVING US "FREE IPOD" ADS, FOR THE LOVE OF CHRIST! Our users aren't idiots, we don't want free screensavers, free iPods, free PS3s, free ringtones, free mp3s, and all those other shovelware flashing ads of Flash garbage nobody with half a brain cell would ever click.Perhaps it's simply not economical, but advertising networks hardly ever try to personally work with us and serve relevant ads to our users. Why is that? Why does it seem most networks simply don't care about appealing to their viewers? Is it really that outrageous to serve ads people click on, not through deception or annoyance, but out of interest for the product or service being promoted?Shoveling out aggravating ads for horrible consumer surveys and pyramid scams is a losing cause. The website publisher does not benefit, since nobody clicks on the ads and generates revenue. The users do not benefit, since they are not interested in flashing "YOU WON A HOG!!!" epileptic nightmares of gif. The ad network does not benefit, since people start adblocking all images from their servers. The userbase grows alienated and begins outwardly moving away from the website, advertiser, and advertising network.So what's the point? Why do so many ad companies seem hellbent on working with these crummy companies and strewing their worthless ads across the internet? In many regards, the ad serving industry functions just like it did back in 2000; disorganized, impersonal, and wasteful to all parties involved. I'd like to work with advertising networks actually interested in serving relevant, targeted ads. I want our users to see ads for products and services that appeal to them. I do not want to waste space and bandwidth rotating rectangles of failure, hoping to con or trick dumb people who stumbled upon this site after dedicating their life to professionally punching monkeys.2. I hate flashing ads. I hate shaking ads. I hate auto-expanding ads. I hate ads that play music when they load, followed by some woman informing me I have won an exciting mysterious contest and will receive a cargo truck full of iPods. I hate ads that pop up, pop under, pop through, pop over, pop across, or pop anywhere within a 100-mile radius. I do not want to be tricked or annoyed into accidentally clicking an ad; I want to click it out of interest in the advertisement.3. This is a humor site. This means we use adult language like "fuck" and "ass" and sometimes even "titties." Most advertising networks seem to crouch behind bizarre and poorly written ToS contracts regarding "inappropriate material" or whatever subjective definition of "naughty stuff" some 85-year old white CEO dreamed up in his private yacht. I have no idea what "inappropriate material" means, or who determines what is considered inappropriate, but I refuse to edit or filter any content our writers produce. This is a comedy site for adults, not children, and our writers will not treat our audience as such.This concludes my pet peeves of the advertising industry!We don't do popups, takeovers, crap that plays horrible noises upon loading, and any other trash designed to annoy people beyond the boundaries of their ad zones. We don't do CPA garbage, direct marketing scams, or any other of that shady junk. As a general rule of thumb, we're only interested in serving advertisements that our viewers will be interested in.If you're still interested in advertising, mail us at advertising@somethingawful.com!

15877 Global Rank
4773
United States
3.11 M Estimated Visits

Traffic Sources

Direct

78.38%
Search

12.54%
Social

6.42%
Mail

2.20%
Referrals

0.44%
Display

0.02%

Geography Breakdown

United States

59.83%
United Kingdom

10.18%
Canada

6.76%
Finland

5.08%
Sweden

2.62%

Powered by

Global Rank 9,044

349

Links In Count 4,272

123

United States Rank 1,945

88

United States Page Views 88.3%

9.2%

Traffic Rank
Pageviews

Top Countries

United States 88.3%
Canada 2.9%
Australia 1.1%
United Kingdom 0.9%
India 0.5%

Top Sites Linking In

Top Search Keywords

Opportunities
Partners Programs
Amazon Associates Program

0 SDKs

App Url: https://itunes.apple.com/app/something-awful/id512443546
App Support: http://forums.somethingawful.com/forumdisplay.php?forumid=219
Genre: Education
App Size: 3.94 M
Version: 420

Description:

Awful S II MAXX is an updated version of the Awful App for browsing the Something Awful forums. This version includes iPad support from the latest version of the Awful App source.

Native

0%
Standard

0%
Direct

0%

Ads Seen Recently

0

Latest Advertisers

Advertiser Ranking

Longest Running Ad

google.com

reseller

pub-0978064532142215

f08c47fec0942fa0

brightcom.com

reseller

15800

beachfront.com

reseller

1333

advertising.com

reseller

26347

advertising.com

reseller

23302

advertising.com

reseller

2270

advangelists.com

reseller

a666587afda6e89aec274a3657558a27

60d26397ec060f98

ucfunnel.com

reseller

par-488a3e6bd8d997d0ed8b3bd34d8ba4b

aralego.com

reseller

par-488a3e6bd8d997d0ed8b3bd34d8ba4b

springserve.com

reseller

278

a24eb641fc82e93d

somoaudience.com

reseller

baf4006e2cf0c06478aa5d2e2097d109

Show All

Something Awful advertising reaches 3.11M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Finland, Sweden, Australia, Germany. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on Something Awful will allow you to reach consumers in industries or verticals such as eCommerce, Financial Services, Gaming, Technology, Consumer Packaged Goods, Travel & Leisure, Government & Politics, Telecommunications, Retail.

They have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Something Awful inventory partners include: google.com, brightcom.com, beachfront.com, advertising.com, advangelists.com, ucfunnel.com, aralego.com, springserve.com, somoaudience.com, pubmatic.com, mobileadtrading.com, spotxchange.com, spotx.tv, rubiconproject.com, rhythmone.com, districtm.io, appnexus.com, indexexchange.com, openx.com, conversantmedia.com, aol.com, adtech.com, gumgum.com, emxdgt.com, 33across.com, synacor.com, yieldmo.com, contextweb.com, improvedigital.com, valo.ai, admixer.net, e-planning.net, teads.tv, undertone.com, media.net, triplelift.com, coxmt.com, lockerdome.com, sonobi.com, lijit.com, sovrn.com, tremorhub.com, telaria.com, video.unrulymedia.com, freewheel.tv, loopme.com, smartadserver.com, aniview.com, playbuzz.com, kargo.com, adyoulike.com, pubnative.net, smaato.com, xad.com, lkqd.net, connatix.com, mantisadnetwork.com, adingo.jp, vindicosuite.com, ssp.ynxs.io, lkqd.com, freestar.io, sortable.com, deployads.com, sharethrough.com, connectad.io, adform.com, smartyads.com, cosmoshq.com, yldbt.com, aps.amazon.com, fyber.com, taboola.com, mobfox.com, vi.ai, tidaltv.com, sekindo.com, 1rx.io, 152media.com, c1exchange.com, aolbutt.net.

Something Awful works with Advertising technology companies such as SiteScout, Evidon, MLN Advertising, Openads/OpenX, Adify, ContextWeb, SpotXchange, Adap.TV, Index Exchange, Accuen, Experian, BlueKai, Rocket Fuel, Bizo, Criteo, AOL-Time Warner Online Advertising, Adblade, 161Media, LucidMedia, Simpli.fi, The Trade Desk, Yield Manager, AdMeld, Pubmatic, Yahoo Publisher Network, Technorati Media, Neustar AdAdvisor, AppNexus, Atlas, Aggregate Knowledge, Advertising.com, IntentIQ, Media Innovation Group, DemDex, RadiumOne, Connexity, Dstillery, Adform, Turn, X Plus One, DoubleClick.Net, Google Publisher Tag, Rubicon Project, IndieClick, Gorilla Nation, Google Adsense, OpenX Reseller, AppNexus Reseller, Ads.txt, Sonobi Reseller, Google Reseller, AOL Reseller, Lijit Reseller, Fyber Reseller, Taboola Direct, Taboola Reseller, Sortable, DistrictM, Criteo Publisher Marketplace, ADTECH, Sonobi, IponWeb BidSwitch, RhythmOne, AcuityAds, GumGum, Yahoo Ad Sync, Google Direct, RhythmOne Reseller, ORC International Reseller, FreeWheel Reseller, RubiconProject Reseller, DistrictM Reseller, ContextWeb Reseller, SmartAdServer Reseller, PubMatic Reseller, Sovrn Reseller, GumGum Reseller, SpotXChange Reseller, LKQD Reseller, Tremor Video Reseller, ShareThrough Reseller, Videology Group Reseller, Sekindo Reseller, TripleLift, Eyeota, Magnetic, Amazon Ad System, Beeswax, Adhigh, GetIntent, Sovrn, RUN Ads, Media.net, Upfront Digital Media, Tapad, Drawbridge, Amazon Associates, Narrative, C1X Reseller, IndexExchange Reseller, Burst Media, BlueKai DMP, BannerFlow, Sekindo, Videology, DynAdmic, Eye View Digital, DoubleVerify, Infolinks, Walmart, AppNexus Segment Pixel, Adobe Audience Manager Sync, SkimLinks, Tribal Fusion, MyBuys MyAds, Bidtellect, StackAdapt, StickyAds TV, Improve Digital, Yieldmo, AdBlade Embed, eXelate, Avocet, Traverse, CogoCast, Teads, Sharethrough, Arrivalist, Flxone, Nativo, Outbrain, Omnitag, AdKernel, LifeStreet Media, Smartclip, Yahoo Small Business, Integral Ad Science, VINDICO, Sojern, Google AdSense Integrator, Taboola, Retargetly, Vidible, Clickagy, Taboola Sponsored Links, adloox, AdGear, Adbrain, AdTheorent, Snap Pixel, Right Media, EMX, Sociomantic, Admedo, ClickCertain, plista, Adswizz, Adition, adingo, Blis, eyeReturn, Falk Realtime, Infectious Media, BidSwitch, Celtra, Adelphic, MaxPoint Interactive, Loopme, DoubleClick Bid Manager, AdStanding, ZypMedia, Freestar, Ad Lightning, Appier, bRealtime, BidTheatre, OnAudience, Sortable Direct, Primis Reseller, Mobfox Reseller, 152 Media Direct, Amazon Direct, YieldBot Reseller, Converstand Media Reseller, PubMatic Direct, RhythmOne Direct, Mobile Ad Trading Direct, Somoaudience Direct, Teads Reseller, Triple Lift Reseller, Yieldmo Reseller, OpenX Direct, RubiconProject Direct, Sovrn Direct, Lijit Direct, Converstand Media Direct, ShareThrough Direct, 33 Across Direct, Improve Digital Reseller, Adform Reseller, 33 Across Reseller, Lockerdome Reseller, Beachfront Direct, Synacor Reseller, Comet Cox Media Reseller, Triple Lift Direct, Media.net Direct, Undertone Direct, Teads Direct, E-Planning Direct, Admixer Direct, IndexExchange Direct, Beachfront Reseller, Aniview Reseller, Connectad Direct, SmartyAds Reseller, ORC International Direct, Yieldmo Direct, Synacor Direct, Mobile Ad Trading Reseller, Somoaudience Reseller, SpringServe Reseller, ucfunnel Reseller, Brightcom Reseller, Undertone Reseller, fluct Direct, Connatix Direct, Telaria Reseller, SmartAdServer Direct, LoopMe Reseller, Smaato Reseller, AdYouLike Reseller, AOL Direct, Brightcom Direct, Kargo Direct, Connatix Highlights, SpotXChange Direct, Telaria Direct, Tremor Video Direct, Prebid, Twitter Ads, AdBrite, Intellitxt, Vibrant Advertising, Evolve Media.